Harrison Burton will have Dead On Tools as a primary sponsor for 12 races in the 2026 NASCAR O’Reilly Auto Parts Series, beginning at Daytona International Speedway on February 14, as part of a new agreement between Sam Hunt Racing and the company. This move returns Burton to full-time racing in the series while strengthening his collaboration with both Dead On Tools and Sam Hunt Racing as the team prepares to field two full-time cars for the first time in its history, emphasizing the importance of the Harrison Burton 2026 NASCAR sponsor deal.
The newly inked sponsorship sees Dead On Tools’ branding prominent on the No. 24 Toyota GR Supra, enhancing both Burton’s return and the team’s program as it expands for the coming season. The deal signifies a continuation of the partnership that started in 2025, bringing key early stability for both the driver and Sam Hunt Racing’s efforts. As the season opener at Daytona approaches, excitement and optimism are evident among all parties involved.
“Couldn’t be more excited to continue working with Dead On Tools, we have a great friendship and partnership that I can’t wait to build on!” – Harrison Burton
Dead On Tools Partnership Expands Across 12 Races in 2026
Dead On Tools will headline as the main sponsor across a dozen major tracks in 2026, including stops at Martinsville, Bristol, Charlotte, Sonoma, Atlanta, Indianapolis, Darlington, World Wide Technology Raceway at Gateway, Las Vegas, Talladega, and Homestead-Miami Speedway. The lineup ensures substantial visibility for the sponsor, stretching from traditional venues to road courses and superspeedways.
Sam Hunt, the team owner, highlighted that the agreement was a seamless fit from early conversations, reflecting a shared mindset with Dead On Tools on growth, development, and competitive intent.
“I am beyond proud to have Dead On Tools join the Sam Hunt Racing family in 2026.” – Sam Hunt
“From my first conversation with their leadership, I knew there was a ton of symmetry with what our respective teams are trying to accomplish, and how we go about doing so.” – Sam Hunt
Hunt further emphasized the importance of Dead On Tools’ involvement for Sam Hunt Racing’s ambitions in 2026, as the team transforms into a two-car operation for the first time. This expanded structure is set to position the team more competitively, with the No. 24 squad receiving crucial backing for its campaign.
Enduring Collaboration Between Burton and Dead On Tools
The 2026 sponsorship marks a continuation rather than a new alliance for Harrison Burton and Dead On Tools. Their relationship began in 2025 and continues unwaveringly as Burton takes the wheel for Sam Hunt Racing. This ongoing partnership has been described as both fruitful and significant for all sides involved, now entering a new phase with the team’s expanded ambitions in the O’Reilly Auto Parts Series.
Joseph Ardell, marketing manager at Dead On Tools, expressed the brand’s enthusiasm for extending the partnership with Burton and joining the Sam Hunt Racing family.
“Everyone at Dead On Tools is thrilled to be able to continue to grow our partnership with Harrison.” – Joseph Ardell, Marketing Manager, Dead On Tools
“To be with a team like Sam Hunt Racing, we know the No. 24 will be in great hands and are excited for a terrific 2026 season.” – Joseph Ardell, Marketing Manager, Dead On Tools
Having entered NASCAR as a race sponsor in 2020, Dead On Tools gradually deepened its motorsport presence, reflecting steady growth and an intention to connect with NASCAR’s dedicated fanbase. The company views its ongoing role as vital to its strategy, reinforcing the momentum behind both Harrison Burton and Sam Hunt Racing.
Sam Hunt Racing Poised for Largest Effort Yet in 2026
For Sam Hunt Racing, the upcoming season represents a strategic leap as it deploys two full-time entries in the O’Reilly Auto Parts Series. The No. 24 Toyota, driven by Harrison Burton, and a second car piloted by Dean Thompson, will represent the organization across the expanded race slate. The addition of Dead On Tools’ sponsorship positions the team with increased resources and stability ahead of this step up.
With key races planned, a reunited driver-sponsor pairing, and a deeper organizational bench, the team enters 2026 equipped for new challenges and targets. The comprehensive schedule for Dead On Tools includes the Daytona 500 season opener, and continues with venues across the national circuit, bolstering the exposure and support for Burton and the organization.
The alignment of Sam Hunt Racing, Harrison Burton, and Dead On Tools signals a concerted effort to grow competitiveness and visibility in NASCAR’s O’Reilly Auto Parts Series. With preparations underway and optimism running high, all parties look forward to what could be a defining chapter in their ongoing partnership, shaping expectations for continued success as the season approaches.
Built for the fight! 🥊 @deadontools will serve as a primary partner aboard the No. 24 GR Supra for 12 races, starting at the NASCAR O’Reilly Auto Parts Series season opener at Daytona International Speedway on February 14th. #TeamToyota | #LetsHunt | #MadeToLiveOutLoud pic.twitter.com/9rOb0ZyY3i
— Sam Hunt Racing (@SamHuntRacing) December 15, 2025
