Trackhouse Racing has announced the renewal and extension of its relationship with SafetyCulture, ensuring the Trackhouse Racing SafetyCulture partnership will continue through the 2026 NASCAR Cup Series season. The collaboration solidifies SafetyCulture’s role as the team’s Official Workplace Operations Partner, strengthening efforts to maintain the highest safety and performance standards both on and off the racetrack.
Extending a Key Relationship for Trackhouse Racing
As a global workplace operations platform, SafetyCulture provides Trackhouse Racing with tools and expertise to reinforce safe practices, foster continuous improvement, and empower team members throughout all racing activities. The renewed partnership reaffirms the shared commitment to excellence, enabling the team to compete at the highest level across NASCAR events.
SafetyCulture first became involved with Trackhouse Racing during the 2024 NASCAR season, taking on the role of associate partner for the full season and appearing as the main sponsor in four races—specifically those featuring van Gisbergen in the NASCAR O’Reilly Auto Parts Series. In 2025, the partnership hit a milestone when van Gisbergen secured his and the company’s inaugural NASCAR Cup Series victory at Mexico City’s Autódromo Hermanos Rodríguez circuit.
“Last season was unforgettable, and we wouldn’t have achieved so much success without SafetyCulture,”
said van Gisbergen.
“They helped keep our team prepared and focused, so we could show up every weekend and compete for wins. SafetyCulture was a big part of my racing career in New Zealand and Australia and to have their continued support on my NASCAR journey is special. My win in Mexico City with SafetyCulture on board is something I will never forget.”
– van Gisbergen, NASCAR driver.
SafetyCulture’s Growing Impact Across the NASCAR Circuit
The upcoming racing season will see SafetyCulture prominently featured at several high-profile events. The brand will return for an on-track debut at the famed Circuit of the Americas in Austin, Texas, during the weekend of February 28 to March 1, where van Gisbergen will compete in both NASCAR races at the 2.30-mile road course. SafetyCulture is also set to be the main sponsor for van Gisbergen’s entry into the NASCAR O’Reilly Auto Parts Series race on February 28, with the No. 9 JR Motorsports Chevrolet.
Beyond van Gisbergen, teammate Ross Chastain, a six-time Cup Series winner and the 2025 Coca-Cola 600 champion, will also showcase the SafetyCulture brand. Chastain’s No. 1 Chevrolet will feature SafetyCulture as the primary sponsor during the March 29 Cup Series race at Martinsville Speedway in Virginia. Known for his popularity with NASCAR fans, Chastain finished second in the 2022 Cup Series points standings and continues to be a prominent competitor.
Highlighting Teamwork and Excellence in “Runaway Kiwi”
The Trackhouse Racing SafetyCulture partnership is also expanding into media, with the creation of a new documentary produced by NASCAR and Trackhouse Racing. The film, titled “Runaway Kiwi,” chronicles van Gisbergen’s journey from his beginnings in Manukau, New Zealand, to his historic run of five consecutive road course wins during his rookie NASCAR season. The documentary goes beyond racing achievements, delving into the essential discipline, preparation, and teamwork that underpins elite motorsport competition. These values directly connect to SafetyCulture’s broader mission of improving workplace standards globally.
Fans can watch “Runaway Kiwi” on the official NASCAR YouTube channel and The NASCAR Channel starting Friday, February 27, providing an in-depth look at van Gisbergen’s career and the influence of strong partnerships like that with SafetyCulture.
Leadership Perspectives on the Multi-Year Collaboration
SafetyCulture’s leadership has emphasized the compatibility between its approach and Trackhouse Racing’s commitment to operating as a forward-thinking, high-performance team.
“Trackhouse Racing sets the standard for how a modern race team operates, which is exactly why this partnership works,”
said Hamish Grant, Chief Marketing Officer at SafetyCulture.
“Behind the scenes, the team uses SafetyCulture every day to spot issues early and stay sharp, whether that’s in the shop, the garage, or under pressure on race day.”
– Hamish Grant, Chief Marketing Officer, SafetyCulture.
“We’re proud to extend our partnership through 2026 and back a team focused on consistency and preparation. When every millisecond counts, the discipline you build off the track is what shows up when it matters most.”
– Hamish Grant, Chief Marketing Officer, SafetyCulture.
Looking Ahead: Significance for the Team and Its Supporters
The extension of the Trackhouse Racing SafetyCulture partnership stands as a testament to shared values and aspirations within the world of motorsport. With an emphasis on safety, discipline, and continuous improvement, the collaboration not only drives results on the track but also inspires fans and racing enthusiasts across the globe. As the new season unfolds, supporters can follow Trackhouse Racing throughout the NASCAR calendar, witnessing firsthand the impact of strong partnerships on competitive excellence and advancement in modern racing.
