Kaulig Racing is embarking on a major sponsorship expansion as the American Snuff Company, Inc. strengthens its relationship with the NASCAR Cup Series team for the 2026 season. The highly anticipated Kaulig Racing sponsorship expansion, featuring the prominent Grizzly Nicotine Pouches brand, will deliver more primary sponsorship exposure for drivers Ty Dillon and AJ Allmendinger across 27 events.
Grizzly Nicotine Pouches to Sponsor 27 Races in 2026
Grizzly Nicotine Pouches, which operates under the American Snuff Company banner, is set to serve as the primary sponsor for 27 races during the 2026 NASCAR Cup Series. This expanded backing will see Grizzly branding featured on Dillon’s No. 10 Chevrolet for 14 races and Allmendinger’s No. 16 Chevrolet for 13, beginning at the Cook Out Clash held at Bowman Gray Stadium in Winston-Salem, North Carolina.
“This season Grizzly Nicotine Pouches expands to 27 total primaries across @tydillon and @AJDinger‘s cars! At the Clash, both the 10 and the 16 will sport the their colors! ???? pic.twitter.com/nZJgEz94tl” — Kaulig Racing (@KauligRacing)
The bold new alignment underscores the brand’s growing commitment to Kaulig Racing and NASCAR, coming just a year after Grizzly’s nine-race debut as a sponsor for Ty Dillon in the DAYTONA 500. That successful partnership quickly included Allmendinger in a shorter four-race agreement, which has now expanded dramatically for the new season.
Drivers and Brand Leaders Applaud Growing Partnership
Dillon, who has achieved victories in the NASCAR CRAFTSMAN Truck and O’Reilly Auto Parts Series, praised the enhanced relationship and both the racing and off-track impact of his sponsor.
“NASCAR fans are ASC fans and ASC fans are NASCAR fans,” — Ty Dillon, NASCAR Cup Series Driver
“I am honored they are stepping up their commitment to Kaulig Racing and NASCAR. They will be a big part of our success. But they are also winners off the track, supporting so many worthy initiatives. They are good people, and I am proud they are our sponsor at Kaulig Racing.” — Ty Dillon, NASCAR Cup Series Driver
The deal ensures Dillon and Allmendinger will each race with unique, Grizzly-branded paint schemes for over a third of the NASCAR Cup Series calendar. These designs are similar in style but differ in color, further cementing Grizzly’s visual presence during the season.
Grizzly’s senior leadership echoed the optimism, underscoring their satisfaction with Kaulig Racing and the alignment with their core consumer base.
“When we got the chance to further our partnership with Kaulig Racing, we did not hesitate for a second,” — Brent Trader, Senior Director, Brand Marketing ASC
“We are more than happy with the relationship we have with Kaulig Racing. “We felt like this was a great opportunity for the brand and its adult consumers who love NASCAR as much as we do.” — Brent Trader, Senior Director, Brand Marketing ASC
Team Updates Amidst Manufacturer Changes
Ty Dillon and AJ Allmendinger continue as full-time drivers for Kaulig Racing in the NASCAR Cup Series, despite the team’s transition away from manufacturer support as its Truck Series program moves to RAM. Last season, Dillon secured a top-10 finish at Atlanta Motor Speedway, while Allmendinger achieved top-five finishes at both the Coca-Cola 600 and Southern 500 among seven top-10 results. They concluded the previous year at 33rd and 26th in the standings, respectively.
Team owner Matt Kaulig expressed pride in the team’s growth and the strengthening of its commercial partnerships.
“We have worked hard on our Cup program, and it is starting to bear fruit with our on-track product and elevated partnerships,” — Matt Kaulig, Team Owner
“We are in a growth period and focused on an upward trajectory, so it is awesome that partners feel good about what we are delivering to expand their program with us. I am so proud of Ty Dillon and how he has performed and engaged with the ASC team, and everyone at Kaulig Racing is excited that AJ remains part of the program.” — Matt Kaulig, Team Owner
2026 Cup Campaign Launches at Bowman Gray Stadium
The 2026 NASCAR Cup Series begins with the Cook Out Clash, scheduled for Sunday, February 1, at 8:00 PM at Bowman Gray Stadium in Winston-Salem, North Carolina. Fans can catch the event’s broadcast on FOX, MRN, and SiriusXM NASCAR Radio Channel 90. With a heightened Kaulig Racing sponsorship expansion led by the Grizzly brand and a reinvigorated team, expectations for on-track performance and off-track opportunities are higher than ever as the new season approaches.
This season Grizzly Nicotine Pouches expands to 27 total primaries across @tydillon and @AJDinger's cars!
At the Clash, both the 10 and the 16 will sport the their colors! 🔴⚫️🟢 pic.twitter.com/nZJgEz94tl
— Kaulig Racing (@KauligRacing) January 28, 2026
