Hyak Motorsports has announced a dynamic new partnership with Chef Boyardee, marking a multi-race agreement for the NASCAR Cup Series. This Hyak Motorsports Chef Boyardee sponsorship will see the iconic food brand featured as the primary sponsor for three races, supporting driver Ricky Stenhouse Jr. and the No. 47 team, in addition to serving as an associate sponsor through the 2026 season.
Chef Boyardee Joins Forces with Hyak Motorsports
The collaboration brings together two reputable names, each recognized for their consistency and longstanding relationships with fans. Chef Boyardee, a staple in kitchens for generations, will gain high-profile exposure as its branding appears on race cars, team uniforms, and across digital platforms. Fans at the track and watching from home will be able to engage with both brands through various activations and interactive experiences designed to celebrate their shared values.
“We’re excited to welcome Chef Boyardee to the Hyak Motorsports family. They’re a brand everyone knows, and bringing them into NASCAR is something the entire team is looking forward to,”
said Ricky Stenhouse Jr., driver.
“We’re ready to start the season off strong and represent Chef Boyardee throughout the year.”
– Ricky Stenhouse Jr., driver
Debut of the New Sponsorship at NASCAR Clash
The debut of the highly anticipated paint scheme will occur at NASCAR Clash, taking place on Sunday, February 1, at Bowman Gray Stadium in Winston Salem, NC. Following this event, the partnership takes center stage at the renowned Daytona 500. This high-profile appearance holds particular significance for Hyak Motorsports and Stenhouse Jr., who made headlines as the 2023 Daytona 500 champion. Given Stenhouse Jr.’s reputation as a skilled superspeedway racer, both Daytona and subsequent races offer ideal opportunities to highlight the new sponsorship.
Ongoing Support and Looking Ahead to Talladega
Henk Hartong, CEO of Brynwood Partners, commented,
“Ricky has been an incredible ambassador for our brands in the 12 years that we have been sponsoring his car in the Cup Series,”
affirming the strength of the partnership. Hartong added,
“We are excited to bring Chef Boyardee back to the track at Daytona and Talladega this season, both places where Ricky has taken the checkered flag previously. We look forward to bringing the Chef Boyardee 47 to Victory Lane at Daytona in February.”
– Henk Hartong, CEO of Brynwood Partners
The collaboration is designed to maximize reach through more than just visible on-track sponsorship. Fans can look forward to digital content, exclusive behind-the-scenes stories, and special events that connect Chef Boyardee, Hyak Motorsports, and the wider NASCAR community. The Chef Boyardee logo will return later in the season at Talladega Superspeedway in Alabama on April 26, expanding the excitement and exposure further for both brands.
Significance for NASCAR and Brand Fans
This Hyak Motorsports Chef Boyardee sponsorship stands as a significant addition to the NASCAR Cup Series, promising to engage and excite fans old and new. By linking a legacy food brand with one of NASCAR’s dedicated competitors, the partnership not only enhances race-day visibility but also elevates fan experiences at events and through digital channels. As the 2026 season unfolds, all eyes will be on whether this energetic collaboration will help drive Hyak Motorsports and Chef Boyardee to new victories on and off the track.
