Mopar is making a high-profile return to NASCAR as Kaulig Racing has secured the automaker as a full-season partner for the 2026 NASCAR CRAFTSMAN Truck Series, putting the focus on the Kaulig Racing NASCAR partnership. This development brings Mopar’s blue-and-white branding back into the high-octane world of stock car racing, particularly as the lead sponsor of Daniel Dye’s No. 10 Ram 1500 entry.
This reunion is directly aligned with Ram’s return as a factory-backed contender in NASCAR, reviving a storied heritage that spans decades of racing innovation and championship achievement. Fans with long memories will recognize Mopar’s legacy as an influential force, synonymous with performance-driven engineering and on-track success. Mopar’s official reappearance is set for the season opener at Daytona International Speedway in February 2026, marking a return in grand fashion.
Strengthening the Factory Presence in the Truck Series
Mopar’s involvement will be seen at every Truck Series race throughout 2026 with its branding featured front and center on Dye’s No. 10 Ram 1500. This campaign is part of Kaulig Racing’s wider vision—fielding a five-truck, factory-backed Ram team that represents Stellantis’ renewed push in motorsports and advanced truck engineering. The move signals a determined comeback and a shift toward top-tier competition in the series.
For Mopar, this decision isn’t merely about placing a logo on a vehicle. The brand’s reputation has always hinged on its ability to deliver performance parts tested for rigorous street and track conditions. Since its earliest NASCAR days representing Chrysler, Plymouth, and Dodge, and later in NHRA drag racing, Mopar’s name has come to stand for reliability, speed, and innovative engineering. This history provides a robust foundation for the new partnership.
Ram and NASCAR: A Shared History and a Fresh Start
Ram Truck’s connection to the NASCAR Truck Series extends back to the mid-1990s, when the brand quickly established itself as a competitor, racking up multiple titles and championships. The 2009 split from Dodge and the subsequent focus on trucks marked a new era. The 2026 campaign now represents a full-circle moment—a chance for the modern Ram to reaffirm its commitment with updated vehicles, tech, and a strong manufacturer backing that aims directly at the championship.
Daniel Dye Leads the Charge On and Off the Track
Daniel Dye, just 22 years old, is poised to be the face of this ambitious initiative. After racing full-time with Kaulig Racing in the 2025 Xfinity Series, he will return to familiar territory in the Truck Series, where he previously enjoyed top-10 finishes in the season standings. Dye’s presence isn’t just about raw speed; he is recognized for his leadership and his dedication to community service, lending the partnership added credibility and public interest.
“In the Dye family, it’s always been Mopar or no car. Super proud to represent @officialmopar with @ramtrucks and @kauligtrucks in 2026!”
— Daniel Dye, Driver
The Mopar-themed No. 10 Ram 1500 will make its public debut at the iconic Daytona International Speedway under the Friday night lights on February 13, 2026. This unveiling is anticipated to be a major highlight for Mopar loyalists, Ram enthusiasts, and diehard NASCAR fans eager to witness a historic return.
Industry-Wide Impact and What Lies Ahead
Mopar’s renewed commitment to NASCAR through this partnership with Kaulig Racing is already generating excitement in the industry. The collaboration underscores Stellantis’ broader motorsports ambitions, echoing moves like the return of powertrain giant Cummins Inc. as a primary sponsor for another Kaulig truck piloted by Brenden Queen, offering further proof of the series’ growing prestige and manufacturer support.
This wave of major brands and drivers reinvesting in the sport signals renewed competition among manufacturers and a more dynamic Truck Series season for fans. For Mopar, the emphasis remains on performance heritage and the relentless pursuit of excellence, both on the track and in the engineering room. If successful, this could inspire further involvement from additional Stellantis brands and set a new standard for factory-backed engagement in NASCAR’s national series.
As the 2026 season approaches, all eyes will be on Daytona to see if Mopar and Ram’s reentry can recapture former glories and ignite new rivalries. The energy building around this Kaulig Racing NASCAR partnership promises a season filled with high expectations, storied names, and the potent mix of legacy and innovation that has always defined the sport’s biggest moments.
