Ricky Stenhouse Jr., NASCAR Cup Series driver and 2023 Daytona 500 champion, has entered a dynamic new wine partnership with Three Finger Jack, an acclaimed California wine brand. The collaboration, set for the 2026 season, will bring Three Finger Jack deeper into the motorsports scene, connecting racing fans and wine enthusiasts with curated experiences on and off the track.
A Partnership Inspired by Boldness and Heritage
Three Finger Jack takes its name from a legendary Gold Rush outlaw known for his daring spirit. The winery crafts smooth, robust Cabernet Sauvignon and Red Blend wines from Lodi, California, notably drawing grapes from the sustainably farmed Clay Station Vineyard near the Sierra Nevada foothills. These wines are celebrated for their intense color, deep flavor, and the unique character born of their rugged terrain.
The collaboration unites the winery’s ethos of grit and daring with the passionate racing style of Stenhouse Jr., who is recognized for his championship credentials at the pinnacle of stock car racing. The partnership celebrates both the winemaking legacy of Three Finger Jack and the fierce determination Stenhouse Jr. brings to the track.
“Ricky’s approach to racing—driven by focus, consistency, and commitment—aligns with the passion and authenticity behind our own winemaking,”
notes Brett Johnson, Marketing Director for Three Finger Jack.
“We’re honored to be one of his sponsors and look forward to creating memorable moments for fans along the way.”
Special Events and Sweepstakes for Fans
To celebrate this union, Three Finger Jack will launch a national sweepstakes offering fans aged 21 and over the chance to watch Ricky Stenhouse Jr. compete in the Toyota/Save Mart 350 at Sonoma Raceway, deep in California’s Wine Country, this June. Regional sweepstakes spanning 20 states will also give supporters the opportunity to win tickets to 2026 Cup Series races, including the Coca-Cola 600 at Charlotte Motor Speedway. During that iconic Memorial Day Weekend event, Stenhouse Jr. will race in a No. 47 Chevrolet Camaro featuring special Three Finger Jack branding. Entries for both sweepstakes will open on March 1, 2026, concluding April 30, 2026.
Drivers and Team Enthusiastic About the Collaboration
As anticipation for the partnership mounts, Ricky Stenhouse Jr. shared his excitement, stating,
“I’m really excited to welcome Three Finger Jack to the Hyak Motorsports team for the 2026 season,”
comments Stenhouse Jr.
“I’ve had the chance to enjoy their excellent wine before, which makes being able to represent their brand even more meaningful. Their support means a lot as we get ready for the year ahead, and I’m looking forward to building something strong together.”
Looking Forward to the 2026 Season
The introduction of Three Finger Jack into the NASCAR season lineup is set to enhance the synergy between motorsports culture and fine California wine. By fostering exclusive fan engagement opportunities and highlighting bold personalities like Stenhouse Jr., the partnership is expected to leave a lasting impression throughout the racing world and wine community alike. For additional details on the Ricky Stenhouse Jr. wine partnership, fans can follow Three Finger Jack online and on social media as the next race season approaches.
