JR Motorsports has announced a major sponsorship agreement with Arby’s, marking a significant partnership ahead of the upcoming NASCAR O’Reilly Series season at Daytona International Speedway. The JR Motorsports Arby’s partnership brings the well-known fast-food chain onboard as a multi-race marketing partner, supporting three key drivers as they compete in one of NASCAR’s most-watched series.
Arby’s Joins JR Motorsports with High-Profile Sponsorship
The influence of sponsorship in NASCAR remains vital for teams at all levels, and JR Motorsports—led by NASCAR Hall of Famer Dale Earnhardt, Jr. and his sister, CEO Kelley Earnhardt-Miller—is no exception. The unveiling at Daytona showcased Arby’s branding, signaling the company’s commitment to motorsport marketing and expanding its reach among racing enthusiasts.
Three Drivers to Race with Arby’s Branding Throughout the Season
Arby’s will sponsor JR Motorsports drivers Justin Allgaier, Carson Kvapil, and Sammy Smith in multiple races throughout the O’Reilly Series. Carson Kvapil receives particular focus, carrying the Arby’s logo in four races on both the No. 1 and No. 9 Chevrolets. Justin Allgaier’s No. 7 Chevrolet and Sammy Smith’s No. 8 car will also spotlight Arby’s products at select events during the 2026 season. This personalized approach deepens the connection with fans and aligns drivers’ personalities with the brand.
“This is huge for me and our whole team having a major corporate partner like Arby’s on board,”
Carson Kvapil, Driver
Carson Kvapil further praised the collaboration, emphasizing its authenticity and day-to-day relevance for team members and fans alike.
“For my No. 1 car, it’s meal deal No. 1 at Arby’s with the classic Beef n Cheddar with curly fries. It’s perfect because that’s what I get when I go there. They actually let us all pick our favorite meal to put on the car when we race.”
Carson Kvapil, Driver
Kelley Earnhardt-Miller Highlights Brand Significance and New Commercial
Kelley Earnhardt-Miller joined the Daytona unveiling, expressing the importance of securing a nationally recognized sponsor. The CEO shared that this marks a new chapter for JR Motorsports, with Arby’s providing not only race sponsorship but also entering a personal service relationship with Dale Earnhardt, Jr. In addition, a new Arby’s and Dale Earnhardt, Jr. commercial has begun airing nationwide, further boosting the partnership’s visibility for both brands.
“This is pretty cool how Arby’s is going to support the three drivers,”
Kelley Earnhardt-Miller, CEO of JR Motorsports
Speaking about the ongoing momentum in acquiring major partners, Earnhardt-Miller emphasized the team’s growing roster of supporters and the impact on season-long strategy. The CEO revealed that nearly every race slot is now filled—a first for the team.
“At JRM, we’ve done a great job retaining some big clients through the last several years and also attracting some new ones. In addition to Arby’s this year, we have Wild Chips coming on board. For the first time ever, we only have two unsold races to start a season and that makes you feel really good.”
Kelley Earnhardt-Miller, CEO of JR Motorsports
Interactive Plans Between Drivers, CEO, and Arby’s Fans
Both the drivers and leadership hinted at future fan-friendly engagements with Arby’s stores. When asked about participating in store events or potentially working at an Arby’s drive-thru, the enthusiasm was clear.
“Oh yeah, I’d come out for that and gladly jump in there,”
Kelley Earnhardt-Miller, CEO of JR Motorsports
“I’m sure they’ll have us doing something at one of the stores,”
Carson Kvapil, Driver
“I’d be more than glad to work the drive-thru wherever they wanted.”
Carson Kvapil, Driver
These plans aim to boost fan interaction, generate social media excitement, and further reinforce the visibility of the JR Motorsports Arby’s partnership across communities connected to NASCAR.
What to Expect as the NASCAR O’Reilly Series Kicks Off
The NASCAR O’Reilly Series, one of the sport’s marquee events, begins its season at Daytona International Speedway, with a live broadcast scheduled for Saturday, February 14th at 5 p.m. ET. The 120-lap race, featuring the newly branded Arby’s cars, will be televised on CW Network and covered by MRN Radio and Sirius XM NASCAR Radio, offering fans a front-row seat to the partnership in action.
By linking one of NASCAR’s most recognized teams with a national restaurant chain, this partnership underlines the growing interest from mainstream brands in stock car racing. As the season rolls out, fans and industry insiders alike will watch closely to see how the collaboration between JR Motorsports and Arby’s shapes both brand recognition and racing success.
