Derek White, representing MBM Motorsports, has secured Elite Rewards as the title sponsor for the No. 69 Ford F-150 in the inaugural OnlyBulls Green Flag 150. This milestone event marks the first-ever NASCAR Craftsman Truck Series street race and will take place in St. Petersburg’s city center.
Elite Rewards Expands Its Influence into NASCAR
Elite Rewards was established in 2015 by a leadership team with more than three decades in incentive marketing. The company specializes in crafting and delivering award programs aimed at boosting engagement, loyalty, and tangible business outcomes. For Elite Rewards, the move into NASCAR aligns with its ethos, reflecting a mutual focus on progress and innovation within the organization and the sport.
“Elite’s partnership with NASCAR is a natural fit for who we are as a company. We’re driven by a relentless push forward and shaped by a culture of bold innovation, the same qualities that define this sport at its core,”
said Tom Coffeen, CEO of Elite Rewards.
“NASCAR has always embodied speed, precision, and the pursuit of excellence, and we’re proud to stand alongside an organization that shares our commitment to pushing boundaries and elevating the fan experience. Together, we’re accelerating into a future filled with possibility.”
– Tom Coffeen, CEO of Elite Rewards
Derek White Ready to Compete on St. Petersburg Streets
White, a First Nation Mohawk from Kahnawake, Quebec, gained attention with a Top 20 finish at Watkins Glen International last season. At age 55, he now prepares for the unpredictable challenges the St. Pete street race presents, entering his tenth NASCAR Craftsman Truck Series start with reinforced support from Elite Rewards and MBM Motorsports.
“I’m thrilled that Elite Rewards has come on board for the St. Petersburg race on Saturday, as we will be giving the fans a really good show this week,”
said White, who will make his tenth Truck Series appearance.
“I really appreciate everything that Elite Rewards has given us to get to the race this weekend with the best opportunity for success.”
– Derek White, Driver
Weekend Schedule and Broadcast Details
Key events for the NASCAR Craftsman Truck Series at the Grand Prix of St. Petersburg begin with practice and qualifying at 4 pm ET on Friday, February 27, featuring live coverage on FOX Sports 2. The headlining OnlyBulls Green Flag 150 race will be broadcast live on FOX at 12 pm ET on Saturday, February 28.
The Significance of a Historic Race and New Partnerships
This debut street race in St. Petersburg brings added excitement and unpredictability to the Craftsman Truck Series and enhances visibility for drivers such as Derek White. With Elite Rewards backing the effort, both organizations demonstrate a shared commitment to innovation, inclusivity, and fan engagement. The impact of this partnership and the high-profile event is likely to ripple through future seasons, providing inspiration and opportunity for racers and sponsors alike.
