Chase Briscoe has become the center of attention thanks to the Chase Briscoe NASCAR San Diego promo, a viral marketing effort for the 2026 US Navy Base Coronado race. The Joe Gibbs Racing driver and several Cup Series stars unexpectedly found themselves playing naval recruits in what has become one of NASCAR’s most ambitious promotional undertakings.
Behind the Scenes of NASCAR’s Most Ambitious Promo
Briscoe and five other drivers were taken by surprise when the final version of the promo was revealed.
“Just seeing how they made all that come together, it was pretty wild,”
—Chase Briscoe, NASCAR driver. Briscoe shared during a SiriusXM NASCAR Radio interview that the experience was surreal, noting,
“It was super cool just to finally see the finished product. We filmed all of it and knew what the goal was, but you never really know how it’s gonna turn out.”
—Chase Briscoe, NASCAR driver.
The NASCAR production team earned high praise from Briscoe for its film-quality visuals. He had nothing but admiration, stating,
“They do such an incredible job,”
—Chase Briscoe, NASCAR driver. Briscoe also highlighted the production company’s expertise:
“The production company they use is the same group that makes all those videos you see on Instagram, a lot of the short clips leading into a race.”
—Chase Briscoe, NASCAR driver. For the promo, drivers adopted call signs like Briscoe’s “Hoosier,” Chase Elliott’s “Peaches,” and Joey Logano’s “Zamboni,” adding character to the production.
One of the standout moments came from genuine interactions, such as Carson Hocevar asking Elliott,
“Hey, Clyde, you gonna do some of that pilot sh**?”
—Carson Hocevar, NASCAR driver, and Elliott’s witty comeback,
“It can’t be any worse than your driving,”
—Chase Elliott, NASCAR driver. Briscoe’s reaction—“Sick burn, Peaches!”—highlighted the fun and camaraderie among the drivers, captured authentically in the final edit.
Although the promo looked like a high-flying adventure, the magic was in the movie-making.
“We were literally just sitting in the plane on the runway,”
—Chase Briscoe, NASCAR driver. Briscoe explained that,
“It wasn’t like we were actually in the air flying, but they made it look like it was.”
—Chase Briscoe, NASCAR driver. With clever CGI, the production transformed static scenes into thrilling on-screen drama.
Building Camaraderie and High-Spirited Banter in San Diego
Briscoe fondly recalled the personal highlights of the shoot.
“It was a lot of fun to shoot. Myself and all the other drivers had an awesome time in San Diego,”
—Chase Briscoe, NASCAR driver. While the promo focused on Navy themes, off-camera the two-day shoot turned into a memorable bonding experience away from the racetrack.
“We were able to spend two days out there and just hang out as a group of drivers, and it was a lot of fun.”
—Chase Briscoe, NASCAR driver.
The interactions weren’t just for the cameras. During the shoot, Gragson teased Byron with,
“Sabrina Carpenter’s not gonna like that,”
—Gragson, NASCAR driver, referencing off-track rumors. Hocevar’s quip,
“Why did we not bring SVG?”
—Carson Hocevar, NASCAR driver, about Shane van Gisbergen, reflected actual driver discussions about team strategy. Even attempting to dodge Navy Security Forces during filming became a humorous team-building challenge.
As Briscoe described it, the Navy-style induction process made the experience feel authentic. The drivers were treated as genuine recruits during the “honor, courage, and commitment” ceremony. Respect for their role was cemented when the commanding officer announced,
“You belong here with us on this sacred ground,”
—Commander, U.S. Navy.
NASCAR’s substantial investment in production, especially the use of CGI and cinematic techniques, paid off by energizing fans and building hype for the upcoming event at US Navy Base Coronado. The drivers, including Briscoe, were eager to witness the finished video’s release—“Glad that it’s finally out.” —Chase Briscoe, NASCAR driver. The entire undertaking points toward NASCAR’s evolving approach to promotional content, where driver personalities and immersive experiences blend to create lasting impact.
The Influence of Viral Marketing on NASCAR’s Future
The Chase Briscoe NASCAR San Diego promo stands as a turning point in how the sport engages fans and showcases its stars. By merging the spectacle of military aviation with the personalities of Chase Briscoe, Carson Hocevar, Joey Logano, Chase Elliott, and others, NASCAR has successfully sparked conversation and anticipation for the 2026 Coronado race. Fans have embraced the candid, behind-the-scenes perspective provided by Briscoe’s insights, and the energetic collaboration among the drivers hints at even more inventive campaigns in the future. As the organization continues charting new creative territory with projects like this, the potential to attract a broader audience and fuel excitement for Cup Series racing has never looked brighter.
Our Reader’s Queries
Q. Why was Chase Briscoe suspended?
A. Chase Briscoe received a penalty for changing the base of the car’s spoiler without permission. NASCAR took away 100 points and 10 playoff points. Joe Gibbs Racing was fined $100,000. James Small, Briscoe’s crew chief, is suspended for four races. Joe Gibbs Racing wants to contest the penalty.
Q. Why is Chase Briscoe suspended?
A. In May 2023, Briscoe, the driver of the No. 14 Stewart-Haas Racing Ford, received a Level 3 penalty. Officials found a fake part in his car. As a result, he lost 120 points in both driver and owner rankings and 25 playoff points.
Q. Where will Chase Briscoe end up?
A. Chase Briscoe is joining Joe Gibbs Racing next season and will drive the No. 19 Toyota. Martin Truex Jr., who is 43, announced his retirement from full-time NASCAR Cup Series racing after this season. Over the past six years, Truex achieved 15 race victories with Joe Gibbs Racing.
