Niece Motorsports has announced that Andres Perez De Lara will compete in the NASCAR Craftsman Truck Series with major sponsorship support from Tajin and Zambos, adding global snack brands to his racing effort beginning at the first-ever Truck Series event on the Streets of St. Petersburg this weekend. This Andres Perez De Lara sponsorship highlights growing international backing for the driver as he works to make an impact in the competitive NASCAR landscape.
New Snack Partners Debut on the No. 44 Truck
Eager to make their mark in American motorsports, both Tajin and Zambos will serve as primary sponsors for Perez De Lara’s No. 44 Chevrolet Silverado RST during the St. Petersburg event. Niece Motorsports has brought these renowned brands together to support a rising star in a high-profile debut, signaling their commitment to connecting with NASCAR fans in the U.S. and abroad.
Tajin Celebrates Mexican Roots with Perez De Lara
Founded in 1985, Tajin has become an international leader in chile-based seasonings and sauces, including its popular Clasíco seasoning and Chile Lime and Chamoy sauces. Based in Mexico, the brand’s signature flavors are now enjoyed in over 30 countries. Emphasizing cultural pride and shared values, Tajin expressed its admiration for the young driver in his NASCAR campaign.
“At Tajín, we are incredibly proud to support Andrés Pérez De Lara as he competes in St. Petersburg,”
said Mariana Alvarez Reynal, Head of Trade Marketing for Mexlink Inc.
“As a brand born in Mexico and rooted in authentic flavor and passion, we see in Andrés the same dedication, energy, and Mexican pride that define who we are. Supporting him on this stage reflects our commitment to celebrating talent that represents our country with excellence and heart.”
— Mariana Alvarez Reynal, Head of Trade Marketing, Mexlink Inc.
Zambos Lends Support from Central America
Zambos, known for its plantain chips and for being Central America’s favorite snack brand for over 50 years, is also stepping up as a sponsor. The company, which offers an array of chip flavors such as Original, Chile Lime, and Salsa Verde, has built a loyal following in Latin America and the U.S. Zambos expressed enthusiasm about backing Perez De Lara and his promising future.
“Zambos is honored and excited to stand behind Andrés Pérez De Lara for the St. Petersburg race,”
continued Reynal.
“As a proudly Honduran brand with a strong presence across Latin America and the U.S., we believe in supporting young talent who inspires new generations. Andrés embodies determination, discipline, and Latin pride, and we are thrilled to be part of his journey in NASCAR.”
— Mariana Alvarez Reynal, Head of Trade Marketing, Mexlink Inc.
Perez De Lara Embraces Latin American Partners
Perez De Lara, who has long enjoyed both brands, is thrilled by the support as he competes on American soil.
“I am super excited to have Tajín and Zambos on our No. 44 Silverado this weekend,”
said Perez De Lara.
“I’ve enjoyed eating their products ever since I was a kid, and I think it’s very cool to represent two Latin American-based companies in the sport. Hopefully, we can make them proud by giving them a good result in their first race.”
— Andres Perez De Lara, Driver
Strong Early Season Performance for Perez De Lara
Currently embarking on his second full year in the NASCAR Craftsman Truck Series and his first full season with Niece Motorsports, Perez De Lara joined the team midway through 2025. Despite the transition, he is already off to a strong start, tied for sixth in the series standings after just two races. With new sponsorship from Tajin and Zambos, the young talent is aiming to further solidify his position as he works to qualify for The Chase.
Momentum Grows Ahead of St. Petersburg Race
As coverage ramps up for the OnlyBulls Green Flag 150 in St. Petersburg, the addition of Tajin and Zambos to Perez De Lara’s team marks an exciting milestone for both the driver and his new international sponsors. NASCAR fans can tune in to see the No. 44 Chevrolet Silverado RST take the track on Saturday, February 28 at noon Eastern time via FOX, NASCAR Racing Network, and SiriusXM NASCAR Radio. The partnership highlights the expanding influence of Latino brands and athletes in American motorsports and sets the stage for a season of new possibilities for Andres Perez De Lara and his supporters.
