High Rock Vodka teams up with Carson Kvapil for a significant NASCAR partnership at Bristol Motor Speedway. The exciting collaboration brings the High Rock Vodka brand to Carson Kvapil‘s car, adding a fresh dynamic to his 2025 Xfinity Series season. This strategic move pairs Kvapil, who’s currently ranked 10th in the standings, with the strength of a brand deeply connected to the NASCAR world. What does this partnership mean for the track and beyond?
Key Highlights
- High Rock Vodka partners with Carson Kvapil for the Bristol Race in the NASCAR circuit.
- The High Rock Vodka logo will feature on Kvapil’s car at Bristol Motor Speedway.
- Carson Kvapil represents JR Motorsports and ranks 10th in the 2025 Xfinity Series standings.
- Dale Earnhardt Jr., co-founder of High Rock Vodka, leverages NASCAR connections for brand visibility.
- The partnership aligns with NASCAR’s energy and enhances sponsorship appeal.
High Rock Vodka Joins Carson Kvapil for Bristol Race
In an exciting development for motorsport enthusiasts, High Rock Vodka has announced its partnership with promising young driver Carson Kvapil, who will be representing JR Motorsports at the upcoming Bristol Race.
This collaboration was revealed via social media, featuring a video of Kvapil, which generated considerable attention and anticipation among fans and stakeholders similarly. High Rock Vodka’s logo will prominently adorn Kvapil’s car at Bristol Motor Speedway, marking a notable brand presence in this high-profile event.
The partnership highlights High Rock Vodka’s tactical engagement with the NASCAR community, aligning itself with the dynamic energy and competitive spirit embodied by Kvapil.
📰 Breaking News: High Rock is back on the No. 1!
We’re thrilled to announce that High Rock is teaming up with @Carson_Kvapil + @jrmotorsports next weekend at Bristol!
Let’s create some #HighRockMoments @ItsBristolBaby#ItsBristolBaby #NASCAR #XfinitySeries @DaleJr pic.twitter.com/fIrN1fWRMN
— High Rock Vodka (@HighRockVodka) March 31, 2025
As the #1 driver for JR Motorsports, Kvapil’s burgeoning career is set to gain further momentum with this endorsement. This association not only amplifies High Rock Vodka’s visibility within the racing circuit but also elevates Kvapil’s profile, positioning him as a formidable contender to watch at Bristol.

Carson Kvapil’s 2025 NASCAR Xfinity Series Season So Far
Although Carson Kvapil‘s 2025 Xfinity Series season has had its ups and downs, he continues to make a considerable impact on the track. With the backing of multiple sponsors, including Bass Pro Shops and Tracker Boats, Kvapil has managed to secure a respectable position in the standings. Currently sitting 10th with 176 points, his performance has been consistent, reflecting a commendable balance of skill and resolve.
Despite a challenging race at Martinsville, where he finished 20th, Kvapil’s perseverance remains evident. His ability to maintain a top-10 presence in the standings speaks volumes about his racing insight.
Kvapil’s partnerships have also played a significant role, providing the necessary support to navigate the season’s challenges. The inclusion of a one-race deal with High Rock Vodka for Bristol further highlights his appeal in the racing community, showcasing his potential to attract diverse sponsorships and improve his career path.
Dale Earnhardt Jr.’s Passion for High Rock Vodka
Dale Earnhardt Jr.’s involvement in the world of NASCAR extends beyond the track, as demonstrated by his enthusiastic support for High Rock Vodka. Co-founded with his wife, Amy Earnhardt, the brand highlights his dedication to quality and innovation.
High Rock Vodka, distilled seven times and filtered with sugar maple charcoal, reflects Earnhardt Jr.’s commitment to producing a premium product. Partnering with Sugarlands Shine, a long-time NASCAR sponsor, emphasizes the synergy between his racing legacy and entrepreneurial endeavors.
Earnhardt Jr.’s passion for the craft is evident, as he merges his racing heritage with a business venture that upholds the same values of excellence and tradition. His dedication to High Rock Vodka is a reflection of his steadfast pursuit of mastery, both on and off the track.

Dale Earnhardt Jr. Talks About High Rock Vodka on Podcast
During a recent episode of the Bless Your ‘Hardt podcast, listeners were treated to an engaging discussion as Dale Earnhardt Jr. examined the subtleties of his partnership with Sugarlands Shine, a collaboration that has greatly improved the visibility of High Rock Vodka.

Earnhardt Jr. not only discussed the tactical alliance but also emphasized the success of their Orange Dream Sippin’ Cream, a fan-favorite beverage. The conversation provided insights into the following key aspects:
- Partnership Dynamics: Earnhardt Jr. investigated how this collaboration has strengthened brand presence and consumer reach.
- Product Promotion: High Rock Vodka and Orange Dream Sippin’ Cream were highlighted as signature offerings, driving sales.
- Distribution Challenges: Acknowledging the difficulty of in-store availability, Earnhardt Jr. encouraged fans to purchase online for convenience.
- Consumer Engagement: Listeners were invited to look deeper into the brand’s offerings, fostering a sense of community among enthusiasts.
“This (Orange Dream) is one of their best sellers out of all their moonshines and because it tastes amazing and this is the same group that we have (partnered) the High Rock Vodka with. We went to Gatlinburg yesterday and done a full day of content capturing and photos and all kinds of stuff for the upcoming year, trying to promote the High Rock Vodka.” – Dale Earnhardt Jr.

News in Brief: High Rock Vodka Teams up With Carson Kvapil
High Rock Vodka’s partnership with Carson Kvapil for the Bristol race marks a notable milestone in the 2025 NASCAR Xfinity Series. With Dale Earnhardt Jr. passionately advocating for the brand, this collaboration highlights the synergy between motorsports and premium spirits.
As Kvapil navigates his season, the involvement of a respected figure like Earnhardt Jr. lends credibility and excitement to the venture. This partnership not only improves brand visibility but also strengthens the connection between NASCAR fans and High Rock Vodka.
ALSO READ: Carson Kvapil’s COTA Nightmare: From Dominance to Disaster in a Heartbreaking Finish!

