Joey Logano, three-time Cup Series champion and Team Penske driver, has acquired a stake in Kraus Auto Group’s Huntersville Ford dealership in his hometown of Huntersville, North Carolina. As he begins this new business venture, Logano aims to apply his racing experience to boost sales and invigorate the dealership, integrating his personal ties to Ford and the local community into his new role.
Racing Experience Drives Business Ambitions at Huntersville Ford
Joey Logano has long been known for his expertise as the driver of Team Penske’s No.22 Ford, but his latest move brings his talents from the track directly into automotive retail. With his new ownership stake in the Huntersville Ford dealership, Logano intends to actively participate in the day-to-day operations, capitalizing on both his knowledge and local connections. Over the past year, he has educated himself in business practices to ensure he can make a meaningful impact on the dealership’s success.
Kraus Auto Group, the parent company based in North Carolina, achieved 18,622 vehicle sales in 2024. The Huntersville Ford location, significant for being in Logano’s hometown, sees annual sales between 1,500 and 1,700 vehicles. Logano’s goal is to use his skills and profile to elevate those numbers while shaping the dealership’s future.
“There’s a lot to learn, but I also feel like I can bring a lot to the table,”
Joey Logano said via Auto News,
“As a race car driver, you have an unfair advantage in business because I’m able to pretty much connect with about anyone I want to connect with, which is a great tool to have. The goal here is to take what Huntersville Ford already is in the Krause Auto Group, that’s grown an incredible business, and try to add a little bit more to it.”
– Joey Logano, Race Car Driver
Dealership General Manager Stacy Cowan expressed plans to leverage the Joey Logano Ford dealership brand, using Logano’s reputation and public image to help rebrand and market the store more effectively.
Logano’s Enthusiasm for Current Ford Offerings
In addition to his professional role, Logano’s personal interest in Ford vehicles provides authentic energy to his new business efforts. He currently drives and races a variety of Ford cars, with a Ford Mustang GTD on order and a classic 1924 Ford Model T among his collection. His daily vehicle is a Ford F-150, underscoring his genuine connection to the brand.
“If you’re asking me as a race car driver, I want something fast, I want something reliable, I want something that’s unique and cool. When you look at the Ford lineup that they have, I think Jim Farley said this the best a few years ago: ‘No more boring cars.’ Even the practical cars are really cool. They have a good mix of cars that Americans want these days,”
he said via aforementioned source. – Joey Logano, Race Car Driver
Recent Racing Season and Moving Forward with Team Penske
Although Logano finished seventh in the final 2024 standings, coming up just short of defending his Cup title after missing the final four, he remains focused on both his racing goals and business ambitions. His season included one win at Texas Motor Speedway, a critical survival moment at Charlotte Roval against Ross Chastain, and a close call at the All-Star Race, where a caution put an end to his pursuit of victory.
Throughout the season, Logano tallied seven top-five finishes, thirteen top-tens, and four DNFs across 36 races. His teammate, Ryan Blaney, finished one spot ahead in the standings. Despite the challenges and not making the final championship round, Logano’s engagement in high-profile moments has sustained interest in his racing career and the greater NASCAR context.
What Lies Ahead for Logano and Huntersville Ford
Joey Logano’s partnership with Kraus Auto Group and his commitment to the Joey Logano Ford dealership signals a significant shift not only for his own professional future, but also for Huntersville’s local business landscape. With his hands-on approach and determination to merge racing insights with retail strategies, both the dealership and Logano stand poised for a new phase of growth. His involvement is expected to bring additional attention, potentially drawing new customers and elevating the profile of Ford vehicles among hometown fans and wider American audiences alike.
