Trackhouse Racing confirmed today that the Trackhouse Racing Wendy’s partnership extension will continue through the 2026 NASCAR Cup Series season. This ongoing collaboration sees Wendy’s, the fast food chain celebrated for its square hamburgers made with fresh, never frozen beef, furthering its involvement as both a primary and associate sponsor across Trackhouse Racing’s three-car team.
Main Sponsorship Roles and Driver Lineup Announced
Wendy’s will be the featured primary sponsor during select races for all three Trackhouse Chevrolet vehicles, each representing a different driver: Ross Chastain, Shane van Gisbergen, and rookie Connor Zilisch. The restaurant chain will also act as a season-long associate sponsor for the broader Trackhouse organization. As the 2026 season opens, fans will spot Wendy’s branding on Chastain’s No. 1 Chevrolet at EchoPark Speedway in Hampton, Georgia, starting February 22.
“There’s nothing better than rolling through the Wendy’s drive-thru and grabbing a Baconator®,”
said Chastain.
“I’m happy to see them back on our cars this year and looking forward to getting them into victory lane.”
– Ross Chastain, NASCAR Cup Series Driver
Key Races Mark Continued Visibility for Wendy’s
Wendy’s sponsorship continues throughout the year with key appearances, as Connor Zilisch will carry the brand’s colors at Phoenix Raceway in Avondale, Arizona on March 8. Later in the summer, Shane van Gisbergen, a six-time Cup Series winner, will showcase Wendy’s as he takes the wheel for the Brickyard 400 at Indianapolis on July 26.
“Wendy’s has been a big part of my NASCAR journey since I came to the United States,”
said van Gisbergen.
“To have such a popular restaurant brand support me has been special. Wendy’s is my go-to spot when gearing up for race weekends. After all, nothing tastes better than a Wendy’s Frosty® when my team and I have had a long day at the track.”
– Shane van Gisbergen, NASCAR Cup Series Driver
Reflecting on Previous Collaboration Highlights
In the prior season, Wendy’s was the primary sponsor for all three Trackhouse Racing vehicles and notably supported Trackhouse’s PROJECT91 car at the 67th Daytona 500. In that race, motorsports icon Helio Castroneves, a four-time Indy 500 winner, took part under the Wendy’s banner, marking a highlight in the ongoing relationship.
Brand Commitment and Community Experience Plans Ahead
“At Wendy’s, we put the customer first and deliver excellence every single day,”
stated Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company.
“Our partnership with Trackhouse Racing is a perfect extension of that commitment, bringing the same winning energy to the track that we bring to our fans every day in restaurants nationwide.”
– Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy’s Company
As part of fan engagement, Wendy’s will enhance its NASCAR experience near Daytona International Speedway between February 13 and February 15. The restaurant located at 1444 W. International Speedway Boulevard, Daytona Beach, will offer signature food, exclusive merchandise, and a drive-thru racecar activation. This initiative gives motorsports fans an immersive experience to celebrate the Daytona 500 alongside the brand’s racing presence.
Looking Forward to the Next Stage of Partnership
The renewal and expansion of the Trackhouse Racing Wendy’s partnership extension reinforce both organizations’ commitment to NASCAR fans and the growing excitement surrounding the Cup Series. The emphasis on immersive experiences and high-profile sponsorships suggests greater brand engagement both at the track and in restaurants. As the 2026 season approaches, Trackhouse Racing and Wendy’s aim to capture more victories and cultivate deeper connections with fans nationwide.
