Key Highlights
- Bubba Wallace emphasizes resilience and adaptability as essential traits for NASCAR rookies like Riley Herbst.
- Wallace advises Herbst to accept ‘rookie treatment’ and earn respect through performance on the track.
- Emotional management is highlighted due to Wallace’s past controversial actions impacting his rookie experience.
- Wallace stresses perseverance and consistent proof of talent as crucial for gaining recognition in the Cup Series.
- Herbst’s transition to 23XI Racing mirrors Wallace’s early challenges, reinforcing need for patience and growth.
Riley Herbst Joins 23XI Racing for 2025 Season
Riley Herbst’s shift to 23XI Racing as their tertiary full-time driver for the 2025 season marks a remarkable milestone in his racing career. This decision by 23XI Racing comes as a surprise, especially with Corey Heim initially predicted to rise as Toyota’s next star.
However, the opportunity has landed in Herbst’s lap, allowing him to ascend to the prestigious NASCAR Cup Series.
Herbst’s expedition at the NASCAR Xfinity and NASCAR Truck Series levels was marked with considerable achievements. During his tenure with Stewart Haas Racing, Herbst piloted the No. 98 car to impressive results, including two wins and five top 5 finishes.
His performance culminated in a career-best 7th place finish in the points standings, showcasing his flourishing talent.
However, entering the NASCAR Cup Series with 23XI Racing denotes a fresh challenge. As a rookie, Herbst must navigate the demanding landscape of top-tier NASCAR racing, beginning anew in his quest for success.

Bubba Wallace’s Own Rookie Experience
While Riley Herbst is set to commence his challenging voyage in the Cup Series, Bubba Wallace’s own rookie chapter offers a tale rich with learning moments.
Bubba Wallace, a notable figure in the NASCAR industry, navigated through his rookie season with both promise and controversy. His introduction to the racing world was marked by a series of beginnings, each contributing to his growth as a driver and public figure.
- Initial Garage Step: Wallace’s first foray into the NASCAR garage introduced him to the high-pressure environment and the unspoken rules of the sport.
- On-Track Lessons: His early races were defined by aggressive maneuvers, including door-slamming incidents that drew attention.
- Public Examination: Controversial actions, such as throwing water at competitors, spotlighted his need to manage emotions.
- Growth and Reflection: Over time, Wallace transformed these experiences into valuable lessons, shaping his approach both on and off the track.
Bubba Wallace’s Advice to NASCAR Rookies
Bubba Wallace distills his advice for NASCAR rookies into a straightforward mantra: “It is what it is.” This phrase encapsulates the reality that newcomers must accept the challenges of their early careers with resilience and adaptability.
Wallace highlights that being a rookie inherently comes with a certain perception, captured in the term ‘rookie treatment.’ He suggests that newcomers need to learn quickly, demonstrating their abilities to earn respect on the track.
“It doesn’t really matter when you’re a rookie, you’re a rookie. That’s how everybody sees it.”
“I’m not saying that they didn’t listen to me and just blew my comments off, but it is different when you’re a rookie,” – Bubba Wallace
Wallace, reflecting on his own early days, acknowledges the difficulty of having valuable input that may not always be taken seriously. He describes a dynamic where experience often outweighs fresh talent, regardless of the latter’s potential.
This insight accentuates the importance of perseverance and the necessity for rookies to prove their mettle consistently. Wallace’s guidance serves as a pragmatic reminder that the path to success in NASCAR requires patience, skill development, and an acceptance of the sport’s hierarchical nature.
Daytona 500 Heartbreak” width=”1200″ height=”800″ srcset=”https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak.webp 1200w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-300×200.webp 300w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-1024×683.webp 1024w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-768×512.webp 768w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-630×420.webp 630w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-150×100.webp 150w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-696×464.webp 696w, https://slicksandsticks.com/wp-content/uploads/2025/02/Bubba-Wallaces-Daytona-500-Heartbreak-1068×712.webp 1068w” sizes=”auto, (max-width: 1200px) 100vw, 1200px” />
Corey Heim’s Future with 23XI Racing
What does the future hold for Corey Heim with 23XI Racing? As a part-time driver for the 2025 season, Heim is set to make his mark with the team. Piloting the No. 67 Toyota Camry, his expedition will be guided by Bootie Barker, a seasoned professional at the pit box. This opportunity offers Heim a chance to showcase his skills on a larger stage, building on his previous experience with Tricon Garage.
Additionally, Heim will complement his NASCAR Cup Series participation with a part-time schedule in the NASCAR Xfinity Series, partnering with Sam Hunt Racing. This dual engagement will allow him to refine his racing craft and broaden his competitive edge.
Bubba Wallace’s Uncertain Future at 23XI Racing
Could the winds of change be stirring at 23XI Racing? Bubba Wallace finds himself at a crossroads despite securing a multi-year deal extending past 2025.
Team owners Michael Jordan and Denny Hamlin seem to be contemplating the future, having already set their sights on emerging talent Corey Heim. Tyler Reddick’s impressive performance in 2024 further complicates Wallace’s position, as parting ways with Reddick appears unlikely.
Meanwhile, Riley Herbst is still adjusting, leaving Wallace with the challenge of solidifying his role within the team.
After enduring a winless 2024 campaign, Wallace faces mounting pressure to deliver results. Only a playoff berth would effectively quell the growing speculation regarding his tenure at 23XI Racing.
As the senior driver, Wallace must demonstrate leadership and competitive skill to affirm his place and dispel doubts surrounding his capacity to drive the team’s success forward. The coming seasons will be pivotal for his career path.

News in Brief: Bubba Wallace Issues Harsh Rookie Reality Check to Riley Herbst
Riley Herbst’s move to 23XI Racing marks a noteworthy step in his NASCAR career, as he prepares to learn from seasoned drivers like Bubba Wallace. Drawing from his own rookie experiences, Wallace offers valuable insights to newcomers, emphasizing the challenges and growth opportunities in the sport.
Meanwhile, Corey Heim’s potential role in the team remains a topic of interest, alongside the uncertain future of Wallace at 23XI Racing, adding layers of intrigue to the team’s dynamics.
ALSO READ: Bubba Wallace Overwhelmed by NASCAR Demands as Family Responsibilities Pile Up