Chase Elliott is set to debut an updated 2026 paint scheme on his No. 9 car, headlined by Prime Video, as revealed for the upcoming NASCAR Cup Series season. This fresh look, building on their partnership that began last season, will stand out visually and represent Prime’s major broadcast presence in the sport.
Prime Video’s involvement as a media and broadcast partner grew in 2025, when Elliott’s car first donned the streaming service’s colors. The previous design featured a largely blue palette, which received praise for its sharp appearance and track visibility.
“New look. Full throttle. Chase Elliott’s fresh paint scheme for 2026 is officially here and it’s built for speed. 👀Catch this look at Talladega (APR. 26), Texas (MAY 3), and the All-Star Race (MAY 17). pic.twitter.com/PcPgfOa8D1”
— Prime Video (@PrimeVideo)
Despite positive feedback, some fans noted the 2025 scheme looked similar to Denny Hamlin’s Progressive Insurance Toyota, creating confusion on the track. However, the 2026 livery addresses this by introducing bold black accents and additional colors, adding visual depth and distinguishing the No. 9 car from its rivals.
Prime Video Paint Scheme’s Race Schedule and Promotional Role
The new Chase Elliott 2026 paint scheme, featuring Prime Video, will make its race debut at key events, including Talladega on April 26, Texas on May 3, and the All-Star Race on May 17. By aligning the car’s appearances with these high-profile races, Prime Video aims to spotlight its broadcast coverage next season.
While Elliott is widely associated with NAPA Auto Parts, he runs special schemes for sponsors like Prime Video throughout the year. The strategic scheduling of the Prime Video car is intended to coincide with the platform’s featured broadcasts, especially as the FOX slate wraps up. This integration highlights the growing relationship between NASCAR and streaming platforms, exemplified by Prime Video’s expanded promotional push in 2026.
Elliott’s Performance and Team Dynamics Heading into 2026
Chase Elliott enters the 2026 campaign following a strong 2025 season, which saw him claim two victories—most notably with a late-season win at Kansas that showcased the team’s resilience and determination. Despite facing adversity, Elliott and his Hendrick Motorsports team, led by the often-debated but capable crew chief Alan Gustafson, have proven they can deliver results when it counts.
Within Hendrick Motorsports, Elliott joins forces with fellow championship contenders Kyle Larson and William Byron. Although Elliott has not matched the recent winning pace set by the No. 5 and 24 teams, he remains a formidable competitor. Part of this performance difference is attributed to a leg injury sustained in 2023 and the ongoing adaptation to NASCAR’s Next Gen car.
Expectations for Chase Elliott in the 2026 Season
Consistency has been a hallmark of Elliott’s recent performance: over the past two seasons, he finished outside the top 20 only eight times, with just three such results excluding races where he did not finish—an impressive record across 72 races. As the 2026 season approaches, all eyes—including both fans and critics—are on the No. 9 team to see if they can elevate their performance to championship caliber.
Perspective on what a successful year should look like has adjusted; it is now considered reasonable for Elliott and his team to aim for at least three wins in 2026. The bold new paint scheme serves as a visual statement that Elliott, Prime Video, and the entire Hendrick Motorsports camp are ready to race with renewed intensity and a clear goal of championship contention. The 2026 season promises exciting developments for both Chase Elliott and NASCAR fans as the sport evolves with new sponsors and advanced car designs.
New look. Full throttle. Chase Elliott’s fresh paint scheme for 2026 is officially here and it’s built for speed. 👀
Catch this look at Talladega (APR. 26), Texas (MAY 3), and the All-Star Race (MAY 17). pic.twitter.com/PcPgfOa8D1
— Prime Video (@PrimeVideo) December 16, 2025
