Dale Earnhardt Jr. brought festive cheer and surprise to his family this Christmas Eve with a creative gift prank involving his own High Rock Vodka, capturing the moment for fans on social media. The episode not only showcased the couple’s playful spirit but also highlighted the significance of the Dale Earnhardt Jr. Christmas gift tradition, making for an unforgettable family gathering.
A Joyful Twist on Christmas Gifting
On Christmas Eve, the former NASCAR Cup Series champion Dale Earnhardt Jr. shared a video on Instagram, filming himself as he prepared a special present for the family occasion. With a bottle of High Rock Vodka, the brand he launched with his wife Amy Earnhardt, Dale Jr. wrapped the vodka in flatbreads to give it the appearance of a bread packet before adding a joyful message. The couple’s playful approach reflects their dynamic as partners in life and business, and their enthusiasm for celebrating holidays together with family.
“Had to put together a gift for our family gathering today on Christmas Eve. Can’t wait to see the disappointment followed quickly by relief and excitement!”
—Dale Earnhardt Jr., Racing Champion & Vodka Entrepreneur
Dale Jr. and Amy first crossed paths in 2009 and married in December 2016, later launching their High Rock Vodka brand in 2022. The idea for their vodka emerged during a visit to Tennessee‘s Sugarlands Distilling Company, where they collaborated to develop a premium spirit. Dale noted that building the brand was part of his wish for Amy to have her own endeavor, further connecting their business to cherished family memories and traditions.
The branding incorporates “88 Proof,” a nod to Dale’s legendary number during his NASCAR tenure with Hendrick Motorsports, deepening its link to his racing legacy. Their holiday gathering highlighted both their entrepreneurial spirit and their commitment to family celebrations.
Sharing Thanksgiving Traditions and Amy’s Deviled Eggs
In addition to the Christmas celebration, Dale Earnhardt Jr. recently revisited another holiday memory on his podcast, the Dale Jr. Download, aired in November 2025. During the broadcast, Dale Jr. described what he considers the perfect Thanksgiving meal, shining a light on one of Amy’s culinary inventions—her wasabi-infused deviled eggs.
Recalling traditions from his youth, including his mother’s green bean casserole and the southern favorite of cornbread, Dale Jr. detailed how Amy elevates the festive meal with her unique recipe. He emphasized the distinctive preparation that makes Amy’s deviled eggs stand out at the family table.
“Amy’s recipe its got wasabi in it, and it’s got soy sauce in it. And she makes the deviled egg part. She mixes some wasabi in there, but the part that’s perfect is right before you put the filling in the egg white, she puts a drop of soy sauce in the egg white. And so when you put the filling in there, they the soy sauce covers all the interior dish of that egg white. And it’s like a It’s amazing. It’s really good.”
—Dale Earnhardt Jr., Racing Champion & Podcast Host
The two-time NASCAR Xfinity Series champion admitted that Amy hasn’t made her special deviled eggs in some time, but he plans to ask her to prepare them again for the coming holidays, ensuring their tradition continues to bring both nostalgia and innovation to the table.
Family, Legacy, and the Spirit of Celebration
Dale Earnhardt Jr.’s playful Christmas gift prank, as well as his appreciation for family culinary traditions, underscores the importance he and Amy place on gathering with loved ones. Their collaboration on High Rock Vodka, partnered with memories of visits to Sugarlands Distilling Company in Tennessee, places family, legacy, and celebration at the heart of their ventures on and off the track.
The widespread attention garnered by his social media prank reflects how the Earnhardt name continues to engage fans well beyond the race circuit. For admirers of Dale Earnhardt Jr. Christmas gift surprises, this heartfelt and inventive gesture exemplifies his commitment to keeping holiday traditions lively, personal, and filled with joy.
