Formula one team owner partners with iconic wine producer as Gene Haas takes a new step in the 2025 NASCAR Cup Series. With his focus now solely on his own team, he has joined forces with Caymus Vineyards, a well-known name in the wine industry. This partnership brings a fresh look to the No. 41 ford/”>Ford Mustang Dark Horse, set to compete in select races. How this collaboration shapes the upcoming season remains to be seen.
Key Highlights
- Caymus Vineyards partners with Haas Factory Team for the 2025 NASCAR Cup Series season.
- Bonanza Cabernet will be featured on the No. 41 Ford Mustang during races.
- The partnership aims to enhance visibility for Caymus Vineyards and NASCAR.
- The collaboration merges Caymus’s wine excellence with Gene Haas’s motorsport prowess.
- The partnership will debut at the Circuit of The Americas on March 2, 2025.
Caymus Vineyards Partners with Haas Factory Team for 2025
Caymus Vineyards, renowned for its exceptional wines, has announced a notable partnership with the Haas Factory Team for the 2025 NASCAR Cup Series season. This collaboration signifies Caymus Vineyards‘ twelfth year participating in NASCAR and its tertiary engagement with the Haas Factory Team, succeeding its previous association with the now-defunct Stewart-Haas Racing.
The family-owned winery will prominently feature its celebrated California Cabernet Sauvignon, Bonanza, on the No. 41 Ford Mustang Dark Horse in several high-profile NASCAR Cup Series events throughout the upcoming season.
This tactical alliance aligns the prestigious wine brand with NASCAR’s dynamic motor racing landscape, enhancing both entities’ visibility and audience reach.
Cole Custer, the driver for the No. 41 car, will represent this partnership on the track, combining his racing skill with the winery’s esteemed reputation. The collaboration is poised to enrich fan experiences, merging the worlds of fine wine and motorsport in a novel and impactful manner.
The Legacy of Bonanza Cabernet and Caymus Vineyards
As the collaboration between Caymus Vineyards and the Haas Factory Team gains momentum, attention turns to the legacy of Bonanza Cabernet and its parent company.
Bonanza Cabernet, crafted by Chuck Wagner, was born from the fertile lands of California, a state renowned for its diverse vineyard landscapes. Inspired by the “bonanza” of possibilities within these terrains, Wagner’s creation reflects the rich viticultural heritage of the region.
Caymus Vineyards, under Wagner’s leadership, has consistently pursued excellence, resulting in wines that resonate with connoisseurs worldwide.
The partnership with Haas Factory Team aligns with Caymus Vineyards’ values, emphasizing quality and a commitment to excellence.
Karen Perry, Executive Vice President, highlights this synergy, noting Gene Haas’s esteemed reputation in motorsports. This alliance aims to captivate racing enthusiasts, intertwining the world of fine wine with racing.
“We’re proud to partner with Haas Factory Team, and we’re excited to have Bonanza Cabernet ride along with 2023 NASCAR Xfinity Series Champion Cole Custer as he makes his return to the Cup Series.”
“Gene Haas has his own heralded track record, and his ongoing commitment to putting quality race teams on the track in both Formula One and NASCAR makes him a great partner for our winery. What excites us most is the pursuit of excellence – whether in winemaking or on the track. We look forward to continuing to engage racing’s most passionate fanbase with Bonanza Cabernet.”
Bonanza Cabernet’s Presence in the 2025 Season
In the upcoming NASCAR 2025 racing season, Bonanza Cabernet will make a prominent appearance in the NASCAR circuit. The brand will be featured on the No. 41 Ford Mustang Dark Horse at two notable races: Circuit of The Americas on March 2 and Las Vegas Motor Speedway on October 12.
As part of this partnership, Bonanza Cabernet’s branding will be tactically positioned on the lower rear quarter panel of the vehicle, in addition to on the driver’s firesuit.
The collaboration with Caymus Vineyards signifies a shared commitment to excellence between the wine producer and the Haas Factory Team.
Cole Custer, the driver of the No. 41 car, expressed enthusiasm about this partnership, highlighting the synergy between Caymus’s esteemed wine craftsmanship and Haas’s dedication to competitive racecar engineering.
“Caymus Vineyards and the Wagner family have a long history in NASCAR, and we have a shared passion for excellence, making them the ideal partner for our team.”
“Caymus makes exceptional wines under a range of labels, and Haas Factory Team is dedicated to building competitive racecars. I’m excited to have them on board, and I look forward to driving the No. 41 Bonanza Cabernet Ford Mustang at Circuit of the Americas in March and at Las Vegas Motor Speedway in October.” – Cole Custer
This alignment promises to improve visibility for Bonanza Cabernet while reinforcing the Haas team’s commitment to high performance and cutting-edge branding approaches in the 2025 season.
First Race for the No. 41 Bonanza Cabernet Ford Mustang
The anticipation surrounding the inaugural race for the No. 41 Bonanza Cabernet Ford Mustang is palpable. Set to unfold at the renowned Circuit of The Americas, this event marks a notable milestone in the partnership between the iconic wine producer and the Haas Factory Team.
Scheduled for March 2 at 3:30 PM ET, the race promises to captivate NASCAR enthusiasts enthusiastic to witness the performance of this new contender.
Coverage of the event will be extensive, with broadcasts available on FOX, PRN, and SiriusXM NASCAR Radio, ensuring that fans across multiple platforms can follow the action.
As the Bonanza Cabernet Ford Mustang takes its place on the grid, expectations are high for its competitive debut in the 2025 season. This race represents a tactical collaboration and sets the stage for potential success, emphasizing the synergy between the automotive and wine industries in this groundbreaking endeavor.
News in Brief: Formula One Team Owner Partners with Iconic Wine Producer
As the 2025 racing season unfolds, the partnership between Caymus Vineyards and the Haas Factory Team promises to make a noteworthy impact, particularly with the debut of the No. 41 Bonanza Cabernet Ford Mustang. This collaboration highlights the fusion of tradition and innovation, as Caymus Vineyards extends its legacy into the domain of motorsport. With Bonanza Cabernet prominently featured, both entities aim to capture the attention of racing enthusiasts and wine connoisseurs similarly, heralding a new chapter in their respective histories.
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