Justin Haley’s Chevy brings country music campaign to Daytona 500 with a unique twist that NASCAR fans won’t expect. As the No. 7 Chevrolet races toward the green flag, a new partnership is making waves. This campaign is about more than just racing—it’s about a country music connection that includes a special performance. Ty Blackwood, a fictional race-car-driver-turned-country-music-singer, will add an unforgettable touch to the Daytona 500, blending the high-speed thrill of NASCAR with the soul of country music.
Key Highlights
- Justin Haley is excited for the Daytona 500, driving the Chili’s-themed No. 7 car.
- Chili’s ‘Ride the Dente’ campaign is central to the NASCAR partnership with Spire Motorsports.
- The campaign blends racing with culinary flair, highlighted by the revamped Presidente Margarita.
- The partnership aims to enhance fan engagement through a country-themed music video and anthem.
- The Chili’s Ride the Dente 200 adds an extra layer of excitement to the Daytona 500 weekend.
Chili’s Joins the 2025 NASCAR Cup Series Campaign
Although the roar of engines and the thrill of the race might seem like the main event, Chili’s Grill & Bar is driving its way into the spotlight with a spicy twist on the 2025 NASCAR Cup Series.
Having partnered with Spire Motorsports, Chili’s launched the ‘Ride the Dente’ campaign, a clever fusion of speed and flavor that promises to energize racing enthusiasts with zest.
This campaign highlights Chili’s newly revamped Presidente Margarita, which takes center stage in a country-themed music video featuring the charismatic Ty Blackwood.
View this post on Instagram
With a 30-second ad set to dazzle viewers during the iconic Daytona 500 on FOX, Chili’s is revving up excitement both on the track and off.
Their tactical move, blending classic American racing culture with a touch of culinary flair, is sure to capture the hearts and palates of fans, making Chili’s more than just a pit stop for hungry spectators.
The Story Behind the ‘Dente’
Chili’s Grill & Bar isn’t just shifting gears with its NASCAR partnership; it’s also putting the spotlight on one of its most iconic creations—the Presidente Margarita, affectionately known as the ‘Dente.’
This zesty concoction has been shaking up the scene since 1994, offering a vibrant mix of reposado tequila, brandy, and orange liqueur. The ‘Dente’ is not just a drink; it’s an experience, echoing the vibrancy of Chili’s spirit.
With each order, the anticipation builds as Chili’s team members theatrically walk through the restaurant, shaking the margarita with gusto. This ritual culminates in a dramatic pour into a handblown, blue-rimmed glass, which is exclusively reserved for the Presidente.
Such grand presentation complements the flavors, creating a memorable moment for patrons. This beverage has now taken center stage in a full-length country song and music video, further celebrating its cultural impact beyond the restaurant’s walls.
Chili’s Excitement for the NASCAR Partnership
Anticipation buzzes through the air as Chili’s Grill & Bar revs up its engines for an exhilarating partnership with NASCAR’s Spire Motorsports. This collaboration is more than just a sponsorship; it’s a high-speed celebration of Chili’s vibrant culture and flavors.
George Felix, the Chief Marketing Officer, expressed Chili’s ambition to connect with NASCAR fans through the iconic Presidente Margaritas and an infectious new campaign. The “Ride the ‘Dente” anthem is set to become the next catchy phrase, symbolizing a spirited invitation to enjoy Chili’s offerings.
“Our partnership with Spire Motorsports started as a way to bring Chili’s to the track and connect with NASCAR fans over what we do best – serving up our famous Presidente Margaritas.”
“This year, we’re cranking it up a notch. We wanted to take our relationship with NASCAR fans to the next level, and what better way than breaking into country music to tell the story of the ‘Dente? ‘Ride the ‘Dente’ will be the newest Chili’s earworm – and hopefully the new shorthand for grabbing a marg at Chili’s. And this is just the beginning of what we have planned this season.” – George Felix
This partnership unfolds across multiple races, culminating in Justin Haley’s drive in the No. 7 Chevrolet at the 2025 Daytona 500. The campaign is a confirmation of Chili’s commitment to not only fuel cars but also fan experiences.
Spire Motorsports and Chili’s Continue Their Collaboration
The collaboration between Spire Motorsports and Chili’s Grill & Bar shifts into high gear once again, promising a sensational season for NASCAR fans in 2025. Co-owner Jeff Dickerson expressed enthusiasm for the renewed partnership, praising Chili’s for its groundbreaking activations and promotions that enhance the team’s presence.
“We are beyond grateful to have Chili’s on this journey with us again in 2025”
“We expect big things from Justin, Rodney, and that whole No. 7 group this year, but we learn something every day from everyone at Chili’s and love how they push the envelope with their activations and promotions.”
“The car looks great, the firesuits stand out and every time we’ve sat down at the table with Chili’s, they always come up with something new and creative. It’s inspiring and it’s obviously working when you see the growth that they’ve experienced. There is so much that our organization can learn from Chili’s, and I ask our team to match that energy every day.” – Jeff Dickerson
The newly-designed Chevrolet, featuring western flourishes and a custom Ride the ‘Dente logo, embodies this vibrant collaboration. Justin Haley, sporting an eye-catching firesuit, reflects the creativity of this partnership with Texas-sized belt buckles and faux denim flair.
Chili’s influence extends beyond aesthetics, as their energy and growth mindset inspire Spire Motorsports to push boundaries.
- Groundbreaking Designs: The car’s western theme and bold logos exemplify creativity.
- Unique Firesuit: Haley’s attire is both functional and a fashion statement.
- Empowered Team: Chili’s passion fuels Spire Motorsports’ drive for excellence.
- Visible Impact: Growth and success mirror the dynamic partnership’s effectiveness.
Justin Haley’s Thoughts and Race Details
With the stage set by the vibrant collaboration between Spire Motorsports and Chili’s Grill & Bar, Justin Haley excitedly gears up for the Daytona 500, a race that holds a special place in his heart. His anticipation is palpable, as he prepares to conquer the iconic Daytona International Speedway.
Haley, who has a deep affinity for the track, is particularly thrilled to have Chili’s back on board the No. 7 car, enhancing the excitement of this legendary event.
“I’m pumped to have Chili’s back on board the No. 7, especially in the Daytona 500. It’s one of my favorite tracks and the Daytona 500 is a race I’ve been looking forward to since my return to Spire. We had a lot of fun last year and I’m excited to see what we get into this year.”
“There’s no better way for fans to gear up for the Great American Race than to pour a couple of ‘Dentes and settle in for 500 miles of chaos at Daytona. We’ll do our best to put the No. 7 Chevy up front and Ride the ‘Dente all the way to Victory Lane.” – Justin Haley
Reflecting on his return to Spire, Haley expresses enthusiasm for the 500-mile spectacle, humorously suggesting fans indulge in a couple of Chili’s signature ‘Dentes’ while cheering on the chaos.
The ARCA Menards Series event, the Chili’s Ride the Dente 200, adds another layer of anticipation to the weekend. As he aims to steer the No. 7 Chevy to Winning Circle, Haley’s spirited resolve promises a thrilling race, bursting with potential surprises and moments of victory.
News in Brief: Justin Haley’s Chevy Brings Country Music Campaign to Daytona 500
Justin Haley’s odyssey to the Daytona 500, with Chili’s iconic ‘Dente’ ride, promises an exhilarating spectacle. As Spire Motorsports and Chili’s rev up their collaboration, Haley’s enthusiasm fuels the anticipation. Fans can expect a thrilling race filled with heart-pounding action and unexpected twists.
The partnership with Chili’s not only spices up the competition but also serves a delightful twist of humor and excitement, making the 2025 NASCAR Cup Series an unforgettable event for everyone involved.
ALSO READ: Ty Gibbs Elevates After Collision with Justin Haley at Bowman Gray Stadium: “They’re All Pretty Stiff”
