NASCAR Media Rights Deal: NASCAR made waves with a seven-year media rights deal stretching from 2025 through 2031, augmented by two new partnerships and streaming elements. Valued at a staggering $7.7 billion, this arrangement, including the earlier $1.1 billion deal with CW, signifies a monumental step for the sport, as per reports. During a press conference at the Music City Center, NASCAR introduced this expansive deal just ahead of its season-ending awards ceremony.
“This upcoming 2025 season brings an exciting wave of distribution, incorporating broadcast, cable, and streaming, allowing us to connect with race fans wherever they engage,” shared NASCAR president Steve Phelps, expressing enthusiasm about the broadened reach facilitated by these associations.
In this forthcoming tenure, established partners like Fox Sports and NBC remain on board, complemented by newcomers Warner Bros. Discovery and Amazon. As per reports, estimates a remarkable 40% hike in the average annual value of the deal compared to the previous 10-year, $8.2 billion contract with Fox and NBC, concluding in 2024.
Phelps emphasized the remarkable unity within the NASCAR community in surmounting challenges, highlighting the collaborative spirit that distinguishes the sport.
Breaking down the broadcast landscape, Fox secures 14 Cup Series races annually in the early season, including the prestigious Daytona 500. Amazon Prime Video steps in for the subsequent five Cup races, marking a historic shift as NASCAR’s premier series will be exclusively streamed for the first time.
Following Amazon’s races, Warner Bros. Discovery takes the reins for the subsequent five races. These events will be simulcast on TNT and streamed via the Max service.
The finale rests in the capable hands of NBC Sports, airing the last 14 races of the season.
Beyond broadcasting rights, Warner Bros. Discovery and Amazon secure exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031. Prime Video will live stream practice and qualifying sessions for the first half of the season until the culmination of the midseason series, except for select races like the Busch Light Clash and the NASCAR All-Star Race, aired by Fox Sports.
Max will handle the remainder of the season’s practice and qualifying sessions, streamed alongside their airing on truTV. Moreover, the Xfinity Series transitioned to CW, with the network slated to air 33 live races from 2025 through 2031, along with practice and qualifying events each weekend.
This new deal deviates from the previous arrangement, with Fox airing the initial 18 races and NBC managing the remaining 20.
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Our Reader’s Queries
What is the new media rights deal with NASCAR?
In a groundbreaking deal, the NASCAR Cup Series has signed on two new broadcast partners, Prime Video and TNT Sports, who will share coverage of 10 midseason races starting in 2025. These partners have also secured exclusive rights to practice and qualifying sessions for the entire Cup Series schedule until 2031. This move is set to bring fresh perspectives and exciting new coverage to the world of NASCAR racing.
Who owns the TV rights to NASCAR?
NASCAR has recently announced a new seven-year media rights agreement with four broadcast partners, namely Fox Sports, Amazon Prime, Warner Bros. Discovery, and NBC Sports. This deal will enable these partners to broadcast live coverage of all NASCAR Cup Series races from 2025 to 2031. This is a significant development for NASCAR fans who can now enjoy uninterrupted coverage of their favorite races. The agreement is expected to bring in more viewership and revenue for NASCAR, making it a win-win situation for all parties involved.
What media rights does NASCAR have in 2025?
Starting from the 2025 NASCAR Cup Series season, there will be seven-year agreements with four broadcast partners – FOX Sports, NBC Sports, Amazon’s Prime Video, and TNT Sports (a division of Warner Bros. Discovery). These deals will continue until the 2031 season.
How much is the NASCAR TV deal worth?
According to SBJ, the new deal is worth 40% more than the current 10-year, $8.2 billion deal that NASCAR has with Fox and NBC. This current deal is set to expire at the end of the 2024 season.
