Ross Chastain secured the coveted Busch Light sponsorship for the 2024 NASCAR Cup Series, stepping into the spotlight following Kevin Harvick’s retirement and aligning his personal enthusiasm for the brand with Trackhouse Racing‘s ambitions. In an exclusive discussion, Chastain shared insights into the process, revealing how his genuine appreciation for Busch Light helped forge the partnership.
Transition of Sponsorship After Harvick’s Departure
Anheuser-Busch, one of NASCAR’s longest-standing sponsors, faced a pivotal decision after Harvick, their primary partner since 2014 and a legendary Cup Series champion, announced his retirement in 2023. With the Busch Light Marketing team searching for a worthy successor to carry the iconic white and blue colors, Trackhouse Racing and Ross Chastain seized the moment to make their case.
Chastain’s longstanding relationship with Busch Light as a fan played a significant role in solidifying the partnership. The No. 1 Chevy soon debuted with the new livery, symbolizing a new chapter for both the brand and the racing team.
“We wanted Busch Light. We knew Kevin Harvick was retiring, and we wanted to make our case to him. I drank Busch Light before they sponsored me. I was going to drink it whether they sponsored me or not. So, that made the first conversation really easy.” – Ross Chastain via NASCAR on YouTube
By leveraging his authentic connection to Busch Light and timing his pitch around Harvick’s departure, Chastain helped Trackhouse Racing secure one of the sport’s most prominent sponsorships. His enthusiasm for both racing and the brand resonated strongly with Anheuser-Busch’s values and vision for their NASCAR involvement.
Chastain’s Passion for Community and the Brand
Chastain’s excitement about the new partnership was unmistakable as he reflected on its deeper meaning. Beyond logos and paint schemes, he identified with Busch Light’s commitment to supporting hard-working people across the United States—something that resonated with his own values and background.
“This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart—the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.” – Ross Chastain said during the sponsorship announcement
The Trackhouse Racing driver emphasized that this collaboration goes beyond commercial interests, aiming to celebrate and recognize everyday Americans. For Chastain, the partnership is an opportunity to give back and shine a light on the very communities that supported his racing career from the beginning.
Expanding Horizons: Off-Track Adventures and Team Bonds
In a separate NASCAR YouTube appearance, Chastain discussed personal aspirations outside racing. He shared his evolving travel goals, revealing that his initial desire to visit Australia had shifted to wanting to explore New Zealand—owing to his friendship with teammate Shane van Gisbergen, the “Kiwi” champion.
“I think, well, I would like to go to Australia — that was always my goal — but now maybe New Zealand. So, I’ve told Shane I want to come visit him this off-season.” – Ross Chastain said
Their plan revolves around the off-season schedule, with Chastain openly admitting his unfamiliarity with the geography of the region. Playfully, he entrusted van Gisbergen with guiding him through the experience, highlighting the camaraderie within the team and its potential to strengthen bonds further.
“I don’t know if we’ll actually pull the trigger on it, but I want to do it. I don’t really know the difference between Australia and New Zealand, so I told Shane to show me the ways over there.” – Ross Chastain added
Such team-building opportunities, possibly including rising talent Conor Zilisch, not only enhance unity within Trackhouse Racing but also provide avenues for creative content and fan engagement—integral for sponsors like Busch Light looking to grow their presence in motorsports and beyond.
What the Future Holds for Chastain and Busch Light
Ross Chastain’s journey from being a Busch Light fan to becoming the brand’s NASCAR figurehead underscores the power of authenticity and shared values in sponsorships. The collaboration signals a refreshed direction for Anheuser-Busch in NASCAR after Harvick’s era, with Trackhouse Racing’s star driver poised to amplify their message on and off the track.
As Chastain looks forward to new racing challenges and potential off-season adventures with teammates like Shane van Gisbergen, his partnership with Busch Light promises to connect with fans nationwide—embodying the spirit of perseverance and community celebrated in both racing and everyday life.
