Justin Haley, a native of Winamac, Indiana, will showcase prominent support from TEDSports Indianapolis and Gainbridge as co-primary sponsors on his No. 7 Chevrolet ZL1 during the upcoming NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway. This exciting collaboration emphasizes the significance of the Brickyard 400 and integrates the Justin Haley Brickyard 400 sponsorship with leading brands devoted to sports innovation and community engagement.
Partnership Highlights Innovation and Local Roots
TED, a renowned nonprofit organization known for generating thought-provoking discussions and driving meaningful progress, will debut TEDSports Indianapolis as its first-ever sports-focused event in September 2025. Hosted in coordination with the Indiana Sports Corp and Next Practice Partners, the event spotlights Indianapolis as a thriving hub for sports, ideas, and cultural innovation.
Mike Nichols, Gainbridge’s Chief of Sponsorship Strategy and Activation, shared his pride in the city’s role, stating,
“We are proud that TED has chosen our hometown of Indianapolis to host the inaugural TEDSports event in September,”
—Mike Nichols, Chief of Sponsorship Strategy and Activation at Gainbridge. He further added,
“The Brickyard 400 is a premier event on the NASCAR and Indianapolis calendars, and we are honored to feature TEDSports Indianapolis alongside Gainbridge on Justin Haley’s No. 7 Chevrolet for the weekend.”
—Mike Nichols, Chief of Sponsorship Strategy and Activation at Gainbridge.
Monique Ruff-Bell, Chief Program and Strategy Officer for TED, emphasized the synergy between the organizations.
“There’s no place more exciting for TEDSports to make its NASCAR debut than the Brickyard,”
—Monique Ruff-Bell, TED’s Chief Program and Strategy Officer. She continued,
“Indianapolis is a city where innovation, culture, and sports converge, and this partnership reflects everything TEDSports is about – exploring bold new intersections and sharing big ideas.”
—Monique Ruff-Bell, TED’s Chief Program and Strategy Officer.
Justin Haley Brings Homegrown Passion and Racing Accomplishments
With one top-10 and five top-15 finishes this NASCAR season, Haley arrives at Indianapolis after recently finishing 17th at Dover Motor Speedway. Notably, Haley delivered Spire Motorsports its maiden NASCAR Cup Series win in the 2019 Coke Zero Sugar 400 at Daytona International Speedway. His familiarity with Indianapolis is further evidenced by a fifth-place finish in the NASCAR Xfinity Series on the Speedway’s 2.5-mile oval that same year, and an eighth-place Cup Series finish at the venue’s road course layout in 2021.
This return to Indiana holds personal significance for Haley, whose ties to the Hoosier state add to the excitement surrounding this weekend’s event. As he looks forward to representing these innovative sponsors, Haley remarked,
“It’s always fun when our partners do something unique and explore non-traditional ways to activate their sponsorships,”
—Justin Haley. He also highlighted the innovative spirit of his backers, stating that
“Gainbridge and Group 1001 are always on the leading edge when it comes to thinking outside the box and innovating across multiple sports platforms.”
—Justin Haley.
He expressed his pride in the opportunity ahead, sharing,
“Racing at Indianapolis Motor Speedway is always special but, for a kid from Indiana, being able to represent Gainbridge and TEDSports Indianapolis is a big deal. Our entire team is looking forward to the weekend and eager for the opportunity to make everyone proud.”
—Justin Haley.
Event Broadcast and Anticipated Community Impact
The Brickyard 400, a key fixture on both the NASCAR and Indianapolis racing calendars, will air live on TNT on Sunday, July 27, starting at 2 p.m. ET, with coverage also available through the IMS Radio Network and SiriusXM NASCAR Radio. This collaboration brings attention to Indianapolis’s growing reputation as a center for innovative partnerships in motorsports and events. The involvement of TEDSports Indianapolis, Gainbridge, and the impact of local figures like Haley continue to highlight the region’s status as a dynamic force in American sports and entertainment. As anticipation builds, fans and community members are eager to see how these unique collaborations will shape the race and inspire future partnerships within the industry.
