Harrison’s joins forces with Jeremy Clements Racing by stepping in as the primary sponsor for their ambitious 2025 NASCAR Xfinity Series run. This partnership, including four key races, is set to fortify the No. 51 Chevrolet Camaro‘s ascent, backed by Harrison’s previous motorsport experience and Clements’ seasoned career nearing 500 starts. As the team prepares for its Daytona debut, the stage is set for potential breakthroughs in a race season full of promise.
Key Highlights
- Harrison’s sponsors the No. 51 Chevrolet Camaro in four races for Jeremy Clements Racing.
- The partnership aims to boost brand visibility in the NASCAR Xfinity Series.
- Jeremy Clements anticipates a successful NASCAR debut at Darlington Raceway in April.
- New crew chief Kase Kallenbach focuses on enhancing vehicle performance and strategy.
- The collaboration seeks to transform the No. 51 into a competitive series contender.
Harrison’s Returns as Sponsor for Jeremy Clements Racing
The announcement of Harrison’s returning as a sponsor for Jeremy Clements Racing embodies a calculated partnership poised to improve the visibility of both entities in the competitive domain of the NASCAR Xfinity Series. Harrison’s, a family-owned retail chain known for its specialization in workwear and Western apparel, tactically aligns its brand with NASCAR to capitalize on the expansive reach and fervent loyalty of its fanbase.
This sponsorship marks Harrison’s re-entry into the NASCAR Xfinity Series, where it will feature prominently as a four-race primary sponsor of the No. 51 Chevrolet Camaro, driven by Jeremy Clements. This move is a demonstration of Harrison’s commitment to reinforcing its brand presence within this prestigious motorsport arena.
Having previously supported driver Josh Berry across both the NASCAR Cup and NASCAR Xfinity Series, Harrison’s brings a wealth of experience and an established reputation that can synergize effectively with Clements Racing’s longstanding presence in the series.
The partnership is anticipated to provide mutual benefits, enhancing Harrison’s brand recognition among NASCAR enthusiasts while affording Clements Racing the financial and promotional support necessary to remain competitive in the 2025 season. This collaboration highlights an astute marketing strategy, leveraging NASCAR’s vast audience to potentially drive retail sales and brand loyalty for Harrison’s.
Jeremy Clements Expresses Excitement for Harrison’s Sponsorship
Jeremy Clements welcomes the renewed partnership with Harrison’s, emphasizing the longstanding relationship between the two. Clements’ enthusiasm is palpable as he reflects on the history shared with the Harrison family, which dates back to his formative ARCA days.
This partnership, forged in the crucible of motorsport’s demanding environment, has weathered challenges and celebrated victories, establishing a foundation of mutual respect and shared ambition. “I am thrilled to have Harrison’s back with us,” Clements exclaimed, highlighting the deep-rooted connection and trust that has been instrumental in his racing experience.
“The Harrison family’s support goes way back to my ARCA days, and I’m so glad we could work out a deal for these four races. Now all we have to do is work hard, outrun the competition, and win some races.” – Jeremy Clements
NEWS: Harrison's Workwear will sponsor @JClements51 and @JCR_Clements51 in four NASCAR Xfinity Series events in 2025 — Darlington, Bristol, Rockingham, Charlotte ROVAL.#NASCAR pic.twitter.com/QHb5RWnvsD
— Joseph Srigley (@joe_srigley) December 20, 2024
The alliance is set to strengthen Clements’ 2025 NASCAR campaign, with Harrison’s emblem proudly adorning the No. 51 Chevrolet for four crucial races. The car’s debut at the iconic Darlington Raceway in April is much anticipated, with subsequent appearances at Bristol Motor Speedway, Rockingham Speedway, and Charlotte Motor Speedway’s ROVAL.
Jeremy Clements’ Career Highlights
Often celebrated for his resilience and dedication, Jeremy Clements has built a commendable career in the NASCAR Xfinity Series, marked by consistency and perseverance. As he approaches his 500th start at the Circuit of The Americas, Clements exemplifies the tenacity required to endure in a competitive arena. His career, spanning two decades, is a reflection of his enduring commitment and the steady hand with which he has navigated the tumultuous waters of professional racing.
Clements, hailing from Spartanburg, South Carolina, is not only a fixture on the track but also a formidable competitor. His NASCAR Xfinity Series path is highlighted by two crucial wins, the most recent being at the storied Daytona International Speedway in 2022. This victory emphasized his ability to seize opportunities and deliver under stress, a skill that is indispensable in the high-stakes world of NASCAR.
In addition to his victories, Clements has achieved six top-five finishes and 38 top-10 finishes, showcasing his competitive edge and consistency. His best points finish, 12th place, has been achieved thrice (2017, 2021, and 2022), illustrating his ability to maintain a high level of performance across seasons. Such achievements are indicative of a driver who understands the complexities of endurance racing and possesses the tactical insight to consistently perform at a high level.
Jeremy Clements Racing Announces Crew Chief for 2025
As Jeremy Clements Racing gears up for an exciting 2025 season, the announcement of Kase Kallenbach as the new crew chief for the No. 51 Chevrolet Camaro marks a notable tactical shift.
This strategic move signals the team’s intention to utilize Kallenbach’s expertise and experience from Alpha Prime Racing, infusing fresh energy into their NASCAR Xfinity Series campaign. The decision to install Kallenbach, known for his analytical skill and creative approach, highlights a significant evolution in the team’s operational dynamics.
Kallenbach’s appointment arrives as Jeremy Clements Racing prepares for the series’ commencement at the iconic Daytona International Speedway on February 15, 2025.
With the race being broadcast on The CW, the debut of the Kallenbach-Clements partnership will certainly be in the spotlight, drawing attention from fans and competitors similarly. The objective is clear: boost the No. 51 Chevrolet Camaro’s performance to new heights, potentially transforming it into a formidable contender.
News in Brief: Harrison’s Joins Forces With Jeremy Clements Racing
The collaboration between Harrison’s and Jeremy Clements Racing for the 2025 NASCAR season represents a tactical alignment poised to improve competitive performance. With Harrison’s reestablishment as a key sponsor, an revitalized Jeremy Clements anticipates leveraging this partnership to achieve new milestones in his racing career. The announcement of a seasoned crew chief further fortifies the team’s prospects, suggesting a promising path. This alliance highlights a shared commitment to excellence and innovation within the domain of NASCAR racing.
ALSO READ: Legacy Motor Club’s Changes Sparks Debate, Fans Question Their Focus
