Connor Zilisch lands big NASCAR sponsorship deal for debut

NASCAR rising star Connor Zilisch has locked in a multi-year sponsorship with Roto-Rooter, marking an important development as he readies for his first season in the Cup Series with Trackhouse Racing. The Connor Zilisch NASCAR sponsorship deal was confirmed Thursday, with the plumbing company set to serve as the Official Plumbing Installation, Repair, and Replacement Services Company for Trackhouse Racing in a partnership spanning several races.

A Growing Relationship between Zilisch and Roto-Rooter

This sponsorship builds on an ongoing connection between Zilisch and Roto-Rooter. The 19-year-old first teamed up with the company during the 2024 season, driving for JR Motorsports in the O’Reilly’s Auto Parts Series, which is owned by Dale Earnhardt Jr. Their partnership continued to blossom in 2025, when Roto-Rooter became his primary sponsor at the Pit Boss/FoodMaxx 250 at Sonoma Raceway—his first year competing full-time for JRM. Zilisch celebrated a memorable victory at Sonoma, one of 10 wins recorded that season, and Roto-Rooter was prominently featured in victory lane celebrations.

“It’s awesome to continue the relationship with Roto-Rooter into the Cup Series,”

Zilisch said in a statement, sharing his enthusiasm for the ongoing collaboration.

“I’ve met a lot of great people with the company over the last two years.”

— Zilisch, Driver

Reflecting on his success and the excitement surrounding his victories, Zilisch added,

“The win at Sonoma was really cool, and I remember how excited everyone from Roto-Rooter was in victory lane after the race. I can’t wait to grow that relationship this season.”

— Zilisch, Driver

Trackhouse Racing Welcomes Roto-Rooter for 2026

Thad Reinhard, president of Roto-Rooter, expressed his excitement for this next phase.

“Connor has been a great representative for Roto-Rooter the past two seasons at JR Motorsports. He’s a great young kid and incredibly talented behind the wheel. We feel very fortunate to have this opportunity and we’re all excited for the 2026 season.”

— Thad Reinhard, President of Roto-Rooter

As part of the new sponsorship, Zilisch will race in a vibrant red, white, and blue Roto-Rooter-liveried No. 88 Chevrolet Camaro ZL1 at the Food City 500, taking place at Bristol Motor Speedway on April 12. For that weekend, Zilisch will also compete for JR Motorsports in the No. 1 car, which Roto-Rooter will similarly sponsor, highlighting the brand’s strong commitment to the driver’s career across teams and series.

Ongoing Efforts and Future Races for Zilisch

The coming year will see Zilisch balancing multiple commitments. He will continue undertaking a part-time schedule with JR Motorsports in partnership with Carson Kvapil. While the full extent of his 2026 race entries hasn’t been completely revealed, fans already know he’ll pilot the Kampgrounds of America-backed KOA Chevrolet at Chicagoland Speedway as part of the O’Reilly’s Series lineup.

“It’s so cool to be back in the KOA Chevrolet in 2026,”

Zilisch said last November.

“I really enjoyed continuing to get to know everyone from KOA this past season and learning more about their business. KOA has been a big part of my NASCAR career from the very beginning and I am proud to wear their colors again next season.”

— Zilisch, Driver

A New Era for Chicagoland and the O’Reilly’s Series

The 2026 season marks NASCAR’s return to Chicagoland Speedway, taking over from the three-year stretch of races held on Chicago’s downtown streets. The storied 1.5-mile tri-oval has previously been home to both the O’Reilly’s Series and the Craftsman Truck Series from 2001 to 2019, promising an exciting new chapter for the venue, drivers, and fans alike.

What the Roto-Rooter Deal Means for Zilisch and Trackhouse Racing

This sponsorship is an important step in Zilisch’s ascent within NASCAR, bringing continuity from his formative years into the top echelon of the sport. The multi-year backing of Roto-Rooter not only strengthens the resources available to Trackhouse Racing and its young driver, but also demonstrates how brands are investing in emerging talent. With Connor Zilisch ready to take on new challenges and a trusted sponsor by his side, expectations are high as the 2026 Cup Series unfolds.

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