Richard Childress Racing has revealed a dynamic new partnership with 1-800-Pack-Rat, marking a significant deal that will see the moving and storage leader featured as a primary sponsor across several NASCAR events in 2024. The Richard Childress Racing partnership unites two renowned names in their fields, aiming to bring high-quality service and visibility to fans both on and off the track.
Details of the Sponsorship Agreement
As part of the agreement, 1-800-Pack-Rat becomes the primary sponsor for multiple races in the NASCAR O’Reilly Auto Parts Series with Austin Hill piloting the No. 21 1-800-Pack-Rat Chevrolet. The partnership also extends to the NASCAR Cup Series, where the company will serve as a full-season associate sponsor for Kyle Busch’s No. 8 Chevrolet. Defending NOAPS champion Jesse Love will race in the prestigious NASCAR Cup Series event at Talladega Superspeedway on April 26, supported by 1-800-Pack-Rat branding on his No. 33 Chevrolet.
Shared Values Drive New Partnership
The alliance was formed based on shared ideals of integrity, performance, and teamwork, values that both Richard Childress Racing and 1-800-Pack-Rat uphold. Speaking on the new collaboration, James Burati, chief sales officer for 1-800-Pack-Rat, said,
“At 1-800-PACK-RAT, we’re dedicated to delivering reliable, high-performance moving and storage solutions backed by precision, planning and exceptional service,”
— James Burati, Chief Sales Officer, 1-800-Pack-Rat. He further emphasized,
“Partnering with Richard Childress Racing aligns our brand with an iconic organization built on performance, integrity, and teamwork. Their legacy and commitment to doing things the right way reflect how we show up for our customers every day, and we’re proud to be a part of their journey.”
— James Burati, Chief Sales Officer, 1-800-Pack-Rat
1-800-Pack-Rat’s Growing Presence Across America
Since its founding in North Carolina in 2003, 1-800-Pack-Rat has expanded rapidly, establishing over 85 locations nationwide. The company specializes in providing secure, all-steel portable storage containers for both local and long-distance moving, as well as flexible solutions for on- or off-site storage. Their commitment to convenience and reliability has made them a trusted partner for a diverse clientele, including families, businesses, and major brands.
With an extensive fleet of containers and trucks, 1-800-Pack-Rat serves customers seeking dependable moving options and storage solutions. Their innovative use of technology and customer-first approach have set the company apart in the portable storage and moving industry, drawing households and businesses from across the United States. The company’s foundation in North Carolina remains central to its mission, as it continues to grow its presence and service capabilities nationwide.
Richard Childress Racing Embraces the New Alliance
Mike Verlander, president of Richard Childress Racing, welcomed the partnership with excitement, stating,
“We’re proud to officially welcome 1-800-PACK-RAT to Richard Childress Racing and introduce their moving and storage solutions to our fans through on-track branding, content creation and unique marketing activations,”
— Mike Verlander, President, Richard Childress Racing. Verlander also highlighted the similarities in company culture, saying,
“Together, we share a culture built on trust and providing the highest quality of service in our respective industries.”
— Mike Verlander, President, Richard Childress Racing
What the Partnership Means for NASCAR Fans and Both Brands
This partnership will bring the 1-800-Pack-Rat brand to millions of NASCAR fans through prime positioning on vehicles and a host of marketing initiatives led by Richard Childress Racing. Both organizations believe their united focus on quality and exceptional service will inspire lasting confidence in customers and fans. With the partnership poised to kick off during the 2024 racing season, NASCAR audiences can expect engaging activations and enhanced experiences at race events, beginning with the much-anticipated race at Talladega Superspeedway.
