Casey Mears secures new sponsors just before the Martinsville race, as a last-minute switch replaced HitchGo with Coble Enterprises and Canter Power Systems. This change positions Casey Mears and his Garage 66 team for a fresh challenge at the iconic track. With his milestone 500th Cup Series start approaching, Mears aims to maintain his strong performance at Martinsville, making the race even more exciting. What does this sudden sponsorship switch mean for his future in NASCAR?
Key Highlights
- Casey Mears experienced a last-minute sponsorship change before his NASCAR return.
- HitchGo was replaced by Coble Enterprises and Canter Power Systems as sponsors.
- Coble Enterprises is featured on the quarter panels of Mears’ car.
- Canter Power Systems’ logo is prominently displayed on the car’s hood.
- The sponsorship change occurred just before the Martinsville Speedway race.
Last-Minute Sponsorship Shakeup for Casey Mears and Garage 66
In a surprising turn of events, Casey Mears and Garage 66 have undergone a last-minute sponsorship change before the NASCAR Cook Out 400 at Martinsville.
Initially slated to race with HitchGo as the primary sponsor, the team experienced an unexpected shift in partnerships. This development resulted in new sponsorship deals with Coble Enterprises and Canter Power Systems.
The revised arrangement places Coble Enterprises prominently on the quarter panels of the No. 66 Ford Mustang Dark Horse, while Canter Power Systems takes the hood position. This tactical alteration was executed swiftly, ensuring all branding elements were updated in time for the race.
This change highlights the dynamic nature of sponsorships in NASCAR, where teams must remain adaptable to evolving circumstances. Despite the abrupt shift, the team appears well-prepared to represent their new sponsors effectively on the track, demonstrating resilience in the face of unforeseen changes.
Casey Mears on His New Partnership with Canter Power Systems
As Casey Mears approaches his milestone 500th Cup Series start, he has expressed excitement about his new partnership with Canter Power Systems. Mears, currently at 489 starts, views this collaboration as a positive development in his NASCAR expedition.
Canter Power Systems, known as America’s largest Generac home backup generator dealer, has joined forces with Mears, providing support as he prepares for the upcoming race at Martinsville.
Mears has openly appreciated the support from Canter Power Systems, emphasizing their expertise in the generator industry. He noted their dedication to offering personal, reliable, and high-quality service, making them a fitting partner as he continues his racing career.
“I appreciate the support of Canter Power Systems and look forward to a productive weekend at Martinsville,” Mears stated, highlighting his optimism.
“I appreciate the support of Canter Power Systems and look forward to a productive weekend at Martinsville. Canter is an expert in the generator industry and is dedicated to providing personal, reliable and high-quality service. I’m proud to have them onboard.” – Casey Mears
This alliance marks a noteworthy step as he gears toward achieving his 500th start milestone.
Canter Power Systems CEO on the New NASCAR Partnership
Following Casey Mears’ enthusiasm about his partnership with Canter Power Systems, Brian Lopatka, the CEO of the company, shared his perspective on this new venture. He expressed excitement over collaborating with Garage 66 and Mears for the Martinsville race. Lopatka highlighted the company’s dedication to innovation and its desire to connect with NASCAR fans.
“We are thrilled to announce our partnership with Garage 66 and Casey Mears for the upcoming Martinsville race. At Canter Power Systems, we seek new ways to amplify our brand and connect with our audience. This sponsorship not only aligns with our commitment to innovation and excellence but also allows us to engage with NASCAR fans in a meaningful way. We are confident this partnership will deliver powerful results both on and off the track, and we’re only getting started.” – Brian Lopatka
Lopatka’s comments emphasized the mutual benefits of the partnership, highlighting the potential for strong outcomes on and off the track. He believes that this collaboration will improve brand visibility and encourage community engagement.
Mears’ Track Record at Martinsville
Casey Mears has a notable history at Martinsville Speedway, with 27 career starts at this challenging track. Known for its tight corners and short straightaways, Martinsville requires precision and strategy. Mears has shown his capability to navigate these complexities, achieving his best finishes of sixth place in both 2006 and 2008.
These performances highlight his ability to compete effectively among NASCAR’s elite, even if a victory at this track has remained elusive.
Analyzing Mears’ potential for the upcoming race, a victory may not be within immediate reach. However, given his prior success, aiming for a top-ten or top-fifteen finish is a realistic target for the No. 66 team.
Such a result would underscore Mears’ enduring skill and adaptability in one of NASCAR’s most intricate environments. As he returns to the racetrack, his experience at Martinsville will be a vital asset in achieving a commendable performance.
Kevin Harvick Names Denny Hamlin as the Favorite
Kevin Harvick believes Denny Hamlin has a strong chance to win this weekend’s NASCAR Cup Series race. Nicknamed the “King of Martinsville,” Hamlin has five victories at the track but hasn’t won a race since April 2024.
Harvick noted that Denny Hamlin has been running consistently, leading laps, and even winning a stage last weekend. He also pointed out that Hamlin secured a sponsor, which shows his steady performance despite outside distractions and ongoing speculation.
“That’s what he’s been able to do throughout the year. So this could be a big Denny Hamlin weekend.” – Kevin Harvick
With everything falling into place, Kevin Harvick believes this could be a big moment for Denny Hamlin. His consistency and ability to perform under pressure may finally lead him back to victory lane at Martinsville Speedway.
News in Brief: Casey Mears Secures New Sponsors
Casey Mears’ return to NASCAR with Garage 66 has taken an unexpected turn with a last-minute sponsorship from Canter Power Systems. This new development adds an intriguing layer to Mears’ performance at Martinsville, where his track record will be closely watched.
The partnership was well-received by Canter Power Systems’ leadership, highlighting the tactical alignment with NASCAR’s audience. Meanwhile, Kevin Harvick has identified Denny Hamlin as a strong contender, setting the stage for a competitive race.
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