FOX Sports finally listens to NASCAR fans after complaints about its Daytona 500 coverage. The network made a big change that many have wanted for a long time. Fans have voiced their frustration over a major issue, and now, something has finally been done about it. But was the fix enough? Some are celebrating the move, while others still have doubts. The change has sparked plenty of debate, and the reaction from the racing world is just beginning.
Key Highlights
- FOX Sports implemented side-by-side ads, increasing ad time from 11 to 35 minutes, reducing race interruptions.
- The new ad strategy was positively received, enhancing viewer experience and addressing past criticisms.
- The change aims to prevent missing key broadcast moments, like the Thunderbirds flyover mishap.
- Fans praised FOX Sports for responding to feedback and improving NASCAR broadcast quality.
- FOX’s adaptation sets a new standard for sports broadcasting, influencing potential changes in the industry.
FOX Sports Misses the Thunderbirds Flyover
During the 2025 Daytona 500, FOX Sports faced criticism for missing the United States Air Force Thunderbirds‘ iconic flyover, a moment that is eagerly anticipated by NASCAR fans.
This particular flyover marked the 15th anniversary of the Thunderbirds’ participation in the event, featuring their majestic F-16 fighter jets. However, viewers were left unaware of this spectacle, as the broadcast failed to capture it, a notable oversight that was only revealed when journalist Jeff Gluck posted about it on social media platform X.
This incident added to FOX Sports’ track record of broadcasting mishaps during NASCAR events.
The omission was evocative of a previous blunder in 2023, where a vital on-track battle between drivers Kevin Harvick and Tyler Reddick was interrupted by a commercial break. Such lapses have caused frustration among fans, who expect seamless coverage of these high-stakes moments in motorsport history.
FOX Sports Tries to Redeem Itself with a New Ad Strategy
Following the disappointment of missing the Thunderbirds flyover at the 2025 Daytona 500, FOX Sports sought to mend its tarnished reputation among NASCAR fans with a new advertising strategy.
Recognizing the criticism of its commercial breaks during essential race moments, FOX introduced a groundbreaking approach by implementing half-screen ads. This tactical move allowed viewers to continue experiencing the race’s intensity without the disruption of full-screen interruptions.
According to the Sports Business Journal, FOX’s commitment to airing 35 minutes of these side-by-side ads marked a notable increase from the 11 minutes offered in 2024.
Key elements of FOX Sports’ new ad strategy include:
- Half-screen ads: Guarantees uninterrupted viewing of the race.
- 35 minutes of side-by-side ads: A marked increase from previous years.
- Enhanced viewer experience: Reduces complaints about missed moments.
- Positive fan reception: Indicates successful implementation.
- Commitment to improvement: Demonstrates responsiveness to feedback.
.@FoxSports plans to continue only using double-box ads during green flag racing for @FoxTV's NASCAR Cup races; @FS1 events will have some full-screen ads but it's expected to still have a significant increase in the number of double-box ad breaks vs. '24. https://t.co/ijJlJhTTKJ
— Adam Stern (@A_S12) February 18, 2025
NASCAR’s Commercial Slots Bring in Big Revenue
NASCAR’s commercial slots have become a notable source of revenue, reflecting the sport’s tactical adaptation to changing viewership dynamics. Despite a decline in viewership from 18 million to around 4-5 million over the past two decades, NASCAR has managed to secure substantial financial gains through advertising.
Reports indicate that each 30-second commercial slot has been sold for $500,000, with slots being booked as early as December. This approach highlights NASCAR’s calculated shift to optimize profits amidst a shrinking audience base.
The high demand for advertising space during NASCAR events emphasizes the enduring appeal and value of the sport to advertisers. By leveraging the excitement and anticipation leading up to races, NASCAR guarantees a steady flow of ad revenue.
This financial strategy not only offsets the challenges of declining viewership but also exemplifies NASCAR’s ability to remain a commercially viable and attractive platform for marketers.
NASCAR Fans React to FOX’s Change and the New Media Deal
How have fans reacted to FOX Sports’ recent changes in their NASCAR broadcasts? Fans have largely welcomed the adjustments, viewing them as a “big step back in the right direction.”
Previously, FOX faced criticism for aspects like graphic malfunctions and inadequate weather updates during rain delays. However, their recent decision to minimize ad interruptions by keeping commercials to the side has earned favorable responses from viewers. This change is seen positively, especially as NASCAR’s broadcasting landscape evolves with new partners.
Some fans speculate that FOX’s improvements are motivated by the new $7.7 billion media deal, which introduces Amazon as a broadcaster. This agreement promises improved coverage akin to their treatment of the NFL, prompting FOX to upgrade their broadcast quality.
“Thank you @NASCARONFOX good step in the right direction. Must be part of the new tv deal.” – NASCAR fans’ reaction
What This Means for NASCAR and Other Broadcasters
The changes implemented by FOX Sports in their NASCAR broadcasts signify an essential moment not only for NASCAR but also for the broader broadcasting landscape.
“Rare @NASCARONFOX W?” – NASCAR fans’ reaction
By integrating side-by-side ads, FOX Sports has set a new standard in how live sports are presented, bridging the gap between commercial needs and viewer engagement. This move guarantees that fans remain immersed in the action, as evidenced by the uninterrupted viewing experience during significant moments at Daytona 500 and Bowman Gray.
Such a strategy not only improves viewer satisfaction but also compels other broadcasters, like NBC, to follow suit.
“Massive W, NBC better do this for all the races as well.” – NASCAR fans’ reaction
For NASCAR, this shift could lead to increased viewership and fan loyalty, vital in a competitive sports market.
Meanwhile, other sports broadcasters might investigate similar advertising formats, inspired by ESPN’s ad-free F1 approach.
News in Brief: FOX Sports Finally Listens to NASCAR Fans
The changes made by FOX Sports to address fans’ concerns about NASCAR broadcasts signify a positive shift towards enhancing viewer satisfaction. By adjusting their ad strategy and securing a new media deal, FOX aims to balance commercial revenue with an improved viewing experience.
This decision benefits NASCAR fans and sets a precedent for other broadcasters to prioritize audience preferences. Ultimately, these efforts could lead to more engaging and uninterrupted sports coverage across the industry.
ALSO READ: NBC Beats FOX in NASCAR Broadcast Ratings Amid Complaints of Overloaded Commercials
