Jesse Love will compete in the 2026 NASCAR Cup Series race at Talladega Superspeedway with support from Richard Childress Racing (RCR) and a new partnership with 1-800-Pack-Rat, which has joined as a primary sponsor. The collaboration brings fresh branding to Love’s No. 33 entry in what marks the part-time Cup car’s first announced appearance of the 2026 season, keeping the focus squarely on the Jesse Love Talladega Cup Race.
1-800-Pack-Rat Partners with Richard Childress Racing
On February 18, Richard Childress Racing confirmed its new sponsorship arrangement with 1-800-Pack-Rat, a company known for moving and storage solutions. The agreement covers both the NASCAR Cup Series and the NASCAR O’Reilly Auto Parts Series efforts, ensuring branding across more than one team entry. Fans supporting Jesse Love at Talladega Superspeedway will see 1-800-Pack-Rat logos featured prominently, as RCR aims to bring new sponsors into the sport and engage fans through various content and marketing initiatives.
“We’re proud to officially welcome 1-800-PACK-RAT to Richard Childress Racing and introduce their moving and storage solutions to our fans through on-track branding, content creation and unique marketing activations,”
Mike Verlander, president of RCR, said in a team release.
“Together, we share a culture built on trust and providing the highest quality of service in our respective industries.”
– Mike Verlander, President of RCR
Expanded Sponsorship Enhances RCR’s Teams
In addition to backing Jesse Love, 1-800-Pack-Rat will sponsor Austin Hill’s O’Reilly No. 21 car in several races this season, with Hill’s race schedule for the brand yet to be specified. Hill recently claimed victory in the season opener at Daytona International Speedway, while Love, who clinched last year’s series championship, finished that event in ninth place. The new sponsor’s marks will also feature as an associate on Kyle Busch’s No. 8 Cup car, underscoring 1-800-Pack-Rat’s broadening involvement with the team.
What the Partnership Means for the 2026 Season
The expanded sponsorship portfolio is expected to provide Jesse Love, Austin Hill, and Kyle Busch with additional resources and exposure throughout their 2026 campaigns. With Love’s upcoming performance at the Talladega Cup Race as the first highlighted event for the partnership, RCR and 1-800-Pack-Rat are poised to attract attention from both dedicated fans and new spectators. The presence of strong brands and high-performing drivers may well shape the team’s outlook for the year, and observers are eager to see the results as the season unfolds at Talladega and beyond.
