Kaulig Racing at World Wide Technology Raceway is taking a stand for mental health, partnering with the Race to Stop Suicide initiative as the season heads into September, recognized as Suicide Prevention Awareness Month. The team, featuring multiple talented drivers, is using its platform at the renowned St. Louis venue to spark important conversations and reinforce its commitment to supporting the well-being of both fans and communities through racing.
Highlighting Suicide Prevention Awareness in NASCAR
Throughout September, Kaulig Racing and Daniel Dye in the No. 10 Race to Stop Suicide Chevrolet are championing initiatives to break the stigma surrounding mental health. Race to Stop Suicide, formed in 2018, is dedicated to raising visibility for suicide prevention by opening dialogue, educating about warning signs for those at risk, and offering links to crucial resources. Dye’s partnership with the organization amplifies this message, ensuring it resonates during every lap around World Wide Technology Raceway.
The efforts extend beyond the track, as Kaulig Racing leverages the excitement of motorsports to connect with supporters. Their activities this month serve to inform, inspire hope, and ensure that support systems are within reach for anyone in need of help or understanding.
Kaulig Racing’s Track Record at World Wide Technology Raceway
In the NASCAR Cup Series, Kaulig Racing has demonstrated consistency at World Wide Technology Raceway, finishing in the top 20 in five out of six starts. AJ Allmendinger set the team’s best mark at the venue, crossing the line tenth in 2022. As the weekend approaches, the NASCAR Xfinity Series will welcome Kaulig Racing to the St. Louis track for the first time, marking a fresh chapter in the team’s journey at this event with the Nu Way 200.
The No. 10 Team: Daniel Dye and the Mission for Hope
Daniel Dye, piloted by crew chief Kevin Walter, returns to St. Louis in the NASCAR Xfinity Series for the first time after making two prior starts at the track in the Craftsman Truck Series. Backed by the Race to Stop Suicide partnership, Dye is determined to use motorsport as a vehicle for positive change, uniting fans and fostering crucial discussions around mental health.
“I really like racing in St. Louis. It’s a track that I have had a couple races at in the Truck Series, so I’m looking forward to trying it out in the Xfinity car for the first time. I’m excited to have Race to Stop Suicide on the car again, as this week kicks off Suicide Prevention Awareness Month. Hopefully we are able to reach new people and help others make a connection with Race to Stop Suicide.”
—Daniel Dye on World Wide Technology Raceway
The No. 16 Cup Entry: AJ Allmendinger and the Energy to Compete
With Trent Owens as crew chief, AJ Allmendinger drives the No. 16 Celsius Camaro ZL1, carrying the banner for Kaulig Racing with the support of Celsius as their Official Energy Drink partner. Allmendinger has a pair of NASCAR Cup Series starts at this track, with a top finish of tenth, and brings momentum from a recent top-five performance at Darlington Raceway, where strategic gains on pit road played a key role.
“Gateway (World Wide Technology Raceway) is a very unique racetrack where I’ve enjoyed driving the Cup car. Both ends of the track are very different. In Darlington last weekend, our team executed like we needed to all day long and that is something we are proud of. Our group is looking to continue carrying that momentum and keep improving for these last nine races.”
—AJ Allmendinger on World Wide Technology Raceway
Ty Dillon and the No. 10 DraftKings Camaro: Partnering for Performance
Ty Dillon, who works alongside crew chief Andrew Dickeson, will compete in the No. 10 DraftKings Camaro ZL1. DraftKings, a leader in sports entertainment and digital gaming since 2012, takes center stage as the primary sponsor at World Wide Technology Raceway, aiming to infuse more excitement into the sport while promoting responsible play. Dillon is set for his fourth career start at the St. Louis facility, with a previous best finish of 13th in the Craftsman Truck Series in 2024.
“St. Louis is a place I’ve only raced at twice in my career, so still a lot to learn. Most of the drivers in the field are in the same position as I am since we just started coming back to the track. It’s a fun racetrack. It’s kind of a blend of what I really enjoy. It’s a little bit like a short track, but a little bit larger than a normal short track. There will be a lot of shifting, a lot of action. I’m looking forward to going out there and attacking that.”
—Ty Dillon on World Wide Technology Raceway
Dillon will participate in a fan meet-and-greet on Sunday, September 7 at 11:00 a.m. CT at the Chevrolet Merchandise Hauler, offering supporters an opportunity to connect directly with the driver.
No. 11 Action Industries Chevrolet: Daniel Hemric Ready to Race
Daniel Hemric, steered by crew chief Eddie Pardue and piloting the No. 11 Action Industries Chevrolet, will make his debut NASCAR Xfinity Series start at St. Louis. Hemric has prior experience at this venue from the NASCAR Cup Series and Craftsman Truck Series and is eager to reunite with the Kaulig Racing organization and its dedicated local fans.
“The Xfinity cars are always a blast to drive, so I was excited to get the call from Kaulig Racing and the opportunity to come run the No. 11 at St. Louis. Fun race track, great support from the locals from the surrounding area, and another chance to go have some fun with the team I called home for a few years.”
—Daniel Hemric on World Wide Technology Raceway
No. 16 Xfinity Entry: Christian Eckes Eyes the Playoffs
Christian Eckes, with Alex Yontz as his crew chief, brings the No. 16 Celsius Chevrolet to World Wide Technology Raceway for his first NASCAR Xfinity Series event at the track. With a strong history in the Craftsman Truck Series at Gateway—including a pole and three runner-up finishes—Eckes is driven to help his team secure a place in the Xfinity Series playoffs.
“Super excited about getting one last opportunity to make the playoffs this weekend in St. Louis. This track has always suited me for whatever reason, and I’m sure this weekend will be no different in the Celsius Camaro. This team deserves to be in the playoffs, so we’re prepared to do whatever it takes to try and advance.”
—Christian Eckes on World Wide Technology Raceway
Sponsorships Fueling the Kaulig Racing Effort
A variety of sponsors and partners play vital roles in Kaulig Racing’s journey. DraftKings supports Ty Dillon and the No. 10 Cup car, aiming to be “the Ultimate Host” for competitive sports enthusiasts and active in fantasy and regulated gaming platforms across North America. Celsius, known for its zero-sugar, vitamin-packed energy and hydration drinks, is behind both Allmendinger’s and Eckes’s efforts, powering them both as they chase strong finishes. Action Industries continues its partnership with Daniel Hemric’s entry, extending its support for the NASCAR and Xfinity Series teams. All sponsors invest in providing resources, fueling competitiveness, and backing the broader mental health message the team advances.
Kaulig Racing’s Broader Impact and Goals This Weekend
Kaulig Racing’s presence at World Wide Technology Raceway underscores more than on-track ambition; it reflects a purposeful dedication to community outreach and mental health advocacy. Their collaborations with organizations like Race to Stop Suicide, and ongoing engagement with fans both at events and online, reinforce a holistic approach to racing that considers performance, safety, and well-being side by side. With St. Louis as the backdrop and Suicide Prevention Awareness Month setting the tone, Kaulig Racing’s drivers and partners are poised to make a difference on and off the track, making World Wide Technology Raceway a pivotal location in this year’s season.
