The Brad Keselowski family racing history is marked by victories and hardships, tracing a path through American motorsports from the Illinois State Fairgrounds to NASCAR’s biggest stages. This story showcases a lineage steeped in triumph, personal loss, and an enduring impact, set in motion by Bob Keselowski and carried on by his sons, Brad and Brian.
Early Victories and Difficult Transitions for the Keselowskis
Reflections on the Keselowski family’s racing past often return to Bob Keselowski‘s accomplishments, notably his win at the ARCA Menards Series 1993 Allen Crowe Memorial 100 at the Illinois State Fairgrounds. Taking the K Automotive Racing team‘s No. 29 Chrysler to victory, Bob finished that season as the series runner-up. While 1993 delivered celebration, the following year brought struggle as K Automotive Racing failed to notch a win, prompting a transition to the new NASCAR SuperTruck Series, now known as the Craftsman Truck Series.
Brian Keselowski, Brad‘s brother, recently responded to footage of their father‘s 1993 Illinois victory, recalling both the highs and lows the family team endured during those years. He recalled the visible presence he and Brad shared in victory lane after that pivotal win, and he relayed the frustration that marked their campaigns that followed.

“You can see me and Brad at the end of the video in victory lane. 93 was a tough year, just couldn’t seem to get anything right. 94 wasn’t a whole lot better and that pushed us towards the truck series for 95,”
Brian wrote on X. —Brian Keselowski
Bob adapted quickly, piloting the No. 29 Dodge in the Truck Series. His perseverance paid off with a victory at Richmond in 1997, two years after the series debut. Although his presence in the series shifted to part-time after that milestone, Bob’s legacy remained, ultimately retiring after decades of competition, amassing 24 ARCA career wins before passing away in December 2021 following a battle with cancer.
“My dad will always be my hero. He was quiet and understated, but that didn’t change the impact he had on me or that I watched him have on everyone who knew him. I am forever grateful for what I learned from this man, and I will remember him every day,”
Brad Keselowski wrote on X after his passing. —Brad Keselowski
The racing roots of the Keselowski family extended even further. Bob’s brother, Ron Keselowski, also raced in the NASCAR Cup Series in the 1970s and eventually took over team ownership. However, as sponsorship became tougher to secure, K Automotive Racing ceased most operations by 2006, closing the chapter for the family’s revered organization.
Brad and Brian Keselowski Begin Their Driving Careers
Both Brad and Brian Keselowski launched their racing journeys under the family banner with K-Automotive Racing. Brad made his NASCAR debut driving the team’s No. 29 ford/”>Ford F-150 at Martinsville Speedway in 2004, continuing with additional starts, including a best finish of 16th at Mansfield Motorsports Park. By 2005, he undertook full-time driving duties in the series, highlighted by a seventh-place at Daytona. Despite flashes of potential, the realities of unsustainable sponsorship forced the team to end its competition after just two races in 2006.
At the same time, Brian Keselowski found his way through the sport, competing in 67 NASCAR top-three series events through the mid-2010s. His engagement did not end with driving; he also took on significant behind-the-scenes roles as a crew chief and, at times, served as a spotter for Brad in the Cup Series, highlighting the brothers’ close collaboration and shared experience.
A Lasting Family Influence in Racing
The ups and downs of the Brad Keselowski family racing history echo the realities faced by many in motorsport—moments of greatness paired with adversity. The contributions of Bob, Brad, Brian, and Ron Keselowski have shaped not just their own careers but have left a visible mark on organizations like K Automotive Racing and on racing venues from the Illinois State Fairgrounds to Daytona and Richmond. While tragedy and financial hurdles altered their journey, the legacy of determination and achievement continues to inspire drivers and fans throughout the NASCAR community and beyond.