Front Row Motorsports and CLEW Nicotine Pouches NASCAR partnership has been officially announced for the upcoming 2025 NASCAR CRAFTSMAN Truck Series, bringing together the innovative nicotine brand and one of the series’ competitive racing teams. CLEW Nicotine Pouches will join forces with Layne Riggs and the No. 34 ford/”>Ford F-150, introducing its products to motorsport fans across the country starting with the Michigan International Speedway event on June 7th.
CLEW’s Product Innovation and Racing Exposure
CLEW Nicotine Pouches are crafted by Nevcore Innovations and are known for their ultra-smooth mouthfeel and long-lasting satisfaction. Each can provides 20 pouches designed for on-the-go use, allowing adult consumers a discreet, convenient option. The brand’s inclusion in the Front Row Motorsports and CLEW Nicotine Pouches NASCAR partnership signals a strategic initiative to connect with the enthusiastic fan base of the NASCAR CRAFTSMAN Truck Series. This initiative will see the CLEW logo featured prominently on the No. 34 Ford F-150 during several key races, with further presence as a season-long associate sponsor.
Drivers and Executives Share Their Excitement
Both Layne Riggs and CLEW leadership have commented with enthusiasm about the long-term possibilities of this collaboration.
“This is going to be a fun partnership,”
said Riggs.
“There is a lot of synergy between NASCAR and nicotine, so I am looking forward to promoting the CLEW brand to our fans. They have a great product with a ton of flavors. Hopefully, I can hold up a can of CLEW in Victory Lane.”
—Layne Riggs, Driver.
Sharing the brand’s outlook, Waqas Khan, Global CEO of CLEW Nicotine Pouches, stated:
“We are extremely excited at the multitude of possibilities that this partnership brings for CLEW and Front Row Motorsports. The synergy between CLEW and NASCAR is undeniable. NASCAR is the heartbeat of the USA, and as a brand that believes in meeting the customer wherever they are, this is the perfect opportunity for our adult fans to watch some great races while enjoying our globally award-winning, flavor packed, moist nicotine pouches. This partnership signifies CLEWs commitment to engaging with NASCAR’s passionate fan base and establishing a long-term presence in the motorsport’s world.”
—Waqas Khan, Global CEO of CLEW Nicotine Pouches
What the Partnership Brings to NASCAR and Fans
The alliance between CLEW and Front Row Motorsports will likely create new fan engagement opportunities at the track and beyond, introducing racing fans to a contemporary nicotine product. The move highlights Front Row Motorsports’ ability to attract dynamic partners and CLEW’s ambition to establish a serious presence within the United States motorsports sector. With the collaboration set to launch at Michigan International Speedway and continue throughout the 2025 racing calendar, fans and industry observers can expect new promotional initiatives and activations as CLEW makes its mark on the NASCAR scene.
