Iconic Hip-Hop star joins NASCAR in a thrilling new role at the Ambetter Health 400 at Atlanta Motor Speedway. Known for his legendary music career, Big Boi will serve as the Honorary Pace Car Official, leading the race’s opening laps. This exciting collaboration promises a unique blend of music and motorsports, leaving fans wondering what surprises are in store. Will this cultural fusion change the race day vibe?
Key Highlights
- Big Boi, from hip-hop duo Outkast, was appointed as Honorary Pace Car Official for Ambetter Health 400.
- The event takes place at Atlanta Motor Speedway on February 23.
- Big Boi will lead the NASCAR Cup Series grid through opening pace laps.
- This collaboration highlights NASCAR’s inclusivity and broadens its appeal.
- The partnership merges hip-hop culture with NASCAR’s high-speed racing spectacle.
Big Boi to Serve as Honorary Pace Car Official
In a groundbreaking collaboration that bridges music and motorsports, Big Boi, known for his influential role in the legendary hip-hop group Outkast, is set to take on the role of Honorary Pace Car Official at the Ambetter Health 400.
This iconic event, occurring at Atlanta Motor Speedway on February 23, signifies a unique fusion of cultural icons with the intense spectacle of NASCAR. As a prominent figure in the music industry, Big Boi’s participation highlights NASCAR’s expanding appeal and its effort to engage a broader audience.
Big Boi’s involvement corresponds with NASCAR’s tactical inclusivity efforts and the sport’s continuous evolution.
His presence at the Atlanta Motor Speedway will certainly create a dynamic atmosphere, merging the adrenaline of racing with the vibrant energy of hip-hop culture. This collaboration reflects NASCAR’s creative approach to integrating diverse cultural elements, enhancing the race day experience for fans and drivers.

Big Boi’s Legendary Music Career and Achievements
Big Boi’s illustrious career in the music industry stands as a tribute to his enduring influence and creative talent. As one half of the iconic hip hop duo Outkast, he achieved monumental success with chart-topping hits such as “Ms. Jackson,” “So Fresh, So Clean,” and “The Way You Move.”
Outkast’s skill is further highlighted by their impressive sales of over 25 million albums and the accolade of seven GRAMMY Awards, including the prestigious Album of the Year—a feat unmatched by any other hip hop artist.
Transitioning to his solo career, Big Boi released Sir Lucious Left Foot: The Son of Chico Dusty in 2010, securing a #3 spot on the Billboard Top 200.
His 2017 album Boomiverse featured the hit “All Night,” amassing 40 million streams. Beyond music, Big Boi expanded into film and television, showcasing his versatility and broadening his artistic reach.
Big Boi’s Role at the Ambetter Health 400
Having already solidified his legacy in the music world, Big Boi now turns his attention to NASCAR. As the Pace Car Official for the Ambetter Health 400, Big Boi assumes an essential role that merges cultural charisma with motorsports prestige.
This appointment sees him leading the NASCAR Cup Series grid through the key opening pace laps, a task that demands precision and an understanding of the race dynamics. Positioned at the forefront, Big Boi will set the tone for 400 miles of intense competition on Atlanta’s famed high banks.

Schedule for the Ambetter Health 400 and Atlanta’s NASCAR Weekend
As anticipation builds for the Ambetter Health 400, NASCAR enthusiasts are set to experience a weekend brimming with top-tier racing action at Atlanta Motor Speedway.
The excitement kicks off with the NASCAR CRAFTSMAN Truck Series, as the Fr8 Racing 208 takes to the track on Saturday, February 22, at 2 p.m. ET. Known for its thrilling competition and high-speed drama, this event sets the stage for a dynamic racing atmosphere.
Later that day, the Xfinity Series intensifies the momentum with the Bennett Transportation and Logistics 250, commencing at 5 p.m. ET. This race, part of a compelling doubleheader, features rising stars keen to make their mark.
The pinnacle of the weekend, the Ambetter Health 400, rolls out on Sunday, February 23, at 3 p.m. ET. Cup Series contenders will drive the 1.54-mile track in a 400-mile showdown, promising an enthralling climax to Atlanta’s NASCAR spectacle.

News in Brief: Hip-Hop Star Joins NASCAR
Big Boi’s involvement as the honorary pace car official for the Ambetter Health 400 at Atlanta Motor Speedway marks a unique fusion of music and motorsports, reflecting NASCAR’s broadening appeal. His legendary status in hip-hop, coupled with his local roots, adds cultural significance to the event.
This collaboration not only amplifies the weekend’s excitement but also highlights NASCAR’s tactical efforts to diversify its audience and engage with new demographics, setting a precedent for future cross-industry partnerships.
ALSO READ: Chevrolet Faces Growing Criticism in NASCAR as Fans Rally for a New Car

