Corey LaJoie announces dramatic 2025 NASCAR plans, leaving fans buzzing about what’s next. From part-time driving duties with Rick Ware Racing to a stunning new role as a Prime Video analyst, LaJoie is embracing a major shift. But what surprises does he have in store for the Daytona 500 and beyond? With fresh challenges and exciting opportunities on the horizon, LaJoie’s journey promises to keep fans on the edge of their seats.
Key Highlights
- Corey LaJoie will take on a dual role as part-time driver and analyst in 2025.
- He will race for Rick Ware Racing in the No. 01 Ford Mustang Dark Horse.
- LaJoie is set to debut his driving season at the Daytona 500 as an “Open” entry.
- He will serve as an on-air analyst for Prime Video’s NASCAR coverage starting in 2025.
- His new role aims to balance competitive racing with expanding media presence.
Corey LaJoie Announces 2025 NASCAR Cup Series Plans
Corey LaJoie has revealed his tactical plans for the 2025 NASCAR Cup Series season, marking a vital moment in his career. The announcement came on a Monday morning, detailing his dual role as both a part-time driver and an analyst .
At the age of 33, LaJoie will drive for Rick Ware Racing, piloting the No. 01 Ford Mustang Dark Horse. His driving duties commence with the prestigious season-opening Daytona 500 , where he will endeavor to secure a starting position as the No. 01 car is classified as an “Open” entry.
In addition to his on-track exploits, LaJoie will lend his expertise as an analyst for Prime Video during its five-race stretch, offering insights and commentary.
This multifaceted approach to the 2025 season highlights LaJoie’s ambition to expand his influence within the sport, balancing competitive driving with a burgeoning media presence, and reflecting a calculated evolution in his professional path.
DuraMAX and Take 5 Oil Change Back Corey LaJoie
Following Corey LaJoie’s announcement of his tactical role for the 2025 NASCAR Cup Series, attention turns to the substantial backing he receives from DuraMAX and Take 5 Oil Change.
Dan Oehler, Executive Vice President of Sales and Marketing for RelaDyne, the parent company of DuraMAX, emphasized the synergy of this partnership by highlighting their shared enthusiasm for performance and speed, particularly at the prestigious Daytona 500.
“DuraMAX is thrilled to partner with Take 5 Oil Change and bring our combined passion for performance and speed to the iconic Daytona 500.”
“Having Corey LaJoie behind the wheel as both the driver of our branded car and a proud ambassador for DuraMAX strengthens our connection to the racing community. Corey’s dedication and skill truly embody the values of our brand, and we’re excited to work with him in representing our commitment to innovation and customer satisfaction on and off the track.” – Dan Oehler
DuraMAX’s collaboration with Take 5 Oil Change seeks to utilize LaJoie’s skills and commitment, which align seamlessly with the brand’s core values.
As both a driver and brand ambassado, LaJoie strengthens the bond between DuraMAX and the racing community, enhancing brand visibility and engagement.
This partnership highlights a mutual dedication to innovation and customer satisfaction, promising to raise their presence both on and off the racetrack.
Corey LaJoie Reflects on Role with Rick Ware Racing
Amidst the shifts in team dynamics within the NASCAR Cup Series, Corey LaJoie’s tenure with Rick Ware Racing stands out as a notable development in the latter part of the 2024 season.
After a tactical driver trade involving Spire Motorsports, LaJoie took the wheel for Rick Ware Racing in the final seven races. This move highlighted his adaptability and commitment to the sport.
Although a full-time position for 2025 was uncertain, LaJoie expressed gratitude towards Rick Ware for enabling his vision of Stacking Pennies Performance. Ware’s support facilitated the integration of LaJoie’s branding on the No. 01 Ford Mustangs, a demonstration of their collaborative relationship .
LaJoie acknowledged Ware’s capacity to bring ideas to fruition, particularly in launching partnerships with DuraMAX and Take 5 Oil Change.
“Rick Ware is someone who makes things happen. He’s a great guy who has been a generous friend in helping me get this vision of Stacking Pennies Performance off the ground.”
“He’s allowed me to put the No. 01 on his Ford Mustangs building off the brand fans have related to, supported, and cheered for over the past several years. I’m proud of what we’ve accomplished and excited for what’s ahead beginning at Daytona with DuraMAX and Take 5 Oil Change.” – Corey LaJoie
While the specifics of his 2025 schedule remain undisclosed, LaJoie remains optimistic about future prospects, beginning at Daytona.
Corey LaJoie’s New Role as Prime Video Analyst
Stepping into the spotlight of broadcasting, Corey LaJoie welcomes a new chapter as he takes on the role of an on-air analyst with Prime Video, marking a notable expansion of his career in NASCAR.
This shift aligns with Prime Video’s entry into NASCAR broadcasting , beginning in 2025 under a seven-year Media Rights Agreement. LaJoie will lend his expertise alongside the new broadcaster team, enriching the viewing experience with insights gained from his racing career.
The Prime Video schedule launches with the Coca-Cola 600 on May 25 and includes significant races at Nashville Superspeedway, Michigan International Speedway, and Mexico City, culminating at Pocono Raceway on June 22.
“In many ways, my driving career has been more successful than I ever could’ve dreamed, yet I lose sleep feeling I never reached my full potential behind the wheel.”
“The pursuit of bettering myself and others around me has never been more important than it is right now. My presence on the track will look different than it has in previous years, and it’s going to bring a new host of challenges, but my heart is set on making a lasting impact in the sport and the communities NASCAR reaches. Between Rick Ware, Prime Video, and the support of partners DuraMAX and Take 5 Oil Change, I’m about to follow my heart.” – Corey LaJoie
Corey LaJoie Faces Challenges and Looks to the Future
Corey LaJoie navigates a life-changing phase in his NASCAR career as he moves to a part-time driving schedule in the 2025 NASCAR Cup Series, a notable shift from his previous full-time participation.
Despite this change, LaJoie remains appreciative of his accomplishments and the opportunities that lie ahead. Reflecting on his career, he acknowledges the tension between achieved successes and the pursuit of unrealized potential.
This new phase presents fresh challenges, especially as he aims to secure a position in the prestigious Daytona 500 . LaJoie must either qualify as one of the fastest “Open” drivers or race his way in during the Duel Qualifying events.
With four top-five finishes and 11 top-10s over 272 starts, including three top-10s in both 2023 and 2024, LaJoie is determined to leave a lasting impact.
Supported by Rick Ware, Prime Video, DuraMAX, and Take 5 Oil Change, he remains focused on enriching the NASCAR community .
News in Brief: Corey LaJoie Announces Dramatic 2025 NASCAR Plans
Corey LaJoie’s 2025 plans mark a noteworthy shift in his NASCAR career, as he welcomes a multifaceted role that includes being backed by DuraMAX and Take 5 Oil Change, reflecting on his experiences with Rick Ware Racing, and taking on a new position as a Prime Video analyst. Facing challenges inherent in these new responsibilities, LaJoie is poised to navigate this evolving landscape with a tactical vision, aiming to influence both on and off the track as he looks toward the future.
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