Fanatics Sportsbook sponsors JJ Yeley in NASCAR Cup Series with a dynamic agreement, bringing its branding to the No. 44 NY Racing Team for two significant events. The partnership will debut at Nashville Superspeedway during the Cracker Barrel 400 on June 1, followed by a return as primary sponsor at the Cup Series Championship Race in Phoenix on November 2.
Fanatics Sportsbook Expands Reach in NASCAR with NY Racing Team
This collaboration places the recognizable black and red Fanatics Sportsbook imagery on JJ Yeley’s No. 44 Chevrolet, aiming to capture attention from NASCAR’s large and passionate fan community. The company emphasizes the value of partnering with New York Racing Team, viewing NASCAR as a prime environment to showcase its brand.
We are proud to partner with John Cohen and the New York Racing Team,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming. “The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest-growing sportsbook in America (Compared across all sportsbooks accounting for 98.5% of national handle). We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway.
According to the company, their involvement will go beyond car branding, aiming to develop unique content and enhance fan engagement both at the tracks and through their digital platforms. Fanatics Sportsbook’s CMO, Selena Kalvaria, highlighted the potential for memorable experiences at both key races as well as exclusive content designed for NASCAR enthusiasts.
Exclusive Offers and Enhanced Betting Options for NASCAR Fans
Fanatics Sportsbook plans a series of activations within its app tied to the partnership with JJ Yeley and the No. 44 team. Users can expect special offers for new customers during the Nashville and Phoenix events. The platform will also roll out expanded NASCAR betting choices, including race parlays, podium predictions, exacta and trifecta options, along with live betting markets available on each raceday.
To celebrate their collaboration, Fanatics Sportsbook will provide unique JJ Yeley specials. This initiative is designed not only to boost customer engagement but also to offer fans more interactive and rewarding ways to experience the excitement of major NASCAR races.
Looking Ahead: Impact of the Partnership on NASCAR and Fan Experience
This new partnership between Fanatics Sportsbook, the NY Racing Team, and JJ Yeley marks an ambitious effort to deepen fan interaction during two of the NASCAR Cup Series’ most prominent races. By introducing innovative betting experiences and enhanced digital engagement, the company aims to connect with NASCAR supporters at America’s top tracks, such as Nashville Superspeedway and Phoenix Raceway, and establish itself further as a major presence in the world of motorsports.
