Seven-time NASCAR Cup Series champion Jimmie Johnson is set to make a high-profile return to the Daytona 500 in 2026, unveiling an eye-catching new paint scheme with his longtime sponsor Carvana. The Jimmie Johnson Daytona 500 campaign kicks off a fresh season for both Johnson and LEGACY MOTOR CLUB, promising fans another memorable chapter in his racing journey.
A Bold New Look for Johnson’s Comeback
Unveiled at the start of the racing year, Johnson’s Daytona car, sponsored by Carvana (NYSE: CNVA), sports a dynamic design that signals his return to the iconic track. The paint scheme includes interlocking halos that create a striking gradient along the body of the car, symbolizing movement, connection, and speed. Notable features include a pronounced rear halo, vibrant yellow accents from the wheels representing the flash of motion, and Johnson’s signature neon accent that fans have come to associate with his greatest career triumphs. This blend of elements celebrates both Johnson’s legacy and his fresh start in the 2026 season.
The Spirit of Collaboration and Innovation
Carvana and Johnson first partnered in 2021, and since then, they have consistently introduced creative concepts, collaborations, and car designs that have energized the NASCAR fan base. Their joint efforts have ranged from innovative paint schemes to special celebrity integrations, each one elevating the fan experience. As the relationship enters its fifth consecutive year, both parties are eager to set even higher standards in their ongoing partnership.
“Carvana has been an incredible partner, and every season we’ve found new ways to celebrate what makes racing so special,”
said Jimmie Johnson, seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB.
“This year’s scheme is sharp, it’s fresh, and I can’t wait for fans to see it on the track in Daytona.”
– Jimmie Johnson, seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB
Building a Legacy on and off the Track
Underlining their enthusiasm for Johnson’s return, Carvana’s co-founder and Chief Brand Officer Ryan Keeton reflected on the shared journey so far.
“We’ve shared an incredible journey with Jimmie and we’re excited for what’s ahead in our fifth year of partnership this season,”
Keeton said.
“Jimmie’s drive, energy, and authenticity always inspire us, and we can’t wait to see him take to the track at Daytona with this brand new design, marking another exciting chapter in our story together.”
– Ryan Keeton, Carvana co-founder and Chief Brand Officer
The new campaign extends beyond Daytona, with Johnson also set to compete in the San Diego NASCAR Street Race at Naval Base Coronado from June 19–21. Both events will allow fans to witness Johnson’s competitive spirit and the ongoing evolution of his LEGACY MOTOR CLUB brand.
Anticipation Grows for the 2026 NASCAR Season
As the 2026 NASCAR season approaches, excitement continues to build for Johnson’s return and the debut of his striking Daytona paint scheme. With Carvana’s continued backing and LEGACY MOTOR CLUB’s growth, the Jimmie Johnson Daytona 500 effort is poised to deliver unforgettable moments for racing fans when the green flag drops on February 15, 2026.
