Brad Keselowski on the ‘non-public’ future of racing is something NASCAR fans are buzzing about. The NASCAR driver and team owner has always been known for thinking ahead, and his latest comments on 3D-printed parts are sparking even more curiosity. What does Brad Keselowski know that the rest of us don’t? Could these secret innovations change the way racing works?
Key Highlights
- Brad Keselowski leads in racing innovation with 3D-printed metal parts at Keselowski Advanced Manufacturing (KAM).
- KAM focuses on lightweight, customizable solutions to transform racing through advanced manufacturing technology.
- KAM’s 3D printing advancements helped RFK Racing break a four-year winless streak in 2022.
- Keselowski’s commitment to engineering ingenuity and tactical foresight drives innovation in the racing industry.
- KAM identifies and fills a gap in racing with accessible advanced manufacturing solutions.
Brad Keselowski’s Vision Beyond Racing
Brad Keselowski’s vision transcends the traditional boundaries of racing, focusing on innovation and tactical problem-solving within the industry. Known for his grit and skill on the track, Keselowski has consistently showcased a commitment to excellence. Yet, his ambitions extend beyond mere championship victories.
Unlike his forebears, whose expertise lay in mechanical mastery, Keselowski is driven by a passion for innovative thinking.
In 2017, the closure of his Truck Series team marked a crucial shift in his career path, highlighting his resolve to address broader challenges within the racing sector. Influenced by Roger Penske, a mentor and former employer, Keselowski’s pursuit of innovation in manufacturing reflects his calculated mindset.
He aspires to push the boundaries of engineering, emphasizing his commitment to advancing the sport. By leveraging his understanding of the racing ecosystem, Keselowski sets a course that marries engineering ingenuity with tactical foresight, aiming to redefine the future of racing.
Brad Keselowski’s Business Journey with Keselowski Advanced Manufacturing
Keselowski Advanced Manufacturing (KAM) stands at the forefront of technological innovation in the racing industry, driven by a commitment to precision and cutting-edge solutions.
Brad Keselowski, a prominent figure in motorsports, channels his entrepreneurial spirit through KAM, where he investigates the possibilities of 3D-printed metal parts. His expedition began with a keen interest sparked during his tenure with Team Penske, ultimately leading him to establish KAM.
“So cool. I get to see these parts and a lot of non-public 3D-printed metal parts. The lightweight, internal structures and super-alloys are unbelievable. We can’t show the parts ourselves, so it’s super cool when they become public.” – Brad Keselowski
So cool
I get to see these parts and a lot of non public 3d printed metal parts, the light weighting, internal structures and supper-alloys are unbelievable.We can’t show the parts ourselves, so it’s super cool when they become public. https://t.co/yWxYCSMZQK
— Brad Keselowski (@keselowski) January 25, 2025
Keselowski’s business expedition is marked by:
- Innovation: His enthusiasm for 3D printing has led to advancements in lightweight, internal structures, and super-alloys.
- Challenges: Despite pioneering efforts, KAM operates under stringent limitations, preventing public display of certain parts.
- Achievements: Keselowski’s role at Roush Fenway Keselowski Racing reflects his ability to break barriers, evidenced by ending a four-year winless streak in 2022.
Brad Keselowski’s Innovative Approach to Manufacturing and KAM
Building on his business path, Keselowski’s groundbreaking approach to manufacturing through Keselowski Advanced Manufacturing (KAM) highlights his foresight in utilizing 3D-printed metal parts to transform the racing industry. Recognizing the potential of metal 3D printing, Keselowski identified a considerable gap in accessibility within the industry. The technology’s exclusivity, seen in partnerships like Penske and Siemens, motivated him to democratize advanced manufacturing for racing.
Founded in 2018, KAM embodies Keselowski’s passion for racing and engineering. The company specializes in crafting lightweight, durable, and customizable parts tailored for high-performance vehicles. This technological advancement contributed to Keselowski’s NASCAR success, particularly with three consecutive wins in 2018, including the Brickyard 400.
In a conversation with Kelley Earnhardt Miller, Keselowski expressed how the scarcity of these parts presented a lucrative opportunity. Today, KAM employs approximately 50 individuals, consistently pushing the boundaries of manufacturing innovation and addressing industry needs.
“Seeing the lack of availability for parts made me think, ‘This seems like a good business opportunity.’” – Brad Keselowski
RFK Racing’s Expansion and the Addition of Ryan Preece
In the world of professional racing, RFK Racing is gearing up for a considerable transformation with its upcoming expansion. Co-owned by Brad Keselowski and Jack Roush, RFK Racing is poised to launch a tertiary full-time charter in the 2025 Cup races.
This marks a notable milestone, as it will be the initial time since 2016 that the team fields more than two cars. Ryan Preece, a former Stewart-Haas Racing driver with notable experience, will join the roster, driving the No. 60 Ford Mustang.
Despite recent challenges, Preece brings a wealth of experience from 187 career starts.
This expansion highlights several key emotions for racing enthusiasts:
- Excitement: Witnessing RFK Racing’s growth after years of tactical rebuilding.
- Anticipation: Seeing how Preece’s experience will contribute to the team’s dynamic.
- Optimism: Hoping for improved performance and results in the upcoming season.
The Impact of Kroger’s Sponsorship and RFK Racing’s Future
With the tactical decision to partner with Kroger, RFK Racing is positioned to utilize one of NASCAR’s most enduring sponsorships to strengthen its future prospects.
Kroger’s longstanding involvement in the sport since 2010, primarily with JTG-Daugherty Racing, brings substantial financial resources and novel marketing opportunities to RFK. This collaboration is anticipated to reinforce the team’s performance by providing financial stability and improved exposure, vital elements in the competitive landscape of NASCAR.
Kroger’s support will encompass all three RFK cars throughout the 2025 season, aligning with Brad Keselowski’s calculated vision of expanding RFK Racing.
“I don’t care who you are as a driver—if you’re not in the right situation, it’s not gonna work. I see Ryan as someone who has talent and work ethic but probably hasn’t had the opportunities he needs to be successful.” – Brad Keselowski
This expansion not only increases the team’s chances for success on the track but also allows for a diversified lineup of drivers and sponsors. Consequently, these developments may position RFK Racing as a formidable competitor in the upcoming seasons, leveraging Kroger’s backing to raise its status within the NASCAR community.
News in Brief: Brad Keselowski on the ‘Non-Public’ Future of Racing
Keselowski’s integration of 3D-printed metal parts through Keselowski Advanced Manufacturing exemplifies a forward-thinking approach in the racing industry. By leveraging cutting-edge technology, he is setting new standards for innovation and efficiency.
RFK Racing’s tactical moves, including the inclusion of Ryan Preece and Kroger’s sponsorship, further solidify its competitive edge and future growth. This combination of technological advancement and tactical partnerships positions Keselowski and RFK Racing as influential leaders in the evolving landscape of motorsports.
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