Sugarlands Distilling Company and Field & Stream have established a new partnership with Kaulig Racing, set to make a high-profile debut during the NASCAR Cup Series event at Las Vegas Motor Speedway on October 12. This development in Kaulig Racing NASCAR partnership news will feature Ty Dillon driving the No. 10 Chevrolet, highlighting both brands during a highly anticipated race weekend.
New Brand Collaboration Accelerates for Las Vegas Event
The partnership will showcase Sugarlands and Field & Stream branding prominently on Ty Dillon’s car, coinciding with the race in Las Vegas. Field & Stream is teaming up with Mossy Oak to design the paint scheme, fire suit, and helmet, using the vintage Fall Foliage camouflage pattern that resonates with the outdoor tradition connected to NASCAR fans. This collaboration also spotlights the relaunch of Field & Stream Honey Pecan Moonshine, a product created by Sugarlands, combining natural honey with toasted pecan notes. The car’s presence at the event reflects the partnership’s focus on merging racing excitement with the outdoor lifestyle.
Ty Dillon, recognized for his passion for the outdoors, is considered an ideal ambassador to represent this partnership, bringing together his personal background and the core values of both brands. The intersection of racing and the outdoors will be front and center for audience members in attendance and those watching nationwide.
Ty Dillon Expresses Enthusiasm for the Outdoor-Themed Partnership
Ty Dillon has expressed his excitement about the new alliance and the opportunity to represent both Sugarlands and Field & Stream on the NASCAR stage in Las Vegas.
“Sugarland Shine is one of the coolest up-and-coming brands there is,”
—Ty Dillon, NASCAR Driver
“They have such a connection to my hometown and home state of North Carolina. As someone who grew up spending time in the outdoors with my grandfather and dad, it is incredible to be able to represent a brand like Field and Stream who is synonymous with the outdoors lifestyle. This partnership with Sugarland Shines and Field and Stream connects with my soul and the core of who I am. It is going to be a lot of fun to represent them in Las Vegas and I look forward to all of the unique collaborations we can create together.”
—Ty Dillon, NASCAR Driver
Industry Leaders Share Their Excitement
Representatives from Field & Stream and Sugarlands are also enthusiastic about the strategic relationship, underscoring the value of connecting their brands with NASCAR fans and reinforcing their market presence in the outdoor and motorsports sectors.
“Honored for Field & Stream to be alongside our great partners, Sugarlands, in this moment, placing our brand alongside NASCAR, Ty Dillion and Kaulig Racing,”
—Doug McNamee, President of Field & Stream
“The NASCAR community is important to us and we are thrilled to be included in this weekend.”
—Doug McNamee, President of Field & Stream
Sugarlands Distilling Company’s chief revenue officer, Patrick Sullivan, also commented on the synergy between the brands and the natural alignment with Dillon’s interests and values.
“Our partnership with Field & Stream continues to evolve in meaningful ways and the response to our co-branded moonshines has been incredible,”
—Patrick Sullivan, Chief Revenue Officer at Sugarlands
“Teaming up with Ty Dillon and Kaulig Racing is a natural extension of the partnership, as Ty’s love for the outdoors and authenticity aligns perfectly with both brands, and NASCAR offers an unmatched platform to connect with fans who share those same passions.”
—Patrick Sullivan, Chief Revenue Officer at Sugarlands
Sugarlands Distilling Company’s Background and Achievement
Sugarlands Distilling Company operates out of Gatlinburg, Tennessee, drawing over a million guests each year to its acclaimed tasting room. The family-run craft distillery is recognized nationally for its innovative spirits, housing a diverse portfolio that includes Sugarlands Shine, Sugarlands Sippin’ Cream, and Roaming Man Whiskey. Collaborations have also extended to figures like Dale and Amy Earnhardt, with products such as High Rock Vodka. Among its accolades, Roaming Man Whiskey was named Best Whiskey at the 2019 American Craft Spirits Association Awards, and Sugarlands’ products have earned honors at events like the San Francisco World Spirits Competition. USA TODAY 10Best named the company’s tasting room the nation’s best craft spirits distillery in both 2023 and 2024.
Field & Stream Honey Pecan Moonshine Launch Tied to National Event
The relaunch of Field & Stream Honey Pecan Moonshine is scheduled to roll out to retailers nationwide in the coming weeks, coinciding with the inaugural Field & Stream Music Fest in Winnsboro, South Carolina, from October 3 to 5. This 60-proof moonshine is designed for those who appreciate outdoor experiences, evoking the warmth of campfire settings and classic cocktails. Notably, the product’s label draws inspiration from Field & Stream’s return to print, reflecting the cover of the publication’s latest edition.
For those wishing to purchase Sugarlands spirits, more information is available at FindMoonshine.com.
Looking Ahead: What This Partnership Signifies
The collaboration between Kaulig Racing, Sugarlands Distilling Company, and Field & Stream is expected to create new connections among NASCAR fans who value both motorsports and the outdoor tradition. Ty Dillon’s involvement brings authenticity, uniting his roots in North Carolina with his dedication to racing and outdoor culture. As the partnership makes its debut during the Las Vegas Motor Speedway race, it promises innovative brand integrations and fan engagement opportunities, hinting at more unique endeavors in the future. The partnership strengthens the presence of all organizations involved, and with the launch of new collaborative products, broader audience impact is anticipated across the NASCAR and outdoor enthusiast communities.
