Richard Childress Racing has entered a notable technology partnership with R3 for the 2024 season, aiming to boost the race team‘s IT infrastructure and bring advanced managed services to their operations. This Richard Childress Racing technology partnership is already visible on Austin Dillon’s No. 3 Chevrolet, marking a new chapter in how the organization approaches technology in motorsports.
Details of the Collaboration Between RCR and R3
This season, fans have seen R3 branding featured on the A Post of Austin Dillon’s No. 3 Chevrolet in the NASCAR Cup Series. The partnership began at the start of the season and was formally announced on Tuesday by Richard Childress Racing alongside R3, a technology solutions provider known for innovative approaches to IT.
In addition to their role as associate sponsor on Dillon’s vehicle, RCR and R3 are collaborating to address real-world IT managed services needs within the race team. This collaboration is set to enhance the team’s technological capabilities and strengthen day-to-day operations in an increasingly digital racing world.
Mike Verlander, president of Richard Childress Racing, commented,
“RCR continues to explore ways to utilize technology to enhance operations and become more secure, more agile, and more intelligent,”
—Mike Verlander, President of RCR. He further added,
“Our partnership with R3 helps to elevate our IT strategy and operational resilience. We welcome R3 to RCR and look forward to building successful business outcomes together.”
—Mike Verlander, President of RCR.
R3 views this alliance as an opportunity to assist one of NASCAR’s iconic teams as it adapts to the challenges presented by cloud-based technology and evolving IT needs.
Robert McGowan, CEO of R3, said,
“We’re proud to partner with Richard Childress Racing and help unlock the full potential of their cloud-based technology operations,”
—Robert McGowan, Chief Executive Officer of R3. He continued,
“We are looking forward to providing solutions in managed IT while working in tandem to build a comprehensive marketing plan.”
—Robert McGowan, Chief Executive Officer of R3.
Background and Context for Richard Childress Racing
Richard Childress Racing, a renowned name in NASCAR, is recognized for its blue-collar ethos and history of competitive success. The team currently fields two full-time entries in the NASCAR Cup Series, with Austin Dillon piloting the No. 3 Chevrolet and Kyle Busch behind the wheel of the No. 8. RCR also operates a part-time No. 33 entry, featuring a rotating cast of drivers.
In the NASCAR Xfinity Series, the team supports two full-time cars: the No. 2, driven by Jesse Love, and the No. 21, with Austin Hill as driver. Across its history, the organization has secured six NASCAR Cup Series championships, 117 Cup Series wins, five NASCAR Xfinity Series championships, and 101 victories in that division. It also boasts two championships and 31 wins in the NASCAR Craftsman Truck Series.
The Potential Impact of the Technology Partnership
This alliance positions Richard Childress Racing to remain at the forefront of performance and security in NASCAR through greater operational agility and smarter use of technology. Collaborating with R3 as their technology solutions provider, the team expects to innovate both on and off the track, which could influence other racing organizations.
By updating its technology approach and IT managed services, RCR signals its dedication to ongoing advancement in a high-stakes, competitive industry. Observers will be watching to see how this partnership between RCR and R3 may set new standards in motorsports technology and teamwork throughout the 2024 NASCAR season and beyond.
