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NASCAR Diversity Drive Faces Backlash: America First Legal’s Challenge

NASCAR Diversity Drive Faces Backlash: NASCAR, while currently only having three drivers of color in its ranks, is facing accusations of bias against white men from America First Legal, a conservative law firm with ties to Stephen Miller. The firm has asked the EEOC to investigate NASCAR, claiming that its diversity initiative discriminates against the 92% of its drivers who are white men.

NASCAR’s Drive for Diversity program, including Rev Racing, has been successful in attracting diverse drivers and aims to promote diversity among not just drivers but also pit crews. Since 2010, the program has nurtured 125 minority and female drivers, providing opportunities that were previously limited for drivers of color.

Leonard Miller, one of the first Black team owners in the 1970s, points out that prior to these initiatives, Black drivers had limited paths to getting noticed by NASCAR, including outstanding performance, white backing, or applying political and financial pressure.

America First Legal is specifically targeting Rev Racing, alleging that it violates Title VIII of the 1964 Civil Rights Act, which prohibits discrimination based on race or sex. Nick Barry, senior counsel of America First Legal, describes NASCAR’s program as illegal, emphasizing that drivers should be selected based on their ability to drive rather than their race and sex.

NASCAR Diversity Drive Faces Backlash (1)

While the argument resembles the one used to end affirmative action in higher education, these are private businesses, not public education systems. It’s unlikely that conservative groups will succeed in thwarting NASCAR’s efforts to address historical disparities. NASCAR’s President, Steve Phelps, remains committed to promoting diversity and inclusion in the sport, despite the pressure from groups like America First Legal.

Phelps states, “I’m proud of the work that we’ve done in the areas of diversity inclusion to broaden our sport. We are going to continue efforts to have the entire country, the entire world, come to our facilities, watch it on television because it’s about a love for racing. I think … racing is a great opportunity for people to come together.”

ALSO READ: NASCAR Commitment to Diversity in the Face of Legal Challenge

Our Reader’s Queries

Who is going to drive for diversity in NASCAR 2024?

NASCAR has revealed the nine individuals who will be part of the 2024 Drive for Diversity class. The program will welcome back Andrés Pérez de Lara, Lavar Scott, Nathan Lyons, Regina Sirvent, and Eloy Sebastián López Falcón, while Lanie Buice, TJ DeCaire, Cassidy Keitt, and LaQuan McCoy Jr. will make their first appearance. The selection process was rigorous, and these individuals have been chosen for their exceptional skills and potential. We look forward to seeing them excel in the world of NASCAR.

What is the NASCAR program for minorities?

Established in 2004, the NASCAR Drive for Diversity Driver Development Program aims to cultivate and educate exceptional drivers from varied backgrounds and experiences, both on and off the racecourse. Our program is dedicated to providing comprehensive training and support to help drivers reach their full potential.

Who is the vice president of diversity and inclusion for NASCAR?

As the head of NASCAR’s Diversity and Inclusion strategy, Brandon Thompson holds the esteemed position of Vice President. His expertise in this field is unparalleled, and he is dedicated to ensuring that NASCAR is an inclusive and welcoming environment for all. With his leadership, NASCAR is committed to promoting diversity and equality in every aspect of the sport. Thompson’s vision and passion for this cause are truly inspiring, and he is a valuable asset to the NASCAR team.

What do you need to be in the NASCAR diversity program?

The NASCAR industry is seeking college students from diverse backgrounds and experiences who are interested in its fast-paced world. To be eligible, applicants must be currently enrolled in an undergraduate or graduate degree program, or be a recent graduate who has not completed their degree before the fall of the application year. Don’t miss out on this exciting opportunity!

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