Front Row Motorsports has announced an exciting new alliance with Overplay for the 2025 NASCAR season, with the user-generated gaming platform becoming the official sponsor of Todd Gilliland’s No. 34 Ford Mustang Dark Horse. The partnership will debut during the iconic Coca-Cola 600 at Charlotte Motor Speedway, set for Sunday, May 25, promising fans and drivers a fresh and innovative connection between motorsports and interactive technology.
This collaboration marks a series of significant firsts, as Overplay enters the NASCAR Cup Series with its logo featured on a race car for the very first time. Overplay, founded by Dan Projansky and Caroline Strzalka, is dedicated to making game development accessible to everyone. Through its app, users have the opportunity to create, share, and play games instantly, turning everyday moments and short videos into interactive experiences.
Dan Projansky, Co-Founder and CEO of Overplay, expressed his enthusiasm, stating,
“With our partnership with Todd Gilliland, we’re celebrating a number of firsts: the first time our Overplay logo is on a NASCAR Cup Series car, and the first time that race car drivers can make games for their fans using Overplay’s technology. It’s a dream come true to see Overplay’s brand and gaming capabilities come to life through our partnership with Front Row Motorsports.”
Todd Gilliland shared his excitement, saying,
“What they’re doing – giving everyday users the tools to create and share their own games from short videos – is something totally unique and forward-thinking. It’s awesome to be partnered with a brand that’s pushing the boundaries of creativity and accessibility in gaming, I can’t wait to represent them on and off the track.”
Fans can explore Gilliland’s exclusive games for free at Overplay’s website, strengthening the interactive bond between team, sponsor, and supporters.
The partnership between Front Row Motorsports and Overplay signals an important step forward for the intersection of sports and technology. As the Coca-Cola 600 approaches, all eyes will be on Todd Gilliland’s car, setting the pace for an engaging, tech-driven future in NASCAR, where fans can experience racing in entirely new ways.
