The Kaulig Racing DraftKings partnership announcement reveals that DraftKings is now the exclusive sports betting operator for both Kaulig Racing and Ty Dillon. The No. 10 Chevrolet, piloted by Dillon, will feature the DraftKings branding during two upcoming NASCAR events—one at World Wide Technology Raceway in St. Louis and another at Kansas Speedway in Kansas City.
Fans will immediately notice the new partnership through visible DraftKings logos, which will be found not only on the No. 10 Chevrolet but also on Dillon’s fire suit, pit crew uniforms, and the team’s pit wall setup in these select races. This collaboration is designed to enhance both the visual appeal and the interactive experience for NASCAR followers during these highly anticipated competitions.
Ty Dillon Expresses Excitement About Partnership
Kaulig Racing driver Ty Dillon is enthusiastic about teaming up with DraftKings and the opportunity to connect with fans in a fresh way.
“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,”
—Ty Dillon, Driver.
“It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”
—Ty Dillon, Driver.
Building on DraftKings’ NASCAR Engagement
This partnership builds upon DraftKings’ established relationship with NASCAR, both organizations having worked together in the past to increase fan participation and excitement. Earlier this season, NASCAR and DraftKings introduced the In-Season Challenge, a five-race showdown that brought head-to-head matchups using a bracket system. In that challenge, the top 32 drivers competed, and the competition intensified as only half advanced each round.
Ty Dillon entered as the No. 32 seed, facing a difficult path, but demonstrated resilience throughout the event to finish in second place. His journey included matchups against Denny Hamlin in Atlanta, Brad Keselowski in the Chicago Street Course, Alex Bowman at Sonoma Raceway, John Hunter Nemechek at Dover, and Ty Gibbs in the Championship Round at Indianapolis Motor Speedway.
DraftKings’ First Appearance and Upcoming Races
The high-profile partnership goes live as DraftKings makes its first appearance on the Kaulig Racing No. 10 Chevrolet during the Enjoy Illinois 300 at the World Wide Technology Raceway on Sunday, September 7. The event will air on USA at 3:00 p.m. ET and is also available on Motor Racing Network and SIRIUS XM’s NASCAR Channel. Fans of Alex Bowman, Ty Gibbs, Denny Hamlin, John Hunter Nemechek, and Brad Keselowski will be watching closely as the season continues and as DraftKings’ influence in the sport widens.
This collaboration reflects the persistent innovation within NASCAR and showcases how industry partnerships like the Kaulig Racing DraftKings partnership announcement can make the fan experience more interactive and exciting. With two major events on the calendar, the visibility of DraftKings and the performance of Ty Dillon and Kaulig Racing are poised to generate additional excitement this season.
