Green River Whiskey backs NY Racing in a game-changing deal for the 2025 Daytona 500. With J.J. Yeley behind the wheel, the team aims for redemption after last year’s heartbreak. But can they turn this sponsorship into success on race day? The stakes are high, and the pressure is on. With fierce competition ahead, every move matters. Will their preparations be enough to secure a spot?
Key Highlights
- Green River Whiskey sponsors NY Racing for the 2025 Daytona 500.
- J.J. Yeley will drive the No. 44 Chevrolet featuring the new sponsorship.
- The partnership emphasizes shared resilience and overcoming challenges.
- NY Racing plans extensive preparations to qualify for the Daytona 500.
- Initial practice for the Daytona 500 begins on February 12.
NY Racing Secures Green River Whiskey Sponsorship for Daytona 500
In a vital development for the world of motorsport, NY Racing has secured a critical sponsorship with Green River Whiskey for the upcoming Daytona 500. This collaboration marks the team’s initial primary sponsorship deal, a noteworthy milestone for the part-time team aiming to make a lasting impression on the grand stage of NASCAR.
NY Racing, renowned for its tenacity, will feature the Kentucky distillery’s branding prominently on the No. 44 Chevrolet driven by J.J. Yeley. This sponsorship enhances the team’s prospects as they prepare for the high-stakes qualifying duels at Daytona International Speedway.
The Daytona 500 is not merely a race; it is an arena where legends are forged. For NY Racing, securing this sponsorship represents a tactical step towards achieving recognition and glory.
As they gear up for the 2025 event, the team hopes that this partnership will provide the momentum needed to successfully qualify and compete against NASCAR’s elite.
We are proud to announce a new partnership with @greenriverdistillingco for the @daytona 500 with @jjyeley1 behind the wheel. Please look for @greenriverdistillingco @teamchevy #44 Car. pic.twitter.com/jA0UXaW9wJ
— NY Racing Team (@NYRacingTeam) February 7, 2025
A Perfect Partnership Rooted in Resilience
Forged by shared values of resilience and perseverance, the partnership between NY Racing and Green River Whiskey stands as a demonstration to overcoming adversity.
Both entities bring storied backgrounds marked by challenges and victories. NY Racing, since its 2012 Cup Series debut, has consistently exhibited tenacity, working hard to secure a coveted spot on the grid amid fierce competition.
Likewise, Green River Whiskey has weathered prohibition, natural disasters, and evolving consumer trends since its inception in 1885, emerging stronger each time.
This collaboration resonates deeply with J.J. Yeley, the driver poised to steer NY Racing towards Daytona 500 qualification. Yeley’s excitement is palpable, recognizing Green River Whiskey’s resilience as a perfect match for the team’s ambitions.
“I couldn’t be more excited to team up with Green River Whiskey for this monumental Daytona race. Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona 500 is where legends are made, and with Green River Whiskey on board, we’re ready to take on the challenge and fight our way into the big race.” – J.J. Yeley
Their shared commitment to excellence and overcoming obstacles sets the stage for a promising future. United by their drive to succeed, this partnership exemplifies the spirit of perseverance crucial for success in racing.
NY Racing’s Determination to Make the Daytona 500
Although NY Racing faced disappointment last year by narrowly missing the Daytona 500, their resolve to compete in the prestigious race remains undeterred. The team has made considerable strides, with 2024 marking their busiest year yet, participating in nine races.
Among their notable performances were a 20th-place finish at Daytona in August and a 16th-place showing in a Bluegreen Vacations Duel. Despite these achievements, missing the coveted Daytona 500 lingered as a poignant reminder of their aspirations.
Crew chief Jay Guy, in an open conversation with SiriusXM NASCAR Radio, recounted the near miss with palpable frustration. In his words, they were poised to secure a spot until the last eighth of a mile, when an unfortunate check-up allowed Jimmie Johnson to snatch their opportunity.
“We were in the [Daytona 500] until the last eighth of a mile, and then our line checked up, and Jimmie Johnson came pulling through the middle, and we missed it.”
“We’re going to have two cars in the trailer down there in case we hurt one. It takes time to get those built, but we’re preparing hard.” – Jay Guy
This experience has only fueled NY Racing’s resolve, prompting them to intensify their efforts to guarantee a place on the starting grid come February 16.
Extra Preparation for the 2025 Daytona 500
NY Racing’s ambition to secure a spot in the Daytona 500 remains steadfast, driving them to improve their preparations for the upcoming 2025 race. Determined to avoid past setbacks, the team, led by Guy, is implementing a tactical plan, which includes bringing a backup car to Daytona. This precautionary measure guarantees readiness in the event of any mishaps during the qualifying duels, highlighting their commitment to meticulous preparation.
The team is acutely aware of the challenges posed by the demanding Daytona Speedweek schedule. With the initial practice session and qualifying set for February 12, followed by two vital 60-lap qualifying duels, NY Racing is focused on optimizing performance.
Their preparation extends to the subsequent and following practice sessions on Friday and Saturday, culminating in the prestigious 500-mile race on February 16. This extensive strategy reflects NY Racing’s dedication to achieving success at one of NASCAR’s most iconic events.
News in Brief: Green River Whiskey Backs NY Racing
As NY Racing gears up for the 2025 Daytona 500, their partnership with Green River Whiskey emphasizes a shared commitment to resilience and excellence. With renewed sponsorship support, the team is laser-focused on making a notable impact at the iconic race. J.J. Yeley, driven by past experiences, is determined to secure a spot in the prestigious event. This collaboration highlights the synergy between motorsports and brand sponsorship and fuels NY Racing’s ambition for redemption and success.
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