Sea Best Seafood partners with Kaulig Racing in a bold move that will turn heads. They’re teaming up with Ty Dillon and the No. 10 Chevrolet, but why now? And what does this mean for the future of the NASCAR Cup Series? With a packed schedule and exciting races ahead, this partnership could shake things up in a big way.
Key Highlights
- Sea Best Seafood expands its sponsorship with Kaulig Racing for the 2025 NASCAR season, becoming the anchor sponsor for Ty Dillon’s No. 10 Chevrolet.
- The partnership begins at the Cook Out Clash on February 2, 2025, at Bowman Gray Stadium, enhancing brand visibility in the racing community.
- Ty Dillon’s excitement for the collaboration highlights the opportunity to engage NASCAR fans through Sea Best’s trusted culinary brand.
- Sea Best solidifies its relationship with Kaulig Racing, aligning family-owned values with NASCAR’s dedicated fanbase for another season.
- The sponsorship schedule includes notable races at Atlanta, Las Vegas, Talladega, and concludes at Phoenix International Speedway on November 2, 2025.
Sea Best Expands Sponsorship with Kaulig Racing in 2025
In an exciting development for motorsports fans and industry insiders likewise, Sea Best Seafood is set to boost its presence in NASCAR by expanding its sponsorship with Kaulig Racing for the 2025 season.
Sea Best, renowned as one of the nation’s largest importers, manufacturers, and distributors of seafood and meat, tactically positions itself as the anchor sponsor for Ty Dillon and the No. 10 Chevrolet. This sponsorship commences with the Cook Out Clash at Bowman Gray Stadium, marking a noteworthy improvement of their role within the NASCAR Cup Series program.
The expanded partnership indicates a remarkable commitment from Sea Best to the racing community, aligning its brand with a dynamic and competitive team.
Ty Dillon Excited for Sea Best Partnership
Anticipation surrounds the upcoming 2025 NASCAR season as Ty Dillon enthusiastically gears up for his partnership with Sea Best Seafood. Dillon, who has expressed excitement about this collaboration, sees it as a notable opportunity to connect with fans through a trusted brand.
Last season, Sea Best joined Dillon’s team for a single race, and their expanded role in 2025 highlights a deepening relationship. As a family-owned company known for its high-quality seafood, Sea Best aligns well with NASCAR’s audience, offering diverse culinary options for both novice and seasoned home cooks.
Dillon particularly appreciates the brand’s appeal, noting how it resonates with everyday kitchen enthusiasts like his wife, Haley. He is keen to represent Sea Best both on and off the track, emphasizing the synergy between the brand’s values and the NASCAR community.
“This year is shaping up to be a great one,”
“Sea Best joined our team for a race last season, and to have them back in a larger role for 2025 is exciting. As a trusted retail seafood brand from a family-owned company dedicated to delivering high-quality products, Sea Best is the perfect match for NASCAR fans. Their seafood lineup provides endless options for experienced home chefs like my wife, Haley, or the beginner in the kitchen.”
“I look forward to representing their brand on and off the track, and there’s no better place to start the season together than at the return to Bowman Gray Stadium.” – Ty Dillon
The partnership will launch at the historic Bowman Gray Stadium, marking an exciting start to the season.
Ty Dillon Returns to NASCAR Cup Series Full-Time
Ty Dillon’s return to the NASCAR Cup Series as a full-time competitor in 2025 marks a notable step in his racing career.
After a year of balancing roles, Dillon shifts from a part-time position with Kaulig Racing in the NASCAR Cup Series and a full-time commitment in the NASCAR Craftsman Truck Series with Rackley WAR. His previous experience in the No. 16 Chevrolet, featuring a commendable 16th-place finish at Texas Motor Speedway with Sea Best sponsorship, highlights his potential and readiness for a full-time endeavor.
The 2025 season presents Dillon with an opportunity to re-establish himself in the NASCAR Cup Series.
His part-time experience last year, combined with his full-time Truck Series campaign, has equipped him with valuable insights and skills. Returning full-time to the NASCAR Cup Series allows Dillon to concentrate exclusively on honing his performance and pursuing competitive success in NASCAR’s top-tier racing circuit.
Sea Best and Kaulig Racing Strengthen Partnership
Sea Best has solidified its relationship with Kaulig Racing, extending their partnership into a subsequent season and reinforcing their commitment to the NASCAR community.
Mark Frisch, Executive Vice President of Beaver Street Fisheries, expressed enthusiasm for this continued collaboration, highlighting the alignment of Sea Best‘s family-owned values with NASCAR’s passionate fanbase. This partnership allows Sea Best to further connect with consumers who appreciate quality and excellence.
“We are thrilled to continue our partnership with Kaulig Racing and Dillon for a second season.”
“As a family-owned brand committed to quality and excellence, aligning with NASCAR’s passionate fanbase allows us to connect with loyal consumers who share our values. We’re proud to be part of this incredible journey and look forward to an exciting season ahead.” – Mark Frisch
Sea Best’s presence in grocery stores across the United States and diverse international markets, such as Anguilla, Bermuda, and Jamaica, emphasizes its widespread reach.
The extension of the partnership signifies not only a tactical marketing move but also a shared vision for engaging NASCAR’s dedicated audience. By strengthening ties with Kaulig Racing, Sea Best aims to boost brand visibility and foster a deeper connection with NASCAR fans, aligning its seafood offerings with the dynamic spirit of the racing world.
Sea Best 2025 Sponsorship Schedule
The 2025 NASCAR Cup Series schedule for Sea Best’s sponsorship is set to enhance the brand’s visibility and engagement within the racing community. Scheduled appearances start with the Cook Out Clash at Bowman Gray Stadium on February 2, a race that promises high viewership through broadcasts on FOX, MRN, and SiriusXM NASCAR Radio.
Following this, Sea Best will have a presence at iconic venues like Atlanta Motor Speedway on February 23 and Las Vegas Motor Speedway on March 16.
The sponsorship extends to other notable tracks, such as Talladega Superspeedway on April 27 and Indianapolis Motor Speedway on July 27, ensuring consistent exposure throughout the season.
Sea Best’s involvement culminates with the Phoenix International Speedway event on November 2, offering a tactical platform to connect with NASCAR’s diverse fanbase.
This all-encompassing schedule highlights Sea Best’s commitment to leveraging NASCAR’s expansive reach to enhance brand recognition and consumer engagement.
News in Brief: Sea Best Seafood Partners with Kaulig Racing
In 2025, Sea Best’s expanded sponsorship with Kaulig Racing marks a notable step in their involvement in NASCAR. This partnership brings Ty Dillon back to the NASCAR Cup Series on a full-time basis, reflecting both parties’ commitment to growth and competition.
With a clearly defined sponsorship schedule, Sea Best and Kaulig Racing are poised to make a substantial impact on the racing scene, demonstrating a shared vision for success and innovation in the sport.
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