Hendrick Motorsports partners for pediatric cancer awareness by joining forces with Valvoline Global and Blood Cancer United. This collaboration seeks to shine a spotlight on pediatric blood cancer during Blood Cancer Awareness Month, with a special initiative set for the ROVAL 400 at Charlotte Motor Speedway on October 5.
William Byron‘s No. 24 Valvoline Chevrolet will take center stage featuring an exclusive paint scheme designed to represent the spirit and resilience of children fighting blood cancer. The effort aims to reach millions of NASCAR fans, bringing much-needed attention to the ongoing fight many young patients face.
Special Car Unveiling Created by Survivors
In anticipation of the race, William Byron and Hendrick Motorsports Vice Chairman Jeff Gordon will join pediatric patients and their families for the unveiling of the new car design at Atrium Health Levine Children’s Hospital in Charlotte, North Carolina. The artwork featured on the vehicle was crafted by four children who have survived blood cancer, each asked to create drawings that capture their happiness and optimism.
“Together, we are truly unstoppable in our mission to create a brighter future for children with blood cancer,”
—E. Anders Kolb, MD, President and Chief Executive Officer at Blood Cancer United.
“With the support of our partner, Valvoline Global, and in collaboration with Hendrick Motorsports, we are able to share our message of hope with millions of fans around the world and drive forward our shared goal of a better tomorrow.”
—E. Anders Kolb, MD, President and Chief Executive Officer at Blood Cancer United.
During the official event, the four Honored Heroes who contributed to the paint scheme will be recognized and supported by Valvoline Global. The gathering will offer these survivors and their families a special introduction to the car ahead of its race day debut.
Valvoline’s Commitment and Community Celebration
This unique paint scheme will not only race at the Charlotte Motor Speedway but will also be showcased at Valvoline Global’s headquarters in Lexington, Kentucky. The September celebration will give Valvoline employees a chance to see firsthand the culmination of their efforts for children and families affected by blood cancer, marking the company‘s ongoing support for Blood Cancer United, formerly known as The Leukemia & Lymphoma Society.
“At Valvoline Global, we are driven by our enduring purpose to inspire and enable what – and who – moves the world forward,”
—Jamal Muashsher, President and CEO at Valvoline Global.
“Our work with Blood Cancer United is a testament to this commitment, and we are honored to continue supporting this worthy cause to create a better tomorrow for these children and their families.”
—Jamal Muashsher, President and CEO at Valvoline Global.
Employees in Kentucky will have the opportunity to celebrate the cause and reflect on how their efforts tie into broader initiatives like the Dare to Dream Project, a $175 million campaign dedicated to transforming treatment and care for young patients.
Impact for Children and the Racing Community
Byron has expressed deep gratitude for carrying the dreams and stories of young survivors in his hometown race.
“This paint scheme is more than just colors on a race car – it represents courage, hope and the incredible spirit of the young patients who created it,”
—William Byron, NASCAR Cup Series driver.
Support from partners such as Valvoline Global underlines the importance of collaborative work in advancing pediatric cancer research, outreach, and care.
“We’re fortunate to have a world-class facility like Levine Children’s Hospital here in Charlotte, but not every family has that kind of access. Our team is proud to shine a light on the fight against pediatric blood cancer and celebrate these inspiring kids.”
—William Byron, NASCAR Cup Series driver.
The visibility provided by NASCAR events and the involvement of figures like Jeff Gordon, William Byron, and the Honored Heroes amplify the vital message of hope, progress, and shared commitment to every fan and community member following the series.
Continued Support and How Fans Can Help
Fans and communities across the country are encouraged to join the movement by contributing to Blood Cancer United’s Dare to Dream Project. Donations—by texting GIVE to 39999—help fund the crucial campaign, fostering innovation in treatment and ensuring more children have a brighter future ahead.
This partnership demonstrates the power of sports, corporations, and charitable organizations uniting for a common good. With so many invested in making a difference, Hendrick Motorsports, Valvoline Global, and Blood Cancer United are paving the way toward change for children with blood cancer, making the ROVAL 400 not just a race, but a celebration of courage and hope.
