The Spears CARS Tour West, recognized as the leading stock car series on the West Coast, has revealed that SoundGear will be the entitlement sponsor for the 125-lap Pro Late Model Southwest season opener, known as the SoundGear 125. This event will take place on Saturday, January 17, 2026, at Tucson Speedway, during the highly anticipated Chilly Willy weekend. The upcoming race marks the first time the Southwest Division will be featured at this historic 0.375-mile oval.
SoundGear Expands Motorsport Presence with CARS Tour West Collaboration
As the global frontrunner in hearing protection and a subsidiary of the noted manufacturing firm Starkey, SoundGear has maintained a solid reputation for supporting motorsports. However, this partnership signifies the company’s initial involvement with the CARS Tour West, launching the Southwest PLM Division’s 2026 ten-race campaign.
“SoundGear has been a strong supporter of grassroots racing from coast to coast, and we’re grateful to have them involved in such a marquee event for the Spears CARS Tour West,”
said Kevin Harvick, co-owner of the series.
“We can’t continue to grow this series without committed partners like SoundGear. Their support helps elevate West Coast racing, and we’re excited to have them on board.”
– Kevin Harvick, Co-owner of Spears CARS Tour West
Kevin Harvick Set to Compete Alongside Notable Drivers
In an exciting development for fans, Kevin Harvick will compete in the SoundGear-branded No. 29 car at the SoundGear 125. He will race against talents such as Keelan Harvick and William Sawalich, shaping a competitive field of Southwest PLM regular drivers. The winner of this prominent event will be awarded $7,500, with a $1,500 prize allocated for each starter.
Details on Event and Broadcast to Follow
While the complete schedule and streaming information for the Spears CARS Tour Southwest will be made available soon, enthusiasts are encouraged to watch for updates at the newly redesigned CARSTourWest.com. With the involvement of organizations like SoundGear and racing icons such as Kevin Harvick, the 2026 season opener is poised to draw significant attention and further strengthen grassroots racing throughout the region.
