Bass Pro Shops and Winchester Ammunition will extend their Richard Childress Racing partnership into the 2026 NASCAR Cup Series, with Austin Dillon set to drive the No. 3 Bass Pro Shops/Winchester Chevrolet. This collaboration, featuring Dillon at the wheel, highlights both brands’ dedication to outdoor heritage and conservation, aiming to engage fans with these enduring values at every race event.
A Longstanding Relationship Focused on Conservation and Outdoor Values
The relationship between Bass Pro Shops and Richard Childress Racing stretches back to 1998, representing over 25 years of shared history in NASCAR. Bass Pro Shops, with nearly 200 retail locations throughout the United States and Canada, has worked alongside Winchester and RCR to emphasize the importance of conservation, American patriotism, and responsible outdoor practices. This enduring partnership is built on a foundation of promoting outdoor heritage and engaging a loyal fan base that values tradition and the environment.
Austin Dillon to Premiere Sponsored Car at Major 2026 NASCAR Events
Austin Dillon will launch the 2026 campaign in the No. 3 Bass Pro Shops/Winchester Chevrolet at the NASCAR Clash hosted at Bowman Gray Stadium on February 1, 2026. He will continue to represent both brands throughout Speedweeks, including the anticipated Daytona 500, reinforcing their message of conservation, patriotism, and celebration of American outdoor traditions. Fans can look forward to Dillon championing these causes during the high-profile races of the upcoming season.
Shared Vision for Motorsports and Conservation
The continuing Richard Childress Racing partnership exemplifies a strong alignment between motorsports and conservation initiatives. By sustaining this collaboration, Bass Pro Shops, Winchester Ammunition, and RCR reaffirm their commitment to preserving outdoor culture and promoting sustainable practices, while honoring a legacy that resonates deeply within the NASCAR community and its fans. This partnership is positioned to remain a symbol of dedication to both racing excellence and the stewardship of American outdoor heritage.
