Ross Chastain and Busch Light are making headlines at Iowa Speedway as the No. 1 Chevrolet showcases a special farming tribute this weekend. The Ross Chastain Busch Light farming campaign serves both as a symbol of support for American farmers and as a colorful mark of a partnership that has funneled vital aid into communities in need since 2019.
Special Edition Paint Scheme Celebrates Farming Values
Chastain’s car isn’t just a contender in the NASCAR Cup Series’ Iowa Corn 350—it’s a rolling tribute to farming culture. Featuring a striking Busch Light livery inspired by limited-edition Farming Cans, this vehicle blends the horsepower of racing with the heart of rural America. The campaign is more than just a corporate endeavor; it highlights Busch Light’s commitment to agricultural communities through its ongoing relationship with Farm Rescue, a charity supporting farmers facing hardships like droughts and medical emergencies.
Busch Light’s Partnership with Farm Rescue Grows Stronger
This alliance started in 2019, when Busch Light began channeling support through Farm Rescue, and to date has provided over $950,000 to those in the agricultural sector who need it most. The scale of the contributions demonstrates a deep commitment, paying bills and offering relief when work grinds to a halt. With momentum from this year’s campaign, that figure is set to surpass $1.5 million—a major achievement for everyone involved and a testament to what corporate partnerships can accomplish beyond simple sponsorship.
“Here is Ross Chastain’s No. 1 Busch Light paint scheme, which will highlight the brand’s limited-edition Farming Cans. Chastain will pilot this car this week at Iowa Speedway. Busch Light has a partnership with Farm Rescue that began in 2019, and has raised almost $1.5 million.”
—Toby Christie, Editor in Chief, Racing America
Iowa Speedway Becomes a Tribute to American Agriculture
The timing and location for this farming initiative are significant. Iowa Speedway, surrounded by productive farmland, is not just hosting another NASCAR race; this weekend, it stands as a celebration of agricultural perseverance. With Chastain at the wheel, the No. 1 Chevrolet becomes a loud tribute to the unwavering dedication of those who keep America’s heartland thriving—people who work sunup to sundown despite mounting pressures and unpredictable conditions.
Chastain’s message is clear as he chases the checkered flag: while speed matters on the track, it’s hard work off the track, in the fields, that truly sustains communities and feeds the nation. This campaign draws direct attention to farmers’ resilience, and by highlighting it in such a visible way, continues to raise both funding and awareness.
Long-Lasting Impact Beyond Race Day
The campaign’s effect will stretch well beyond the outcome of the Iowa Corn 350. For Busch Light and Farm Rescue, every sale and every donation contributes to this expanding legacy of assistance—one case of beer at a time, one farm at a time. As the NASCAR Cup Series races attract national attention, they also provide a powerful stage for brands to spotlight causes and cultivate a broader sense of community and gratitude toward American agriculture.
When the engines quiet at Iowa Speedway, the efforts continue. For the farmers who create abundance in the fields, this campaign offers meaningful acknowledgment and practical support, proving that partnerships like this can drive real change as reliably as Chastain’s Chevrolet rounds lap after lap each Sunday.
