Valvoline and Hendrick Motorsports have partnered with Blood Cancer United to increase awareness of pediatric blood cancer during Blood Cancer Awareness Month. This initiative will feature a unique paint scheme on William Byron‘s No. 24 Valvoline Chevrolet at the ROVAL 400, designed by pediatric cancer survivors. E. Anders Kolb, MD, and Jamal Muashsher highlight the importance of engaging the community and supporting affected families. This collaboration not only celebrates resilience but also emphasizes the role of art in healing, revealing more about its impact.
Key Highlights
- Valvoline and Hendrick Motorsports are collaborating with Blood Cancer United to raise awareness for pediatric blood cancer during Blood Cancer Awareness Month.
- A special paint scheme on William Byron’s No. 24 Chevrolet, designed by pediatric cancer survivors, will be revealed at the ROVAL 400.
- The initiative engages millions of fans worldwide, focusing on support and visibility for families affected by blood cancer.
- Blood Cancer United’s Dare to Dream Project, with a $175 million budget, aims to revolutionize treatment and care for children with blood cancer.
- Byron emphasizes the significance of the artwork, promoting courage, hope, and community support in the fight against pediatric blood cancer.
Partnership Announcement
As Valvoline Global, Hendrick Motorsports, and Blood Cancer United come together, their partnership aims to raise awareness surrounding pediatric blood cancer during Blood Cancer Awareness Month.
This collaboration highlights the essential need for increased visibility and support for affected families. A notable aspect of this initiative includes the special paint scheme on William Byron’s No. 24 Valvoline Chevrolet, to be revealed during the ROVAL 400 at Charlotte Motor Speedway on October 5.
By utilizing the platform of motorsports, the partnership seeks to engage a diverse audience, nurturing discussions about pediatric blood cancer and its impact.
Ultimately, this tactical alliance not only improves brand visibility but also positions the organizations as advocates for crucial research and resources, contributing to a more informed public.
Statement from Blood Cancer United
The collaboration between Valvoline Global, Hendrick Motorsports, and Blood Cancer United marks a significant step in raising awareness for pediatric blood cancer.
E. Anders Kolb, MD, President and CEO of Blood Cancer United, highlighted the groundbreaking potential of this partnership, stating, “Together, we are truly unstoppable in our mission to create a brighter future for children with blood cancer.”
“With the support of our partner, Valvoline Global, and in collaboration with Hendrick Motorsports, we are able to share our message of hope with millions of fans around the world and drive forward our shared goal of a better tomorrow.” – E. Anders Kolb
The revelation of the car design, crafted by four pediatric blood cancer survivors, will occur at Atrium Health Levine Children’s Hospital in Charlotte, North Carolina.
Valvoline Global Involvement
Valvoline’s commitment to community engagement is exemplified through its partnership with Blood Cancer United, making it an ideal choice for employees and supporters dedicated to philanthropic efforts.
This collaboration highlights the company’s dedication to addressing critical health challenges, particularly those affecting children with blood cancer.
The No. 24 Valvoline Chevrolet show car will serve as a focal point at the Lexington headquarters, symbolizing the collective resolve of Valvoline employees to support this essential cause.
Jamal Muashsher, President and CEO, emphasizes that their involvement represents a commitment to cultivating a brighter future for affected families, reinforcing the company’s enduring purpose.
“At Valvoline Global, we are driven by our enduring purpose to inspire and enable what – and who – moves the world forward.”
“Our work with Blood Cancer United is a testament to this commitment, and we are honored to continue supporting this worthy cause to create a better tomorrow for these children and their families.” – Jamal Muashsher
Dare to Dream Project and Honored Heroes
Creative initiatives like Blood Cancer United’s Dare to Dream Project exemplify a profound commitment to improving the lives of children affected by blood cancer.
With a staggering budget of $175 million, this initiative aims to revolutionize treatment and care, enhancing the quality of life for young patients facing this intimidating illness.
Central to this project are the Honored Heroes, children whose artwork has greatly influenced the paint scheme for the upcoming NASCAR Cup Series event.
In a unique collaboration, these young artists will be hosted by Valvoline Global, allowing them to witness their creative contributions come to life on the racetrack.
This partnership not only highlights the importance of community involvement but also emphasizes the life-changing power of art in the healing process.
Byron’s Tribute and Message
While the paint scheme on the race car may initially appear as a mere design choice, it serves a deeper purpose by embodying the resilience and resolve of young patients battling blood cancer.
Byron articulates this tribute, emphasizing the significance of the artwork created by these courageous children.
“This paint scheme is more than just colors on a race car – it represents courage, hope and the incredible spirit of the young patients who created it.”
“Carrying their artwork at my hometown race, with a partner like Valvoline Global that is dedicated to such an important cause, makes it even more special.” – Byron
This initiative highlights four critical themes:
- Courage – Reflects the bravery of young patients facing intimidating challenges.
- Hope – Represents the aspiration for recovery and a brighter future.
- Awareness – Educates the public on pediatric blood cancer and its impact.
- Community – Displays the collaborative effort of organizations like Valvoline and Hendrick Motorsports in supporting healthcare access.
Byron’s message goes beyond racing, aiming to inspire and galvanize action against this urgent cause.
News In Brief: Valvoline and Hendrick Motorsports Unite for Powerful ROVAL Cause
The partnership between Valvoline and Hendrick Motorsports marks an important step in raising awareness and support for blood cancer initiatives. Through collaborative projects like the Dare to Dream initiative and Byron’s tribute, they highlight the intersection of sports and philanthropy. This alliance not only amplifies the voices of those affected by blood cancer but also nurtures a community of hope and resilience. As they unite for this powerful cause, their efforts may inspire further engagement in similar charitable endeavors.
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