Rick Ware Racing (RWR) is set to make a striking impression at the Pennzoil 400 NASCAR Cup Series in Las Vegas on March 10, 2026, with the highly anticipated Rick Ware Racing partnership debut. The No. 51 Chevrolet, piloted by Cody Ware, will feature Yeego.ai—an innovative social AI networking application making its first appearance in NASCAR, alongside Habit Burger & Grill.
Yeego.ai and Habit Burger & Grill Make Their NASCAR Entrance with RWR
At the Las Vegas Motor Speedway, Yeego.ai steps into the spotlight as the primary sponsor for Rick Ware Racing, marking its arrival as a leading-edge digital platform aimed at transforming personal and professional relationships. The No. 51 Yeego.ai Chevrolet, managed by Standout Management Group, will sport a dynamic new livery that showcases the brand’s vision for next-generation connectivity.
“Las Vegas is the perfect place to introduce Yeego.ai to the world,”
said Boon Chew, Founder of Yeego.ai.
“NASCAR is about connection – between drivers and fans, brands and communities, innovation and performance. Yeego was built to help people connect smarter and more meaningfully, and there’s no bigger stage than the NASCAR Cup Series to showcase that vision. We’re excited to partner with Rick Ware Racing and Cody Ware for this milestone moment.”
– Boon Chew, Founder of Yeego.ai
Sharing the RWR spotlight is Habit Burger & Grill, a celebrated West Coast chain recognized for its chargrilled burgers and American classics. This marks the company’s first foray as a NASCAR sponsor. As a subsidiary of Yum! Brands, Habit Burger & Grill boasts 372 locations across 14 states and will introduce its brand to the passionate NASCAR fan base through its presence on the No. 51 machine.
“We’re thrilled to bring Habit Burger & Grill to the NASCAR Cup Series and introduce our chargrilled flavor to race fans nationwide,”
said Cesar Shih, franchise owner of Habit Burger & Grill in Las Vegas.
“The Pennzoil 400 provides an incredible platform to share our brand story, highlight our 51-Charburger Giveaway, and connect with passionate fans who appreciate quality, performance and bold flavor.”
– Cesar Shih, Las Vegas Franchise Owner, Habit Burger & Grill
Team, Partners, and a Vibrant Debut in Las Vegas
Team owner Rick Ware expressed enthusiasm about this historic race weekend, as both Yeego.ai and Habit Burger & Grill make their NASCAR Cup Series debuts.
“We’re proud to welcome both Yeego.ai and Habit Burger & Grill to our team,”
said Rick Ware.
“NASCAR provides brands a powerful platform to introduce leading-edge technology like Yeego.ai and iconic brands like Habit Burger & Grill. It’s an honor to introduce both brands to racing fans this weekend.”
– Rick Ware, Team Owner of RWR
This Las Vegas race doesn’t just mark significant commercial debuts, but is also a milestone for Cody Ware, who takes on his 10th NASCAR Cup Series start at the track. Ware emphasized the importance of fresh partnerships and their impact—both for the sport and for fan engagement.
“It’s always great to bring new brands into the sport, especially one focused on changing how we can connect with our fans and one that makes a great burger,”
said Cody Ware.
“I’m looking forward to representing the Yeego.ai and Habit Burger & Grill Chevrolet at Las Vegas.”
– Cody Ware, Driver
Along with the headline sponsors, associate partners Flywheel, Parts Plus, and Jacob Industries will join the No. 51 Chevrolet team for this high-profile race. The event kicks off at 4 p.m. EDT with broadcast coverage on FS1 and SiriusXM NASCAR Radio.
Innovative Brands and Racing Heritage Shine Together
Yeego.ai positions itself as a breakthrough social AI platform, offering users their own digital companion to foster smarter, faster connections. The application identifies meaningful introductions at networking events, conferences, and new opportunities, ensuring users never miss a chance to turn encounters into enduring relationships. The app’s debut on one of NASCAR’s grandest stages highlights its commitment to accessible, impactful technology for broad communities of fans and professionals.
Habit Burger & Grill, founded in sunny Santa Barbara in 1969, has established itself as a culinary staple, celebrated for its chef-driven menu and commitment to freshness. With its casual Californian vibe and signature chargrilled flavor, the brand’s expansion into NASCAR marks its growing national appeal. The 51-Charburger Giveaway promotion underscores the brand’s enthusiasm for connecting with new audiences during the Pennzoil 400.
Standout Management Group (SMG) orchestrated the sponsorship alignment for RWR, leveraging their expertise in talent management, marketing activations, and tech-driven strategies to bring these innovative brands together. Headquartered at Texas Motor Speedway in Fort Worth, SMG continues to create industry-defining partnerships.
Rick Ware and his eponymous racing organization are no strangers to innovation. The team, founded in 1995, has built a legacy across NASCAR, NHRA Top Fuel, American Flat Track, FIM World Supercross, and the zMAX CARS Tour, reflecting Ware’s lifelong passion for motorsports and commitment to performance and growth in the racing community.
Broader Implications and What Lies Ahead
The Rick Ware Racing partnership debut not only brings new energy and greater visibility to the No. 51 team at Las Vegas, but also offers fans and tech enthusiasts a chance to experience brand innovation at one of the most-watched events of the NASCAR season. With Yeego.ai and Habit Burger & Grill making their presence known, and supporters like Flywheel, Parts Plus, and Jacob Industries in the mix, RWR sets a precedent for integrating technology, culinary delight, and motorsports excitement.
As the Pennzoil 400 unfolds, fans worldwide will witness the convergence of community, innovation, and racing tradition, setting a new benchmark for partnerships in the NASCAR Cup Series.
