Kyle Busch has partnered with Rebel Bourbon to unveil the Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch, a limited-edition bottle that underscores the spirit of NASCAR and dedication to quality. This new release combines Busch’s racing legacy with the heritage of Rebel Bourbon, offering fans and collectors a unique product available nationwide this month.
Details Behind the Special Edition Bourbon
With guidance from John Rempe, Rebel Bourbon’s Master Distiller, Kyle Busch, the two-time NASCAR Cup Series champion and driver of the No. 8 Chevrolet, selected each barrel for this exclusive release. Bottled at 108 proof—representing Rebel’s sponsorship with Richard Childress Racing—the bourbon uses Rebel’s original wheated recipe established in 1849. The whiskey is aged for four years, ensuring bold flavors complemented by a smooth, spicy finish. Each 750mL bottle is set at a suggested retail price of $39.99.
Design and Distinctive Features of the Bottle
The Rebel Kyle Busch 108 Single Barrel comes in the signature bottle with Lux Row Distillers embossing, featuring a gold label highlighted by a checkered flag pattern, prominent RCR branding, and Busch’s famous No. 8 graphic and signature. Each bottle is marked with unique barrel details, including the specific barrel number and fill date, highlighting its individuality.
Recognition for the Rebel Spirit
Philip Lux, Rebel Bourbon’s brand manager, connected the values of the brand with Busch and the RCR team, noting,
“Kyle and the RCR team stand out as real rebels, doing things their own way with a defiant attitude to drive to win, and that lifestyle is what Rebel Bourbon is all about,”
said Philip Lux, Rebel Bourbon brand manager. He continued,
“Every bottle of our new Rebel Single Barrel is a one-of-a-kind, made in tribute to that rebel spirit in Kyle and all of us,”
said Philip Lux, Rebel Bourbon brand manager.
Bush Reflects on Ongoing Partnership
Busch expressed his excitement about the collaboration, stating,
“For the third year now I’m proud to race with the Rebel brand, and having the opportunity to create another run of KB 108 with Rebel’s John Rempe has been a total thrill,”
said Busch. He added,
“I’m proud to have my name and the No. 8 on every bottle and I think fans are really going to enjoy it,”
said Busch.
Plans for Fan Engagement and Availability
Rebel Bourbon and Kyle Busch will conduct bottle signings with John Rempe in major race markets through the 2026 NASCAR season, allowing fans to connect directly with the creators behind the release. Busch is set to drive the No. 8 Rebel Bourbon Chevrolet in selected NASCAR Cup Series races, including the DuraMAX Grand Prix on March 1 in Austin, Texas. Information on Rebel Bourbon and RCR news, events, and product locations is available through their digital channels and official websites.
Significance for Fans and Collectors
The limited Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch blends the passion of racing with the artistry of bourbon making. For enthusiasts of both sports and finely crafted spirits, this collaboration between Kyle Busch, Rebel Bourbon, and John Rempe offers a distinctive addition to any collection, symbolizing a shared spirit of individuality and excellence.
