Hendrick Motorsports and Atrium Health have entered into an innovative partnership, marked by Atrium Health securing naming rights to the newly constructed Atrium Health Motorsports Athletic Center at the Hendrick campus in Concord. This collaboration aims to combine top-tier sports medicine and wellness expertise to benefit both athletes and employees, emphasizing the significance of the Hendrick Motorsports Atrium Health partnership for the future of NASCAR and the regional sports community.
Major Partnership Launches New Facility in Concord
The new agreement designates Atrium Health as both a brand ally of Hendrick Motorsports and the long-term healthcare provider for the team’s personnel. The centerpiece of this effort is the 35,000-square-foot Atrium Health Motorsports Athletic Center, set to officially open later this month at Hendrick Motorsports’ Concord campus. With over 50 pit crew athletes and numerous staff members, the facility will offer comprehensive medical, wellness, and sports performance resources. Atrium Health clinicians will be permanently stationed at the center to support ongoing health and performance needs.
State-of-the-Art Athletic Center Features and Services
The Atrium Health Motorsports Athletic Center is designed with a focus on maximizing athletic potential and wellbeing. Facility amenities include an advanced gym equipped with the latest training tools, modern locker rooms, a specialized operations center for race day, a nutrition hub, and rooms dedicated to team meetings and video analysis. Dedicated spaces for physical therapy, hydrotherapy, and recovery enable athletes and team members to focus on injury prevention and rehabilitation. Additionally, the center includes a space for sports science research and a unique closed-loop pit stop practice circuit, capable of serving two teams simultaneously.
Long-Term Presence and Expanded Branding
Beginning with the 2026 NASCAR season, Atrium Health will extend its brand visibility across all Hendrick Motorsports teams. Their logo will appear on driver fire suits, crew uniforms, athletic training apparel, and pit-related track equipment, highlighting the partnership’s ongoing commitment through brand integration and real-world health benefits.
A Commitment to Community and NASCAR
Atrium Health’s relationship with NASCAR is longstanding, having participated in programs like the NASCAR Day Giveathon and provided medical coverage during premier events such as the Coca-Cola 600 at Charlotte Motor Speedway. These initiatives show their dedication not only to the health and performance of elite athletes but also to fans and event participants within the broader NASCAR community in North Carolina, South Carolina, and beyond.
Leaders Speak on the Milestone Collaboration
“Partnering with Hendrick Motorsports is a defining opportunity to deliver world‑class, innovative medical care to one of the highest‑performance cultures in NASCAR. In both health care and auto racing, excellence is engineered – driven by precision, powered by state‑of‑the‑art technology and made possible by exceptional teammates. With Atrium Health’s nationally recognized clinicians embedded on the Hendrick campus, this partnership will help keep their record‑setting athletes fully on the throttle and give every team member faster, more seamless access to care – on and off the track.”
– Gene A. Woods, CEO, Advocate Health
“People are the foundation of our organization, and supporting their health and performance is essential to our success. Our new partnership with Atrium Health brings best-in-class clinical and performance resources directly to our campus. There’s no facility like this in the world of auto racing. It’s a game changer. The Atrium Health Motorsports Athletic Center will help our athletes perform at their best and give our teammates convenient access to high-quality health care. We value the shared commitment to people that defines both of our organizations, and we look forward to a truly incredible collaboration in the coming years.”
– Rick Hendrick, owner, Hendrick Motorsports
“We are proud to join Hendrick Motorsports in creating a facility that integrates sports medicine, performance services and clinical care. Our focus will be on supporting athlete fitness, injury prevention, treatment and rehabilitation, as well as optimizing performance throughout the NASCAR season, which is the longest season in professional sports. This partnership allows us to deliver high-level care in a purpose-built environment that meets the needs of both elite athletes and the broader workforce of the Hendrick organization.”
– Dr. Claude T. Moorman, president, Atrium Health Musculoskeletal Institute
“The demands of NASCAR are different from any other sport – the schedule is relentless, the margins are extremely tight, and performance is about preparation as much as it is execution. This new facility allows our coaches and staff to work side by side with Atrium Health clinicians, ensuring every aspect of training, recovery and readiness is aligned. Everything in this space is designed around our athletes and our teammates. At the end of the day, it always comes back to people, and this new partnership reflects a shared commitment to supporting them the right way every day.”
– Jeff Gordon, vice chairman, Hendrick Motorsports
Impact and Future Potential of the Alliance
The Hendrick Motorsports Atrium Health partnership represents a significant advancement for both organizations, integrating top-tier clinical care with a high-performance workforce. The Athletic Center’s unique facilities and the expanded role of Atrium Health point to a future where sports science, wellness, and elite competition intersect more closely than ever. This collaboration sets a new benchmark for athlete care and employee wellbeing in motorsports and may inspire similar initiatives across the wider sports landscape.
